- Calculation of Weighted Average cost of capital from the given scenario of Goodway Plc.
- Providing consideration of the Shilpa Gohal’s opinion focusing on the calculation of the suitable cost of capital.
- Determining the possibility of using the Capital asset pricing model for the purpose of calculating the cost of capital for a project of Goodway Plc.
- Conducting a critical analysis on the possibility of issuing more debt in order to lower the WACC.
- Conducting a critique of organic and acquisition growth for Goodway plc.
In current scenario, social media is popular and fastest growing sites where number of individuals use as per daily basis. As it is biggest industry in which various business organization take benefits to improve their performance level (Garrigos-Simon, Lapiedra Alcami and Barbera Ribera, 2012). Thus, it is important for company to effective use media channels which may leads in enhancing the profitability level of the company at market place. Currently, huge number of individuals use social medial and connect with various brands and companies. In addition of this, by using social media sites company easily communicate with their customers and at the same time also grab their attention by providing them relevant information towards the company products and services. In this context, the main benefits of this is that it make online marketing is effective and easy which provide opportunity to company to enhance their performance level.
1.2 Overview of the Research
As per modern era, every business organisation whether it is small or big wants to attain high success in market place by providing their quality services to number of customers. For this companies use social media and online marketing to increase customers base by increasing awareness of the public towards company products. With the help of this company enhance their profitability level at market place. In context of Walmart, is an American retail company which operate their discounted department and hypermarkets to deliver quality products and services. In this, company use online marketing and social media to enhance their brand image and awareness as well. With the hep of this company easily attain competitive advantage at market market place.
1.3 Background of the study
Social media or online marketing is rapidly growing in which various people as well as company spend their financial funds (Wang, Yu and Wei, 2012). With the help of this, company as well as individual easily connect with each others and at the same time also gain information. Walmart is a retail industry in which they provide various products and services through social media and online marketing. With the help of this, they easily reach number of customers and enhance their productivity level.
1.4 Research Aim
It is one of the important phase of research because it can be define the predetermined statement which set clear way in which researcher easily implement all the activities in effective manner. Research aim helps in conducting the entire activities of research in systematic way in order to attain positive outcomes (Aral, Dellarocas and Godes, 2013). The main aim of this research is “To evaluate the value of social media and its influence on development of internet marketing”. A case study on Walmart.
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1.5 Research Objectives
- To determine the important aspect of social media on development of overall performance of the company.
- To evaluate the measures are adopt by Walmart to grab customers attention and retain them for longer time period.
- To assess the as well as measures effectiveness of internet marketing for enhancing the performance level of the company.
1.6 Research Questions
This is also an important part which is related with the research objectives and also determining the issues in appropriate manner. In this context, the questions of this research can be understood by following points:
- What are important aspect of social media on development of overall performance of the company?
- What kind of measures are adopt by Walmart to grab customers attention and retain them for longer time period?
- How to analyse as well as measures effectiveness of internet marketing for enhancing the performance level of the company?
CHAPTER 2: LITERATURE REVIEW
This section is necessary part of whole research which is based on effective investigation of research. In this, different authors give their views points on research topic. By gathering opinion of authors, researcher easily draw a valid conclusion. It also helps in taking right decision which may leads in attaining positive outcomes.
2.1 Important aspect of social media on development of overall performance of the company
According to Michaelidou, Siamagka and Christodoulides, (2011), social media is one of the important platform in which various individuals as well as industry easily enhance their productivity level. By using this company easily connect with larger number of customers and at the same time also provide them better services. With the help of this they also enhance their profitability level at market place and also attain competitive advantage from its rivals. Along with this, it is important tool for inviting as well as attracting customers towards the company products and services. Tools includes by company is Instagram, Facebook and many more. In context of Walmart, they also use online marketing with the purpose of increasing loyalty customers in relation to company products which may leads introducing the operational cost and also enhance the profitability level.
2.2 Important measures are adopt by Walmart to grab customers attention and retain them for longer time period
According to Lin and Lu, (2011), customers are the important part of business so that it is important for them to provide quality services to them as per their needs and wants. As Walmart is famous company in which they provide variety of products in various location with the purpose of attaining better success. This will also helps in maintaining better relationship with their customers by providing them discount offers, benefits and many more. All these are helps in creating strong customers base which directly contribute in attaining better success at market place.