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Applied Research Methodology - Pizza Express

University: ITCM College London

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages: 22
  • Words: 5500
  • Paper Type: Assignment
  • Course Code:

    R/508/0431

  • Country: UK
  • Downloads: 1
Question :

The scenario of this research is based on Pizza express in order to identify the impact of digital technology over the business practices and its decision making. It is essential for researcher to evaluate information from different sources for analyzing views of different respondents.

  • Construct appropriate research methodology that integrates knowledge for this research.
  • Conduct a research by considering information from different sources.
  • Discuss the results of this research to the potential stakeholders.
  • Provide a clear reflection over applied research methodology as well as research concept.
Answer :
Organization Selected : Pizza Express

INTRODUCTION

“To determine the impact of digital technologies on the business activities and its effect on developing organisational performance.”

MY PROPOSED RESEARCH TOPIC IS :

TITLE:- “ To determine the impact of digital technology on business activity”. A case study on Pizza Express.”

Organisational background

The PIZZA EXPRESS restaurant chain has been described a key player in the Pizza around UK and International with their special menu based on Italian Pizza recipes, Pasta and Salads. Also, in this sector the company is distinguished by the large number of restaurants opened in London, national and international, more precisely about 500 restaurants bearing the brand name with the cuisine of the Italian specialty. Pizza Express is currently operated by the Gondola Group, including other chain stores and restaurants.

REASON FOR CHOICE TOPIC (because I’m working for the company)

-By launching this app I would like to see what the customers, think haw they find the new app

This research is based on assessing the impact of digital technologies on the business activities and in improving the performance of organisation as well. Digital technology is a very innovative concept through which organisations are able to achieve their targets in an effective manner (Apulu, Latham and Moreton, 2011). Also, by making use of various kinds of technologies; Pizza Express will be able to improve their performance in the market and outwit their competitors as well. The main aim set by me i.e. the researcher is to improve the activities of the business by implementation of various kinds of technologies. Through the Application installed by Pizza Express, i will be able to reduce the workload of employees and thus providing satisfaction to both employees and customers.

-what are the benefits

Pizza Express is coming with their new app in which people can pay their bills without even calling the waiter for the final billing. This is a very innovate concept in terms of technology because through this company will be able to save the time of their customers and thus providing them satisfaction as well.

Aims

In this report I’m going to describe, researching and analyse, the impact of digital technologies on the business activity based on Pizza Express Company.

The data collected for this research will be about a new PE mobile app, which has been launched last month.

After those analysis I want to know how this app changed the company and their sales, and what customers think about it, by conducting a questionnaire. With the help of this, I will be able to gather more and more information on the topic and will be able to understand the topic in a defective manner as well. In this, the research questions are being answered from the viewpoint of several authors.

How to ascertain the importance of digital technology in Pizza Express

It is extremely significant for each association to plan their organisation structure according to the progressions that are going on in the business environment. As indicated by Ford, (2014), after digitalisation in the economy, every single organization has turned out to be serious about utilizing digital technologies in their everyday working.

As they know how much the online system has been developed and how customers are directly connected with most of the company, Pizza Express launched an phone app with will help customers to:

Time Saving by paying the bill online;

Book a table without any call or searching online web sites;

Many vouchers and promotions during the week;

Through this, they will get the opportunity to take the feedbacks of employees and then implement it to improve the business activity thus achieving efficiency in their work;

Their food products are being loved by people and therefore if they will bring slight changes in their business activities and implement digitalisation the they will be able to complete their desired objectives on time as well. Pizza Express is coming with their new app in which people can pay their bills without even calling the waiter for the final billing, booking a table online and the most amazing this is that they have access every day to a different voucher, and for first time downloading the app they get a FREE PIZZA. This is a very innovate concept in terms of technology because through this company will be able to save the time of their customers and thus providing them satisfaction as well. As per the information gained, it has been ascertained that they had set a target of 100000 downloads but as per the data, it was known that they had a total of 146000 downloads in total in less than 48 hours.

The first day of launching the new application, as The Sun says, was a real failure. Because the system was completely blocked, and hundreds of customers were disappointed.

2.1 Research objective.

The research objectives of this project are: -

  • To review the literature in order to ascertain the impact of digital technology applied in Pizza Express.
  • To looking for other companies with similar apps and indentify how they work (Literature)
  • To carry out an interviewer-completion questionnaire survey of Pizza Express about identifying the effectiveness of new app for the benefits of the customers
  • identify the impact of new ‘’Pizza Express App’’ to the customers;
  • The customers impressions about the new app and the benefits;
  • To ascertain the importance of digital technology in Pizza Express;
  • To Recommend several methods through which Pizza Express can improve their business activities and achieve competitive advantage;

2.2Research questions

This research is based on the impact of digital technology on the activities conducted in the pizza express. Since pizza express is already an established company so they will be able to benefit their employees by implementing this kind of technology in their business. In this part of research, few questions are prepared through which the researcher aims to understand the whole research in an effective manner. These questions are prepared from the research objectives itself. These questions will be answered by the experts and will be used by the researcher in their project. These are as follows:

  • How to identify the impact of digital technology in the current business environment?
  • What are the ways through which profitability of firm can be increased after implementing digital technology?
  • How to ascertain the importance of digital technology in Pizza Express?
  • Recommendations of several methods through which Pizza Express can improve their business activities and achieve competitive advantage as well.

CHAPTER:- 2

LITERATURE REVIEW

How to identify the impact of digital technology in the current business environment?

In the current business environment, digital technology is being considered as one of the most important factor that is required to be implemented inside an organisation. Through this, there will be so many opportunities that will be opened for the companies and they will be able to conduct their business in an effective manner. Pizza Express Company wants that their position in the market to be the best and to make sure that all the activities are being implemented in an effective manner.

According to Awa, Ojiabo and Emecheta (2015), the impact of digital technology on the business environment can be identified through following manner:

  • launching new mobile application will play crucial role in decreasing the operational cost of company because it will save time of employees and this saved time can be used for providing quality services to another customer. In long run, company can add more features to this mobile application which can make a huge positive impact on operational profit of Pizza Express.
  • Impact on operating cost – With the implementation, company will make sure that they are reducing their operating cost and producing their products in more efficient manner. There are so many techniques as well which can be implemented by the researcher to achieve this position.
  • Improvement in communication – By applying appropriate technologies, Pizza Express will make sure that they are able to improve the communication process which is happening in the company. Pizza Express is making use of Mobile App to include technologies in their everyday working.
  • They understand that this mobile app will improve communication between customers and restaurant, and it will reduce various kind of confusions which are present among staff members and customers.

What are the ways through which profitability of firm can be increased after implementing digital technology?

According to Burns (2016), it has been depicted that profitability of the companies can be increased in many ways but after the implementation of technology, the chances of gaining profits gets increased as the activities are now will be implemented in more effective manner through which it will be easy for them to achieve their aims and objectives in proper manner and within the aim as well. Although, it can be said that Pizza Express is making use of good technologies to make their customers happy and content. This is also the main reason they have taken the risk in the market and launched their new application. Through this, they will see rapid growth and development in their activities and productivity and profitability.

According to Baines, Lightfoot and Smart (2011), it is said that only innovative technologies have to capability to benefit the company in an effective manner. So, it is necessary for pizza express to make sure that they are making use of technology in an effective manner and thus increasing the profitability of the company.

How another’s companies work with mobile apps?

As we know now, there is to many company’s which improves their business with different mobile apps.

If Pizza Express is just launching their new app, Starbucks for example they are using the mobile app for ‘’pay and go’’ coffees.

The customers can order and pay online for example in their journey and when they walk in they can simply just pick up their order without waiting.

Starbucks customers really liked the idea as they said is a ‘’time saver’’. Although, it can be said that Pizza Express is making use of good technologies so as to make their customers happy and content. With this, they are increasing their profits at a very high rate.

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