Community engagement refers to the process in which group of people works together for community in order to address those issues which impacts over its well being. It is community oriented activity that contributes in building positive relationship among community members (Habibi and et. al., 2014). This present report is based on Nando's, an international dining restaurant founded in South Africa in1987. This restaurant is one among the leading company who operates its business at in approximately 35 countries with 1000 outlets. This report is going to provide detailed information on size and structure of Nando's. Further, it describes about its targeted customers according to their offered products and services. It also deeply conducts SWOT analysis in order to analyse their internal as well as external factors which impacts over growth of company. Additionally, need and importance of training and development sessions for Nando's are going to be elaborated.
The sector in which it operates, the size, structure and explain its Goals, Mission and Values
Nando's is a top leading chain restaurant belongs to South Africa. This company is large in size and operates its restaurants in numerous of countries with the medium of outlets. Nando's is mainly offering its specialised Portuguese style chicken dishes in its outlets.
Organisational Structure: Nando's follows flat organisational structure in which there are few or no individuals between top level managers and sub-ordinates working in an organisation. In this context, it will helps Nando's in satisfying its employees needs and requirements which will make its workforce effective and efficient (Baldus, Voorhees and Calantone, 2015). In this structure there are only three levels of management which are managing director, managers and staff members, which helps the chosen organisation Nando's, in saving costs and increasing its productivity. It also helps an organisation in making decision making process easier as compared to other form of organisational structure.
Goals: The main goal of Nando's is to convince its customers that cost which they are paying for its food products is worth it as they are providing best in quality Portuguese style chicken dishes. They want to make reach middle class people by providing them their food products at an affordable rate.
Mission: Nando's mission is to provide best in quality food product to their potential customers at an affordable rate. They are committed to serve their customers with utmost honesty and integrity.
Values: They value and respects everyone comes at their restaurant, whether they are their customers or staff members.
Identify its Customers and What they Expect from the Organisation in Terms of Goods and Services
Food range of Nando's is mainly based on Portuguese theme based dishes which generally attracts only those customers who are aware of this food range. It has been analysed that main customers of Nando's basically belongs to those category which gives high importance to healthy food. It can be said that this type of customer range only is few in number but they easily gets ready to pay high amount for hygiene and healthy food (Mazerolle and et. al., 2012). As per overall analysis it can be said that customer of every has its own expectation from the company. In relation to customer range of Nando's, expectation of its customers towards the product and services of this company are described as below:
High Quality Healthy Food: It is the main expectation of customer who belongs to every range as they loves to get high quality to food products. Customers of Nando's expects from this company to always avail healthy food to them as it will keep them away from diseases.
Economic Prices: Another expectation of customers of Nando's is to offer healthy food to its customers at economical prices. This expectation basically initiates from middle-class people as they good food with fine taste in their budget only.
Quick Services: Nando's offers healthy food products to its customers which generally consumes lots of time to get prepared effectively (O'Mara-Eves and et. al., 2013). Customers of this restaurants expects quick services from the staff of outlet as its quiet boring for them to wait for food for longer period of time.
Include a SWOT or PESTLE Analysis to Support your Explanation