Marketing Methods for Reaching out Potential Customers

SECTION 1

1.1 Business summary

The business plan in about a mobile app that collects the reward (points and stamps) cards and shopping cards such as sainsbury's, costa caffe etc. Idea behind this concept is to create a single application to collect rewards and points and redeem them at particular area and single point. The application will be considered as ClickR that will provide various options and facilities to complete the sections.

1.2 Business aims

“Aim of the business is to provide a single app to get benefits with a single click”

SECTION 2

3.1 The core products and service

This application mainly provide redemption services regarding purchase and selling products. Click R will reduce the burden of carrying extra reward cards. All the credit points will be stored at single place. Users will be able to get benefits after spending money through the app.  Users will get various options to redeem these points through various retail stores as Tesco. Clients can get benefits by redeem the credit points at Costa coffee shop. 

3.2 The business's products and service USP

All shops with one click is the main USP of the Crick R mobile application. Customers can redeem the reward points by their own choice and interest without any specific terms and conditions. The idea behind the application is to consider the purpose and challenges by compressing the techniques with collecting reward points.

3.3 Other products/Service going to selling

This is the first phase of introducing the business plan in front of customers. If the plan get successful then Click R will extend its redemption options with clothing stores.

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SECTION 3

4.1 Typical customer

There is a separate classifications are made subject to customer groups. Most of the customers belongs form female category. Users be able to consolidate the customer base with various terms and norms with usage. Medium income class groups are the targeted customers.

4.2 Base of customer

It is expected that approx thirty thousand reward application users are available in the UK market.

4.3 Branding that have chosen

There are type of stores and restaurant sections are opted for redemption of points. Tesco retail stores and Costa Coffee are the main brands opted to promote this application. These are two multinational brands that can be emerged the number of customer to use the Click R application.

SECTION 4

Competitor analysis

It is analysed that there are three main competitors are working effectively in market as Bink Loyalty& Reward, wallet and E-points Reward & Recognition application. There is a separate analysis of competitor analysis is done regarding these organisation is as follows;

• Bink: It is the main application where you can store and view all your devotion cards on your telephone, and connection your ordinary instalment cards to naturally gather focuses and rewards.It can be considered as Payment Linked Loyalty.
• Wallet: It is a finance tracker or planner application that helps users to track their daily spending and provides solutions to control them. Activity plan, management and reporting with finances and solutions regarding currency changes are some essential functions that are useful for users.
• E- points:

SECTION 5

Marketing strategy

• Ansoff matrix

This is one of the essential technique that helps in determining the market strategies and plans for better understanding and classification. This strategy can be implemented as follows;

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SECTION 6

8.1 Premises

It is required to set up the head office in Greenhorn, United Kingdom.

8.2 Equipment

8.3 Transportation

There is a local transport required to pick up and drop of employees. Free Cab facility for both sides will be provided to employees and staff members of organisation.

8.4 Legal requirements

Various type of legal requirement are required to follow for making the mobile application. Few legislations are defined as follows;

• The Telephone Consumer Protection Act (TCPA) and related Federal Communications Commission rules.
• The TCPA notably provides for private causes of action and high statutory penalties for violations.
• The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) rules regulate certain commercial email and text message communications to consumers.

8.5 Insurance requirements

Scarcely any variables should be viewed as when settling on a choice about the application circulation, for example, which stage suppliers are more prescriptive than others, which would contact more group of onlookers, and so on. The Apple App Store, Google Play, and The Microsoft Windows Phone Marketplace are the biggest application stores and are additionally stage suppliers. Nonetheless, stage suppliers/application stores change in their prerequisites and frequently expect you to pursue specific consistence strategies. The understandings offered by application stores and stage suppliers (e.g., Apple's iOS Developer Program License Agreement or's Google Play Developer Program Policies for Android gadgets) regularly try to fuse different extra use or consistence strategies that may have results to the improvement and appropriation of the application and they likewise may indicate specific terms that must be incorporated into an end client concurrence with clients of an application.

8.6 Management and staff

Management is an essential part to manage the sections of business in effective manner. There is a particular list is given below with required staffs

• IT manager
• Programmer
• Search engine optimiser
• App manager

• System application

8.7 Additional information

Apart from it various designs and graphics are required to set up out for determining strategies and plans. The property rights regarding logo, source code and intellectual properties for managing the sections and departmental sections.

SECTION 7

Cost and pricing strategy

SECTION 8

Sales and Costs forecast

MARKETING PLAN

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References

• There is a particular section is prepared to analyse the sections of business in which the application can create its market section. These sections are analysed on the basis of shop groceries and the registered users that visit their accounts.
• Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for effective market research. Kogan Page Publishers.
• Comley, P., 2012. Online market research. Market research handbook. pp.401-419.
• Gustafsson, A., Herrmann, A. and Huber, F. eds., 2013. Conjoint measurement: Methods and applications. Springer Science & Business Media.

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