This unit is based on hospitality business on how the business uses social media strategy for enhancing business performance.
- Evaluate current social media strategy used by Qbic hotel
- Determine the importance of social media tools & mobile technology used by Qbic hotel
- Critically evaluate the impact of digital technology on Qbic hotel performance.
INTRODUCTION
In the digitalization era, people are using social media and internet frequently. These technologies have influenced the behaviour of consumers significantly. Hotels and other businesses are now understanding importance of social media and mobile technologies. Small and medium sized firms are taking support of social networking sites in order to create a strong brand image and expanding operations worldwide (Wang, Pauleen and Zhang, 2016). These tools are helpful in developing a healthy relationship with service users and offering them products and services as per their requirements. Present study is based on Qbic hotel which is a small sized hotel. The main agenda of firm is to provide satisfactory services to its guests so that they will become loyal towards the brand. Entity is continuously making efforts in order to improve the customer services. Company has presence on Facebook and Twitter which help the corporation in improving its customer service. Current report will discuss the impact of social media and mobile technologies on business performance. Furthermore, it will explain new social media strategy that can be beneficial for the entity in order to enhance its revenues and expand business across world.
LITERATURE REVIEW
Importance of social media and mobile technologies
As per the views of Müller and et.al, (2018) social media has changed the scenario of market. This has helped the people in making connection with mass audience. Social media is the electronic communication tool which helps the users in sharing their views, text and information online. Now, it has become the inexpensive and effective marketing tool that supports business units in making consumers aware with products and services of the firm and influencing their behaviour as well. Biog organizations have enough financial resources and thus, they spend a huge amount in marketing in order to generate more revenues. But when it comes to small and medium sized businesses, then these small firms have to face monitory issues. In such condition, they cut their marketing budget. But development of technologies and social media marketing tactics have supported these enterprises in market their goods and services in efficient manner. This has helped the entities in dealing with international users and expanding their operations acr
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