Principles of Marketing Mix in Apple Watch Series and Fitbit

Learning outcomes-

• LO1 in context to the given company or brand, identify the effectiveness of marketing mix
• LO2 Explain the STP marketing planning process.

Requirements of the task-

Using the market research databases, produce an in-depth research in the brands target market. Before applying the 4Ps, you are required to took a look on the brand itself, values and competitive positioning of the brand. The research will include the following-

• Target Market
• Product/brand- this will include the Levitt model of brand and also identify the 2 selected brans. Also explain its distinctive feature from functional and emotional level. Which brand values are the companies try to depicts.
• Price- this will include the inspection of on line and in store research to demonstrate the market price for each brand and competing products. Also conclude the adopted pricing strategy
• Place- this will include the overview with respect to the channel management. which stores kept this product. How does this depict the brand value?
• Promotion-this will include the methods of communication. Which method helps in building the brand.

The report will be prepared in 1500 words. The structure will be-

• Executive summary
• Content page
• Introduction
• The findings
• Conclusion and Recommendation

Students Also Looks For : 5-Step Consumer Decision-Making Process

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