- LO1 in context to the given company or brand, identify the effectiveness of marketing mix
- LO2 Explain the STP marketing planning process.
Requirements of the task-
Using the market research databases, produce an in-depth research in the brands target market. Before applying the 4Ps, you are required to took a look on the brand itself, values and competitive positioning of the brand. The research will include the following-
- Target Market
- Product/brand- this will include the Levitt model of brand and also identify the 2 selected brans. Also explain its distinctive feature from functional and emotional level. Which brand values are the companies try to depicts.
- Price- this will include the inspection of on line and in store research to demonstrate the market price for each brand and competing products. Also conclude the adopted pricing strategy
- Place- this will include the overview with respect to the channel management. which stores kept this product. How does this depict the brand value?
- Promotion-this will include the methods of communication. Which method helps in building the brand.
The report will be prepared in 1500 words. The structure will be-
- Executive summary
- Content page
- The findings
- Conclusion and Recommendation
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