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Principles of Marketing Mix in Apple Watch Series and Fitbit

University: Bucks New University

  • Unit No: 5
  • Level: High school
  • Pages: 1 / Words 238
  • Paper Type: Assignment
  • Course Code: MG412
  • Downloads: 475

Table of Content

  1. Learning outcomes-
Brief :
Organization Selected : Apple and Fitbit

Learning outcomes-

  • LO1 in context to the given company or brand, identify the effectiveness of marketing mix
  • LO2 Explain the STP marketing planning process.

Requirements of the task-

Using the market research databases, produce an in-depth research in the brands target market. Before applying the 4Ps, you are required to took a look on the brand itself, values and competitive positioning of the brand. The research will include the following-

  • Target Market
  • Product/brand- this will include the Levitt model of brand and also identify the 2 selected brans. Also explain its distinctive feature from functional and emotional level. Which brand values are the companies try to depicts.
  • Price- this will include the inspection of on line and in store research to demonstrate the market price for each brand and competing products. Also conclude the adopted pricing strategy
  • Place- this will include the overview with respect to the channel management. which stores kept this product. How does this depict the brand value?
  • Promotion-this will include the methods of communication. Which method helps in building the brand.

The report will be prepared in 1500 words. The structure will be-

  • Executive summary
  • Content page
  • Introduction
  • The findings
  • Conclusion and Recommendation
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