Learning Outcome
LO1: Describe the marketing role and how it is interrelated with other functional departments of an organisation.
LO2: Comparison of elements of marketing mix to attain the overall objectives of business.
LO3: Create and assess a marketing plan.
Scenario:
The world of marketing is giving more concentration towards connecting with the customers and making marketing experience more personal. Consumer marketing managers assists marketing manager to implement marketing campaign to develop value for the customers with the purpose to capture value from customers. Marketer should also be very good at managing customer relationship. Outstanding marketing companies can interpret the needs, design, marketing strategies, create marketing program in an effort to build strong customer relationships. In return, they seize value from customers in the form of profits, sales and customer loyalty.
You are marketing manager of McDonald. You are required to carry out elaborated analysis of marketing of McDonald's:
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Prepare a report in a word format carry out research by using various supportive business case studies, materials. (Approx. 1200 words)
- Introduction to the concept of marketing, considering current and future trends.
- An overview of the various marketing procedure.
- Explanation of the role and responsibilities of a marketing manager in the context of the organisation.
- A statement on how marketing influences and interrelates with other functional departments.
- The importance and value of the marketing role in reference to organisation.
- Conclusions that underline the significance of having effective interrelation between various functional departments.
Continue your report; using the above scenario (Approx. 1000 words)
- Comparison of ways through which chosen organisation applies the marketing mix to the marketing planning procedure to accomplish objectives of business. How does it differ from other organisations or could do better compared to another firms (with examples)?
Continue your report; using the above scenario (Approx. 800 words)
- Develop and assess a basic marketing plan for the chosen organisation.
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Pass |
Merit |
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LO1 Justify the key roles and responsibilities of function of marketing. |
D1 Assess and measure the key aspects of the marketing function and how they relate with other departments for the chosen organisation. |
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P1 State the key roles and responsibilities of the marketing function in context to organisation. |
M1 Study the roles and responsibilities of marketing with respect to marketing environment for the chosen organisation. |
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P2 Justify how roles and responsibilities of marketing associate with the wider organisational context for the selected organisation |
M2 Examine the importance of interrelationships between marketing and other departments for the chosen organisation. |
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LO2 Comparison of ways through which organisations use elements of the marketing mix (7Ps) to accomplish objectives of overall business. |
D2 Prepare a strategic marketing plan that tactically applies the use of the 7Ps to attain overall marketing objectives. |
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P3 Comparison of ways through which selected organisation utilise the marketing mix to the marketing planning procedure to achieve business objectives. How does it differ from other organisations or could perform better compared to other firms (with examples)? |
M3 Measure various plan of action used by the chosen organisations to present how business objectives can be gained. |
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LO3 Create and measure a basic plan of marketing. |
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P4 Make and assess marketing plan for the chosen organisation |
M4 Make a detailed evidence-based marketing plan for the selected organisation. |
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