Learning outcomes
LO1 Evaluate the role of marketing and how it interrelates with the other operating units of the organisation.
LO2 Make comparison in the ways in which organisation implements the elements of the marketing mix of 7 Ps in the context of business objectives.
LO3 Create basic marketing plan.
Scenario
The marketing is becoming very important for connecting with customers. The consumer marketing managers leads team for successful implementation of the marketing campaigns which create value for the customers and in return capture value. For better relationships it’s important to create customer value. Marketing campaigns understand the customer needs, design value creating, marketing strategies and develop marketing program.
As a newly appointed assistant t the marketing manager of the Cadbury company. You are required to prepare report in word format. Carry a research and by using supportive business case studies.
- Introduction of the concept of marketing, include current trends.
- Overview of different marketing process.
- Explain the role and responsibilities of the marketing managers.
- Explain how marketing interrelates with the other functional department of the organisation.
- Value and importance of marketing role.
- Conclusion
Continue your report using above scenario, you are required to make report in word format. (1000 words)
- Compare the ways in which Cadbury applies marketing mix to the marketing planning process to achieve objectives. And how it different from the other organisation.
(800 words)
- Produce basic marketing plan for Cadbury.
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Learning Outcomes |
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Pass |
Merit |
Distinction |
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LO1 Evaluate the role of marketing and how it interrelates with the other operating units of the organisation. |
D1 Evaluate the important elements if the marketing functions and how they interrelate with the other units. |
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P1 Explain the roles and responsibilities of the marketing functions of the organisation. |
M1 Analyse the roles and responsibilities of the marketing in the context of marketing environment in the organisation. |
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P2 Explain the role and responsibilities of marketing relates to the wider organisational context. |
M2 evaluate the importance of the interrelationships between marketing and other functional units. |
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LO2 make comparison in the ways in which organisation implements the elements of the marketing mix of 7 Ps in the context of business objectives. |
D2 Design a strategic marketing plan that applies the use of 7Ps to achieve marketing objectives. |
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P3 Compare the ways in which organisation applies the marketing mix to the marketing plan process to achieve the organisational objectives. And how it differs from the other organisation. |
M3 explain different tactics implemented by the organisation to achieve business objectives. |
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LO3 Create basic marketing plan. |
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P4 Produce basic marketing plan for the organisation. |
M4 produce detail coherent evidence-based marketing plan for organisation. |
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