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Managing Communication, Knowledge & Information


Effective management of communication in organisation is the key for successful business. Sharing knowledge and information are the part of business activity. Effective communication system helps the employees in sharing their views with the top management. The sharing of information and knowledge assist the management in effective decision making. These also help in creating strategy to improve personal networking. These tools support in building strong communication system so that information can be communicated effectively. These also provide support in gathering information through different sources. Effective communication system helps in improving system related to information and knowledge.


1.1 Discuss the range of decisions to be taken

Company can improve its existing process of information and knowledge with help of the latest technology (Hislop, 2013). Organisations should focus on new areas such as decision making, innovation and problem solving. Effective decision making helps the company in controlling its processes. Organisation should train their staff for better decision making and provide them with support so that they can take decision without criticizing their activity. Company can also use following decision terms:

Strategic decisions – These decisions affect the overall activity of business. Strategic decisions are long term direction for the company. For example, British Airways acquired other company.

Tactical decisions – These decisions are taken in day to day operation of the business for solving small problems. Further, they are considered for the short term implementation of a strategy.

1.2 Information and knowledge needed for effective decision making

Information is the base of any decision in the organisation. On the basis of available information, management is required to take decisions. Information play important role in the success and failure of decisions (Burke, 2013). Organisation has complex processes which need high level of information and knowledge for making any kind of decisions. Market is changing rapidly and in order to respond with such market situation company requires information of market. Organisation divides its work among different departments. Their managers have different kind of responsibilities and require huge knowledge and information to take decisions. Organisation's output totally depends on the decisions of the top management. Appropriate information and knowledge can help the company in gaining competitive advantages. These also help in innovating something new and enhancing others

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