Order Assignments Now Get Upto 50% Off “Let’s fight, Help and Win” UPTO 50% OFF due to COVID-19 break down Order Now
Search

MC4F12 Research Project Level 4

Introduction

Since the evolution of internet, various developments in field of information and technologies have been seen. Social media has become a ubiquitous part of daily life, but this growth and evolution has been in the works since the late 70s. From primitive days of newsgroups, LISTSERVS and the introduction of early chat rooms, social media has changed the way we communicate, gather and share information, and given rise to a connected global society(Ashley and Tuten, 2015). Social media websites such as Facebook, Twitter, Snapchat, and Instagram have gained popularity after 2010. Not only individuals but organisations has also greatly benefited from social media. As social media helps in interacting and communicating with each other organisations able to interact with consumers to gain their feedbacks and suggestions. There are approximately 2 billion people on one or many social media contributing one third of earth’s population(Stelzner, 2014). This gives an enormous opportunity to business organisations in promotion of goods and services. In this context, the present research study focuses on the impact of social media marketing in increasing the marketing and promotional activities of organisation.

have a question or Need assistance
CALL US +44 203 3555 345

Researcher selects Tesco for this research as it is one of the largest supermarket and retail organisation incorporating in United Kingdom. It has enormous customer base and utilised digital and advance technologies more appropriately and precisely. Researcher will create an argument in this proposal by conducting mini literature review. The motive of conducting literature review is to gather brief knowledge and understanding about social media marketing. Appropriate books, journals and articles will be selected and robust argument will create which helps in enhancing the knowledge level of end users and researcher. Researcher will also explain research methods which will be appropriate for present research study. Eventually, with the help of Gantt Chart, timeline and activities of research will be demonstrated by researcher.

Background of study

Social media has become essential part of individual life. Daily millions of people connect with each other using social media. By taking advantage of it marketers of today’s organisation have transformed it into a platform for promotion and marketing(Kim and Ko, 2012). It is cost effective, time saving and helps in delivering information to large number of populations. Researchers have examined the benefits of social media marketing enjoyed by the organisation. Researchers in their previous studies also investigated methods and applications which were used by organisations to promote goods and services. In present research, researcher will examine the influence of social media marketing in enriching marketing strategies of organisation by investigating on Tesco Plc.

Rationale of study

This research study will help in enriching the knowledge level of researcher by providing in depth knowledge about social media and social media marketing. Digital technologies greatly influenced the productivity and profitability of the organisation. Through this research researcher will be able to know more about Tesco which is one of the leading supermarket and retail organisation of United Kingdom. Researcher has to investigate the social media marketing approaches used by Tesco and conduct survey in the organisation. Thus this research provides opportunity to researcher as he or she will able to gain more knowledge of the organisation.

Aim and Objectives

The aim of this research is to analyse the impact of social media marketing done by marketers of Tesco in enhancing their marketing and promotional activities.

Objectives

  • The summarised objectives of the research are given below:
  • To understand the social media marketing platforms and approaches used by organisation.
  • To analyse the influence of social media marketing in enhancing promotion and marketing activities.
  • To identify issues faced by organisation while using social media marketing.
  • To recommend measures to Tesco so that they can make improvements in social media marketing.
Download Full Sample
Cite This Work To export references to this sample, select the desired referencing style below:
Global Assignment Help. (2020). . Retrieved from: https://www.globalassignmenthelp.com/free-samples/research-projects-level
Copy to Clipboard
Copy to Clipboard
Global Assignment Help (2020) [Online]. Retrieved from: https://www.globalassignmenthelp.com/free-samples/research-projects-level
Copy to Clipboard
Global Assignment Help. ' ' (Global Assignment Help, 2020)https://www.globalassignmenthelp.com/free-samples/research-projects-level
Copy to Clipboard
Global Assignment Help. [Internet]. Global Assignment Help.(2020), Retrieved from: https://www.globalassignmenthelp.com/free-samples/research-projects-level
Copy to Clipboard
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing samples on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
£5.41

Delivered on-time or your money back

100+ Qualified Writers

For Best Research Methodology Assignment Help

  • Sarah Radcliffe Assignment Writer
    1552 - Completed Orders
    Sarah Radcliffe View Profile MSc Statistics UK Hire Me
  • Nora Dooley
    1323 - Completed Orders
    Nora Dooley View Profile Graduate in Aural & Oral Sciences UK Hire Me
  • Hillary Clarke
    956 - Completed Orders
    Hillary Clarke View Profile Master's in Civil & Environmental Engineering USA Hire Me
  • Anna James assignment writer
    1233 - Completed Orders
    Anna James View Profile Ph.D. holder in Electrical Engineering UK Hire Me
View All Writers
FREE Tools

To Make Your Work Original

  • Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
? Help
Free Inquiry