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Research Project: Talent Management Strategies in Marriott Hotel

University: Docklands Academy

  • Unit No: 18
  • Level: Post Graduate/University
  • Pages: 17 / Words 4182
  • Paper Type: Assignment
  • Course Code: MGT723
  • Downloads: 18
Question :

This assessment will cover following questions:

  • A research projects is the  scientific study of the case study and secondary data of the organisation. Establish project aims, objectives and time frames based on the chosen theme.
  • Conduct small-scale research, information gathering and data collection to get the  knowledge to support the project.
  • Present the project and communicate relevant recommendations based on meaningful conclusions drawn from the evidence findings and/ or analysis.
  • Reflect on the value gained from conducting the project and its usefulness to support organisational performance.

 

Answer :
Organization Selected : Marriott International hotel

INTRODUCTION

Talent management is considered to be an effective organization commitment towards recruiting, hiring, retaining and developing the most skilled, prospective and talented employees within the organization. This study will critically examine the effective talent management strategies in a hospitality industry. Marriott International hotel is one of the leading diversified hospitality company which was founded in year 1927 and is headquartered in Bethesda, Maryland, U.S.

ACTIVITY 1: PROJECT MANAGEMENT

1.1 Project title.

TITLE: “To critically examine effective talent management strategies in a hospitality industry.”

1.2 Devising aims and objectives of the project.

Aim: “To critically examine effective talent management strategies in a hospitality industry. A study on Marriott Hotel London.”

Research objectives:

  • To develop an understanding on talent management.
  • To critically examine effective talent management strategies.
  • To determine the challenges faced by the company to retain talented management within hospitality company.
  • To provide effective recommendation strategies to retain talented management within hospitality company.

Research questions

  • What do you understanding by talent management?
  • What are effective talent management strategies?
  • What are the challenges faced by the company to retain talented management within hospitality company?
  • What are effective recommendation strategies to retain talented management within hospitality company?

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1.3 Project management plan (PMP).

PMP is a document which helps in critically examining every phase of the project from starting to the end in order to attain desired results.

Cost: The cost helps in outlining the money spent to carry out particular research project. The estimated cost is $1000 to carry out this study.

Scope: The scope of the study is wide because it helps in bridging gaps on the various effective talent management strategies to gain better understanding on this research topic.

Time: The researcher of the study will take 12 weeks in order to analyse the timeline, activities and helps in developing project schedule.

Quality: This helps researcher to comply with the quality standards, procedures and policies in order to fulfil the requirement of the project.

Communication: The researcher of the study will use proper communication tools like telephone, text messages, email, social media platforms, etc. in order to communicate desired information and helps in assigning responsibilities.

Risk: The research of the study might face risk related with human resource risk, financial risk, operational risk, etc. This helps in taking action and find the best solution to problem.

Resources: This research study will require stationary, human resource,, financial resource, equipment’s, etc. to carry out the research project.

1.4 Work breakdown structure and Gantt chart.

Task Mode

Task Name

Duration

Start

Finish

Predecessors

Auto Scheduled

Project management

10 days

Thu 1/9/20

Wed 1/22/20

Auto Scheduled

Devising research aim and objective

1 day

Thu 1/9/20

Thu 1/9/20

Auto Scheduled

Project management plan

4 days

Fri 1/10/20

Wed 1/15/20

2

Auto Scheduled

Selection of research methods

5 days

Thu 1/16/20

Wed 1/22/20

2,3

Auto Scheduled

Project Execution

21 days

Thu 1/23/20

Thu 2/20/20

Auto Scheduled

Carrying out secondary research.

7 days

Thu 1/23/20

Fri 1/31/20

3,4

Auto Scheduled

Carrying primary empirical research.

14 days

Mon 2/3/20

Thu 2/20/20

1,6

Auto Scheduled

Project findings

20 days

Fri 2/21/20

Thu 3/19/20

Auto Scheduled

Formulation of questionnaire

7 days

Fri 2/21/20

Mon 3/2/20

7

Auto Scheduled

Sending questionnaire for data collection

3 days

Tue 3/3/20

Thu 3/5/20

7,9

Auto Scheduled

Analyzing research and data

12 days

Fri 2/21/20

Mon 3/9/20

4,7

Auto Scheduled

Drawing meaningful conclusions

5 days

Tue 3/10/20

Mon 3/16/20

11

Auto Scheduled

Carrying out appropriate recommendation

3 days

Tue 3/17/20

Thu 3/19/20

11,12

Auto Scheduled

Performance review

2 days

Fri 3/20/20

Mon 3/23/20

Auto Scheduled

Reflection

2 days

Fri 3/20/20

Mon 3/23/20

11,13

Gantt Chart

Gantt Chart

Gantt Chart2

Network diagram

Network Diagram

1.5 Carrying out research methodology.

Research methods: It is a systematic approach to collect, evaluate and predict the various set of data to attain conclusive decision. It is distinguished into quantitative and qualitative methods. The researcher of the study has opted for qualitative method to use conversational and descriptive methods to develop a better understanding on talent management within organization.

Research approach: It is referred to as a planned procedure to find answers to the research problems. It is distinguished into inductive and deductive approach. The researcher of the study has opted for inductive approach because it helps in generation new theories based on the data collected on effective management strategies.

Data collection: It is considered to be as the effective measure to gather valid information on the subject matter. The researcher of the study has opted for both primary and secondary data collection method in order to gain original information through primary sources like questionnaire, polls, interview, etc. and to gain viewpoint of various authors through secondary sources like books, journals, manuals, etc.

Sampling: This helps in collecting appropriate sample size to attain valid results from data collected. The researcher has opted for random sampling method where 20 employees of Marriott International will be selected to determine effective talent management strategies.

Data analysis: The researcher of the study has opted for thematic analysis to evaluate various elements of the themes in order to determine the challenges and recommendation for effective talent management strategies within hospitality company.

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ACTIVITY 2: PROJECT EXECUTION

2.1 Carrying out secondary research.

McGuire and et.al., (2018) said that, talent management is effective framework to manage and retain the competent and skilful employees within the company. This helps in boosting the performance and productivity of employees.

Marinakou and Giousmpasoglou, (2019) established that, Cultivating honest career path is considered to be effective talent management strategy. It helps employees see the future growth opportunities within the particular business. Sheehan, Grant and Garavan, (2018) argued that, Providing continuous training and development programs, rewarding and recognizing employees and creating cultural fit environment are also one of the effective talent management strategies.

McCracken, Currie. and Harrison, (2016) investigated that, competent offering pay scale and higher job opportunities are considered to be the major challenge within the company to retain talented employees.

2.2 Carrying primary empirical research.

Theme 1: Maximum number of employees has been working for 9 to 15 years in Marriott International London.

PARTICULARS

NUMBER OF RESPONDENTS

% OF RESPONDENTS

0 to 4 years

2

10%

4 to 9 years

4

20%

9 to 15 years

8

40%

More than 15 years

6

30%

TOTAL

20

100%

network

Theme 2: Highly agreed, talent management helps in reducing the risk of recruiting bad hires, saves time and boosts productivity.

PARTICULARS

NUMBER OF RESPONDENTS

% OF RESPONDENTS

Agreed

4

20%

Highly agreed

7

35%

Disagreed

3

15%

Highly disagreed

2

10%

Neutral

4

20%

TOTAL

20

100%

recruiting bad

Theme 3: Cultivating honest career path, is an effective talent management strategies.

PARTICULARS

NUMBER OF RESPONDENTS

% OF RESPONDENTS

Cultivating honest career path

8

40%

Assessing cultural fit of candidate

3

15%

Providing continuous training and development programs

5

25%

Rewarding and recognizing employees

4

20%

TOTAL

20

100%

network1

Theme 4: Talent management strategies helps in improving performance and productivity of employees and business within hospitality company.

PARTICULARS

NUMBER OF RESPONDENTS

% OF RESPONDENTS

Helps in engaging employees

4

20%

Helps in improving performance and productivity of employees and business

9

45%

Results in higher satisfaction of clients

3

15%

Helps in retaining top talent.

4

20%

TOTAL

20

100%

network2

Theme 5: Employees are highly satisfied with current management strategies.

PARTICULARS

NUMBER OF RESPONDENTS

% OF RESPONDENTS

Satisfied

5

25%

Highly satisfied

8

40%

Dissatisfied

4

20%

Highly dissatisfied

3

15%

TOTAL

20

100%

Theme 6: Higher job opportunities, is the major challenge faced by the company to retain talented management within hospitality company.

PARTICULARS

NUMBER OF RESPONDENTS

% OF RESPONDENTS

Salary dissatisfaction

4

20%

Higher job opportunities

7

35%

Absence of clear career path

6

30%

Poor employer employee relationship

3

15%

TOTAL

20

100%

2.3 Critical evaluation and examination of the research methodologies applied to the study.

established that, research methodology applied to the research project is very effective because it helps in drawing meaningful conclusion to the specific research problem related with talent management strategies in hospitality industry. It is very useful in gaining viewpoints of various authors with the help of primary research and helps in gaining wider understanding by the data collected from secondary research through questionnaire.

ACTIVITY 3: PROJECT FINDINGS

3.1 Analysing research and data.

Theme 1: Maximum number of employees has been working for 9 to 15 years in Marriott International London.

Interpretation: From the research conducted with 20 employees of Marriott International London. 40% established that, employees in Marriott International London have an experience of around 9 to 15 years. This states that employees are highly skilful and have complete knowledge about the market and customer demand.

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Theme 2: Highly agreed, talent management helps in reducing the risk of recruiting bad hires, saves time and boosts productivity.

Interpretation: From the research conducted with 20 employees of Marriott International London. 55% (20%+35%) established that, talent management is very useful in reducing high risk of employing unskilled employees. Implication of effective talent management strategy helps in saving time which in turn helps in boosting operational performance of the company.

Theme 3: Cultivating honest career path, is an effective talent management strategies.

Interpretation: From the research conducted with 20 employees of Marriott International London. 40% established that, cultivating honest career path is very useful in effectively evaluating talent management strategies. This helps in motivating and encouraging employees to stay in the company.

Theme 4: Talent management strategies helps in improving performance and productivity of employees and business within hospitality company.

Interpretation: From the research conducted with 20 employees of Marriott International London. 45% established that, implication of effective management strategy within the organization helps in improving employee motivation which results in higher employee performance. This in turn also results in higher operational productivity and growth within hospitality company.

Theme 5: Employees are highly satisfied with talent current management strategies.

Interpretation: From the research conducted with 20 employees of Marriott International London. 65% (40%+25%) established that, employees within the hospitality company are highly satisfied with the current talent management strategies. This helps in providing them with higher career growth opportunities and higher salary to meet stipulated living of standards.

Theme 6: Higher job opportunities, is the major challenge faced by the company to retain talented management within hospitality company.

Interpretation: From the research conducted with 20 employees of Marriott International London. 35% established that, higher job opportunities within the hospitality industry with higher pay scale tends to attract employees which in turn aids to a major challenge for the company to retain talented and skilful employees within organization.

3.2 Drawing meaningful conclusions.

From the above conducted study it has been concluded that, talent management is considered to be useful in retaining talented and skilful customers within the organization. It has been summarized that, talent management is useful in reducing risk associated with recruiting untalented employees, helps in boosting up the productivity and helps in saving time. Implication of effective talent management strategies like cultivating honest career path helps in improving performance and productivity of employees and business. It has been examined that, higher job opportunities and better pay scale is a major challenge for company to retain talented management or personnel within hospitality company.

3.3 Carrying out appropriate recommendation.

It has been recommended that, the hospitality company must focus on integrating employee engagement strategy and also focus on encouraging flexibility in order to retain prospective customers. Employees must be recognized and awarded, must be given proper training and higher career opportunities must be cultivated to retain talented management within hospitality company.

3.4 Evaluating authenticity and accuracy of the research tools. 

Questionnaire is been used to collect data on research topic. Cronbach's alpha is considered to be an effective measure to scale the relatability of the tool. Questionnaire helps in providing reliable and accurate results. It helps in collecting authentic and accurate data to find conclusive results on research problem.

ACTIVITY 4: PERFORMANCE REVIEW

4.1 Reflect on the value of carrying out research.

I have evaluated that, carrying out research on examining talent management strategies is very important because it is a wide concept and it helps in attaining valid answers to the research questions. I have established the fact that, cultivating career growth path to employees and recognizing talented personnel within company helps in retaining prospective customers within hospitality company.

4.2 Reflecting on own performance and learning.

It was a great experience for me to gain wider knowledge on the effective talent management strategies adapted by hospitality industry. I have developed effective time management and communication skills in order to attain desired results and outcomes. I have prepared a Gantt chart to assign time and cost associated with each activity. This study was beneficial for me to gain better learning on the various types of effective talent management strategies and also helps in examining the challenges to retain prospective customers within hospitality company. I have also gained knowledge to retain talented customers by evaluating talent management strategies.

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REFERENCES

  • Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow Publishers Limited.
  • Reilly, P., 2018. Building customer centricity in the hospitality sector: the role of talent management. Worldwide Hospitality and Tourism Themes. 10(1). pp.42-56.
  • McGuire, D and et.al., 2018. TALENT DEVELOPMENT IN THE UNITED KINGDOM. Global Issues and Talent Development: Perspectives from Countries Around the World, p.9.
  • Marinakou, E. and Giousmpasoglou, C., 2019. Talent management and retention strategies in luxury hotels: evidence from four countries. International Journal of Contemporary Hospitality Management.
  • Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism Themes. 10(1). pp.28-41.
  • McCracken, M., Currie, D. and Harrison, J., 2016. Understanding graduate recruitment, development and retention for the enhancement of talent management: Sharpening ‘the edge’of graduate talent. The International Journal of Human Resource Management. 27(22). pp.2727-2752.

APPENDIX

QUESTIONNAIRE

1. For how long you have been working in Marriott International London?

· 0 to 4 years

· 4 to 9 years

· 9 to 15 years

· More than 15 years

2. Do you agree, talent management helps in reducing the risk of recruiting bad hires, saves time and boosts productivity?

· Agreed

· Highly agreed

· Disagreed

· Highly disagreed

· Neutral

3. According to you what are effective talent management strategies?

· Cultivating honest career path

· Assessing cultural fit of candidate

· Providing continuous training and development programs

· Rewarding and recognizing employees

4. According to you, why is it important to have talent management strategies within hospitality company?

· Helps in engaging employees

· Helps in improving performance and productivity of employees and business

· Results in higher satisfaction of clients

· Helps in retaining top talent.

5. According to you, are employees satisfied with the current management strategies?

· Satisfied

· Highly satisfied

· Dissatisfied

· Highly Dissatisfied

6. According to you what are the challenges faced by the company to retain talented management within hospitality company?

· Salary dissatisfaction

· Higher job opportunities

· Absence of clear career path

· Poor employer employee relationship

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