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Case Study of Autotrader - Research Project

University: UKCBC College

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 8
Question :

The research project is a kind of investigation which is carried out to gain knowledge about the subject area and further communicate to people who desired to gain knowledge for the same. Autotrader UK is UK based automotive classified advertising business that deals in selling new and second-hand automotive products including cars. The questionnaire will be used as a technique to gather data related to the chosen topic. The present research must include the following:

  • Set aim and objectives
  • Conduct secondary research using literature review
  • Use Gantt chart and work breakdown structure to track the progress of research
  • Conduct primary research by using a questionnaire
  • Analysis of data collected
  • Provide suitable recommendations on the basis of data analysis
  • Develop reflection
Answer :
Organization Selected : Auto Trader

INTRODUCTION

In current time period, mobile application is revolutionary changing as people are engaged with each person by using mobile phones. For developing a business, an enterprise must have a website and mobile technology required to promote their services or products among customers. Most of the marketers believe that mobile application is easily connected with their customers and effective marketing technique for developing businesses. The report is based on Autotrader company which is spreading their business operations and its functions with the help of using mobile applications. The present report's main purpose is to the analysis of data with the help of implementing primary and secondary methods.

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Primary and secondary research by using appropriate methods and techniques

In this, research is determined as major concept which play an important role in supplying whole description of specific study in better manner. The main reason for conducting this investigation is to overcome with such issues of past work as this will provide valid and reliable results effectively. In this research project, data and information has been collected by using primary and secondary method of data accumulation. Along with this, it is important for researcher require accurate knowledge about specific source through they can easily collects facts required to be collected to carry out particular research functions in appropriate manner. These methods and techniques help in gathering required data and information which are used in this research work.

Primary data –In this method, the researcher can easily collecting real facts and figures with the perceptive of respondents. In this method, questionnaire is developed for gathering accurate and reliable data which assist in conducting such type of investigation in better way. Primary research has been conducting for going in the market place for identifying the relevant information which are required. This includes questionnaire, interviews, survey, observation, focus groups and field trails. In this, Cost, time and resources are major factor which is considered the best way to run the whole business.

Secondary data – It is also an effective tool which help in collecting data by using journals, books and online sources. Research will play an essential role in describing about particular area of study. The secondary data can be qualitative and quantitative in nature. It is less costly than primary research method. Secondary data used many sources such as newspaper, interviews, etc. for collecting effective data and information in better way.

An organisation is using primary method in which they are developing questionnaire and take reviews or feedback of their selected respondents about their company services or products. There are different issues which are directly impact on functions of research work which are explained as follows:

Cost – It is determined as major key part of every small or large organisation. Along with this, it is essential for researcher is to make effective flow of assets and capital that are leading with investigation activities in appropriate manner. cost will help in collecting data and information with the perception of 30 respondents who are using digital technology like mobile applications for developing growth in automobile sector.

Ethical issues – While conducting specific research work, investigator has been facing various issues and disputes which is directly impact on completion of research activities in proper manner. In addition to this, cost and time is determined as original issue that required to be maintained by investigator while leading some research report. It is additional principle for researcher through they will safe their data or information effectively.

Questionnaire

Q1) Can execution of mobile applications be useful for organisation's growth and development?

Frequency

Agree

25

Disagree

5

Q2) Which department of Autotrader are using mobile technology for promoting their services?

Frequency

Sales Section

5

Finance Division

5

Marketing Department

15

Operation Division

5

Q3) Does mobile applications provide effective benefits to Autotrader company?

Frequency

Agree

20

Disagree

10

Q4) What are the advantages of using mobile technologies for customers?

Frequency

Easy connection

10

Time saving

5

Cost saving

10

24 Hours Services

5

Q5) What are the advantages of mobile applications in the working environment of Autotrader company?

Frequency

Increasing productivity

15

Whole cost Reduction

5

Enhancing market share

5

Gaining Customers attraction

5

Q6) Does mobile technology help in developing growth for an organisation?

Frequency

Yes

20

No

10

Q7) What are the main factors which directly impact on development of mobile applications?

Frequency

Technology

15

Target Market

5

Channel

10

Q8) How mobile application will directly influence on communication activities of Autotrader company?

Frequency

Ease Of Communication

15

Higher Availability

5

Proper flow of Data and information

5

Q9) What kind of impact does mobile technology have on Autotrader in current period of time?

Frequency

Processing ability

10

Easy connectivity

5

Correct flow of Data

5

Enhancing Knowledge

10

Apply appropriate analytical tools, analyse research finding and data

Data analysis is the procedure for collecting, transforming and modelling data and information along with goal of discovering useful information and help in taking decision in proper manner. It has various approaches and facets which combined with different methods or techniques effectively. In this research project, information is being collected with using questionnaire and also analysis has been conducted in an organisation.

Theme 1: mobile applications are useful for organization growth and development

Q1) Can the execution of mobile applications be useful for an organization's growth and development?

Frequency

Agree

25

Disagree

5

Interpretation : From the above mentioned table, it can be concluded that the mobile application is a very useful method for an organisation higher growth and development in better manner. In this, the company using this application method so that they can easily attract large number of customers towards their services or facilities in proper manner. There are around 25 respondents who are agree on this statement and on the other hand, there are 5 respondents who doesn't disagree on this consideration.

Theme 2: Autotrader are using mobile technologies for promoting their services or products

Q2) Which department of Autotrader are using mobile technology for promoting their services?

Frequency

Production department

5

Finance Division

5

Marketing Department

15

Operation Division

5

Interpretation: It can be stated that Autotrader organisation are using effective mobile application method or techniques which helps them in promoting proper services or products in better manner. There are various department which can be used for conducting major business activities and operations. In an organisation, marketing department is one of the most important division which conducts various business operations and its functions for getting high income and profitability. Along with this, there are around 15 respondents who are in favour of this statement , rest of the 5 respondents are agree on operation division , other remaining 5 are say yes for production department which help in promoting company products or services among customers in the large market place.

Theme 3: Mobile application are providing effective benefits to Autotrader company

Q3) Does mobile applications provids effective benefits to Autotrader company?

Frequency

Agree

20

Disagree

10

Interpretation: As per the above table, it can be analysed that mobile application are providing effective advantages to the Autotrader organisation. This will assist in getting higher amount of income and revenue in better way. There are various benefits which are provided by an organisation so this will help in acquiring higher growth and success development. Apart from this, there are around 20 respondents who are agree on this statement and 10 respondents are disagree on this consideration who believe that mobile application are useful for giving higher growth and development in appropriate manner. It will help in enhancing company growth and development level within working environment.

Theme 4: Advantages of using mobile technologies for customers

Q4) What are the advantages of using mobile technologies for customers?

Frequency

Easy connection

10

Time saving

5

Cost saving

10

24 Hours Services

5

Interpretation: From the above mentioned report, it can be analysed that mobile technologies help in providing effective growth to an organisation. There are various benefits of mobile applications such as consume time, cost, easily make connection with long distance customers and provide 24 hour services for an organisation. These advantages should be effective for making higher growth and success to the Autotrader company. Along with this, there are around 10 respondents who are agree on easily connection rendering and cost saving, rest of the 5 respondents are believe that it will help in providing 24 hour services and save time.

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Theme 5: Advantages of mobile applications in the working environment of Autotrader company

Q5) What are the advantages of mobile applications in the working environment of Autotrader company?

Frequency

Increasing productivity

15

Whole cost Reduction

5

Enhancing market share

5

Gaining Customers attraction

5

Interpretation: As per the above mentioned table, it can be analysed that mobile applications are effective technique and method which help in promoting company services or products among customers in proper manner. This will assist employees for performing effectively within working environment in better way. It will help in determining all major factors and elements which can easily gain high amount of income and profitability. Along with this, there are around 15 respondents who are agree on increasing productivity, rest of the 5 respondents are agree on enhancing market share, other 5 respondents are believe that cost reduction and remaining 5 respondents are agree on gaining customer attraction in effective manner.

Theme 6: Mobile technology help in developing growth for an organisation

Q6) Does mobile technology help in developing growth for an organisation?

Frequency

Yes

20

No

10

Interpretation: from the above table, it can be analysed that mobile technology assist in formulating higher growth and success of an enterprise. This will assist in developing and making appropriate income and profitability related to firm. There are around 20 respondents who are agree on this statement that mobile technology assist in growing success and development within an organisation. On the other hand, remaining 10 respondents are agree on that specific mobile technology assist in making higher growth and success for gaining large number of attention in proper way.

Theme 7: Main factors which directly impact on development of mobile applications

Q7) What are the main factors which directly impact on development of mobile applications?

Frequency

Technology

15

Target Market

5

Channel

10

Interpretation: There are various factors which directly impact on development of mobile applications and its activities effectively. In an organisation, technology is the major factor which are used for attracting number of customers in better manner. Along with this, 15 respondents are agree on this statement which help in gaining attention of large number of customers. There are around 10 respondents who are believe that channel networking and rest of the 5 respondents are agree target market in better manner. It will help in describing the all business operations and activities in the large market place.

Theme 8: Mobile application will directly influence on communication activities of Autotrader company

Q8) How mobile application will directly influence on communication activities of Autotrader company?

Frequency

Ease Of Communication

15

Higher Availability

5

Proper flow of Data and information

5

Interpretation: From the above mentioned table, it can be analysed that mobile technology directly impact on effective patter of communication in proper manner. Along with this, it will assist in explaining all business operations and its functions effectively. There are around 15 respondents who are agree on that statement so this will help in getting higher income and revenue. In addition to this, there are around 5 respondents who are agree on higher accessibility and other remaining 5 respondents are agree on effective flow of appropriate data and information in better way.

Theme 9: Mobile technology impact on Autotrader in current period of time

Q9) Does mobile technology impact on Autotrader in current period of time?

Frequency

Processing ability

10

Easy connectivity

5

Correct flow of Data

5

Enhancing Knowledge

10

Interpretation: According to the above table, it can be mentioned that mobile technology directly impact on current time period. This will help in describing all major functions and activities that will assist in making higher income and revenue. There are around 10 respondents who are agree on that this will help in developing abilities, rest of the 5 are believe that it will assist in making easy connectivity and remaining 10 respondents are increasing knowledge in appropriate manner.

Communicate research outcomes in an appropriate manner for intended audience

It is the last part of research report which emphasize on framing valid or reliable results through which they can easily analyse whole data and information that are collected by researchers. Along with this, investigator are capable for summarise effective results that can drawn with the way for analysis in this chapter. This part help in finding effective outcomes or results regarding various research activities that are required for completing each investigation work. It can be determined as essential nature which help in providing overview of whole research work to learners (Costen and Salazar, 2011). Therefore, this section emphasizes in providing effective recommendation about organisation in better manner.

Importance of mobile application in automotive sector

Mobile application is very important in current time period and it is the major technique of software development for mobile. For formulating a business, an enterprise must have websites and mobile application which evolve in the business. Along with this, mobile application can be determined as one of the most essential factor of digital technology which has immense impact on business operations and its functions of an organisation. This will play an important role in giving appropriate services or facilities to desired customers. Mobile application are effective for company so this will assist in developing effective transaction in easy and simple manner (Ford, 2014).

Utilisation of mobile application platform by Autotrader

In current period of time, mobile application is very useful for users because it is simple and easy for understand. With the help of mobile application platform, the company is capable of making effective apps which integrate with organisation whole strategy for mobile utilisation. This will help consumers for providing right services and facilities in proper manner. Autotrader require to use this mobile technology platform which assist them in easily connected with their customers. This platform is based on general language that includes CSS, HTML and JavaScript. The accessibility and high resolution picture are totally different feature that can lead towards enhancing in the business operations and its functions.

Benefits of using mobile application technology for Autotrader, UK

In this, there are various advantages of mobile applications through this company can easily gaining attention of large number of customers. Some advantages of mobile application are includes help in boosting sales volume, wider reach, competitiveness, developing effective customer relationship in proper manner. In current era, the global mobile application is enhancing with the help ofusing innovative techniques and methods. The expansion reach through social media and mobile applications includes twitter, Facebook, LinkedIn, google plus and so more (Kolb, 2014). The mobile application is necessary for continuous business growth and success in the large market place. The another benefits which are available for mobile application development within an organisation.

Recommendation for improvement in service provision

This is necessary for Autotrader company to make effective strategies and policies in better manner. So, they require to analyse whole business services or facilities effectively. The firm need to make variety of option which are associated with mobile application method so their customers can attracted towards new services. Along with this, the mobile application can able for collecting or gathering effective information related with their customers so they can provide them accurate data which is based on searching form (Kumar, 2012). Autotrader need to use GPS and phone which help them in providing right direction for reaching with sellers and acquiring appropriate chance for selling their products and services.

Reflection on the effectiveness of research methods and techniques

In this part, research is determined as one of the most effective factor that are conducting appropriate study regarding specific issue for utilising scientific methods in proper manner. As per this research report, I played an essential role in carrying out investigation activities and functions in effective and efficient way. From the above description, I analysed that all the business operations and functions had been conducted for acquiring effective goals and targets. Data collection can be done for identifying required components and whole activities of research work that are based on original facts and figures. In this investigation, there are two sources of data collection which I analysed such as primary and secondary source which can be used for completing entire research in better manner. I also developed a questionnaire for reviewing the respondents about company services or facilities in proper manner.

Determine alternative research methodologies for project

Research methodology play an important role in providing essential direction to the investigator for executing all research functions and activities in better manner. In specific research, the report information and data has been collecting and gathering with the help of conducting questionnaire and it is appropriate in collecting accurate information by taking opinions of respondents in simple manner. The other alternative method for doing research is interview which is also appropriate for this project. This can be effective source of gathering data and information and doing face to face interaction that has been done for analysing each respondents views regarding firm products in effective way. It will help in save time as well as cost which consume rather than questionnaire. There are various methods and techniques which can be used for conducting effective productivity in better manner.

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