The objective of this research is to analyze the effectiveness and importance of internet and its tools in order to maximize values of firm. All these practices will assist identifying how internet provide effective working services to an organisation.
- Analyze appropriate research approach and methodology relevant to this topic.
- Construct a relevant research based on a theme of Unicorn Grocery.
- Identify the outcomes of this research and communicate it to identified stakeholders.
- Provide a reflection over research concept and methodologies.
Overview of research
Large number of department work in a business organisation and perform various roles that support entity to achieve it set goal and objective. Marketing is known as one of the most function perform by every enterprise. This is the process in which various communication tools are utilise by manager to make the target customers inform about company's product and influence them to buy the same (Büyüközkan and Arsenyan, 2012). This directly increase profits of enterprise and help in sustain for long time period. For satisfy the needs of customers and to retain them for a long time period it is very significant for business entity to create good relations with them. Today internet is known as one of the most effective tool which help in improve effectiveness of business operations as this provide various ways to enterprise to promote its product in market (Durmuşoğlu and Barczak, 2011). Today almost every business organisation use internet to market its products one of the main reason behind this is that today every individual use internet so this help in attract more customers towards company's product. Internet is the one which help buyers in identify and examine the products which they individual want to buy. Unicorn Grocery a small grocery store based in United Kingdom is taken in this report for study. Main motive of entity is to increase its market share for generate more number of profits.
Background of research
Internet is one of the most popular source which is use by every enterprise in order to market its product as this help entity in achieve its sales target. This is very useful tool for the firms that operate on small level as with this they can expand their activities. Various type of products are offer by Unicorn Grocery to satisfy the needs of customers. Manager do various efforts to hire skilled candidates so they can perform their job roles and entity can better satisfy the needs of its customers. Proper training should be offer to employees to so they can use internet and various tools in effective manner. One of the main benefit of use internet is that it support in increase awareness of product among large number of customers. With help of internet entity can communicate with its target customers in effective manner.