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Impact of Digital Technology: Continental Consulting Ltd. Case Study

Organization Selected : Continental Consulting Limited

INTRODUCTION

Present Scenario has seen a great impact of Digital Technology on various kinds of business that has to lead to providing various benefits to it. It is considered as the combination of task and electronic mediums which facilitates all processes involved in the completion of any work by reducing human efforts for achieving it and minimizing the time factor, considered as the most essential aspect for determination of its success. Digital Technology has completely transformed the structure of performing any task and also led to provide advantages in many areas. Nowadays, every business owner is focusing on the adoption of this new feature in work for gaining maximum advantages and minimizing efforts that can be directed onto some other effective strategies. The basic aim of the project is to determine various kinds of benefits associated with implementing digital technology in their business activities.

LO1

P1. Aims and Objectives

AIM: To study an Impact of digital technology supporting small business growth and innovation: A case study of Continental Consulting Limited.

OBJECTIVES

  • To promote the implication of digital technology on every activities of organisation
  • To maximise sales of product in the market.
  • To recommend useful strategies for supporting the implication of Digital technology in Business

P2. Project Management Plan

Project Management Plan is defined as the structured framework for practising all aspects associated with initiation, planning, execution followed by controlling and also closing of work for achieving goals and objectives to determine the criteria of success at a particular time period.

A project management consists of all these factors which are discussed as below:

Cost: Every activity in a project has an associated cost with it. It may be inventory cost, operational cost, fixed cost which are required for performing every task for completion of every activity. Cost can be allotted according to the budget which is being assigned to particular project. Major cost which are needed to be taken in consideration while developing a project are fixed cost, variable cost and total cost.

Scope: It involves acquiring of information which is required for starting any project and relative features of research. In a project, it includes the work which is needed for the accomplishment of delivering a service, product or a result with specific functions and features. A scope of the project is work oriented which focuses on “hows” aspect.

Time: This factor is very important for determining the success of any project. Every project is needed to be completed on time. The success depends upon the completion of any project on the decided time period which is achieved by breaking every activity and assigning it a fixed time period. It determines foundation and limitation criteria for the completion of every task. Time framework of project includes

Quality: It focuses on how much the project is suitable for fulfilling particular purpose. It is regarded as a subjective attribute and has to be implied in every process which is involved in a project. This factor increases the value of a project which is very important for its success. Some of the quality standards can be taken in consideration form maintaining quality of project such as ISO 9001 and ISO 9004.

Communication: A successful communication is very necessary for accomplishment of every activity involved in a project. As every task is interdependent on each other and the output of particular process can be input for another therefore there is a need to synchronise every task for effective coordination. Its frequency should be much higher which can be adopted by using various electronic mediums such as cellphones, mobiles, walkie talkies etc. It helps to keep each other updated.

Risk: These are the aspects which influence every activity and cause restrictions for effective completion of any project. These can get arise from external as well as internal sources which ate identified through various analysis and has to be eliminated for increasing its value at the practical level. All the project activities have associated risk which is needed to be eliminated in order to improve the efficiency of each project. In this project risk can be related to cost, scheduling of task as well as performance.

Resources: It is an essential requirement of every project as it initiates every activity because for any output it is necessary to provide inputs known as resources, which are procured from various sources and are needed to be preserved in such a manner that it supports the concept of sustainable development and must be adopted by every project maker in order to make the project friendly for surrounding. Resources for projects are lobar, tools as well as equipments, materials and supplies.

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P3. Work Break down structure and Gantt Chart

Work Breakdown structure is defined as incremental and hierarchical; bifurcation of the associated project into various phases, packages of work which are deliverable. It is depicted in a tree structure which provides an idea how the process is linked to each other. It is designed for all managers for managing the entire task associated with it. It makes the project simpler by breaking down the activities involved in a project. Elements which are involved can be product, service or a data.

Whereas Ghantt Chart is the representation in a graphical manner that provides visualise sequence of all activities and procedures needed to be executed during research. It clearly defines the schedule of every activity with time period. It also provides the concept of interdependencies of the entire task. This makes the way of providing information in a simplest and visualised manner that can be easily understood by any one.

Tasks Table

Gantt Chart

WBS

Task Mode Task Name Duration (in days) Start Finish Predecessors WBS
Auto Scheduled Research Project 70 Thu 9/13/18 Wed 12/19/18 1
Auto Scheduled Preparation 19 Thu 9/13/18 Tue 10/9/18 2
Auto Scheduled Topic Selection For Investigation 8 Thu 9/13/18 Mon 9/24/18 2.1
Auto Scheduled Analysis Of All Associated Problems 6 Tue 9/25/18 Tue 10/2/18 3 2.2
Auto Scheduled Establishment Of The Time Schedule For Resource Allotment 5 Wed 10/3/18 Tue 10/9/18 3,4 2.3
Auto Scheduled Execution 56 Wed 10/10/18 Wed 12/26/18 3
Auto Scheduled Analysis Of The Views Which Are Provided By Various Authors For Particular Matter and Literature Review Writing 10 Wed 10/10/18 Tue 10/23/18 5 3.1
Auto Scheduled Selection Of Research Methods 15 Wed 10/24/18 Tue 11/13/18 5,7 3.2
Auto Scheduled Computing And Determining All Associated Expenditure. 5 Wed 10/10/18 Tue 10/16/18 5 3.3
Auto Scheduled Analysis Of Data And Its Interpretation 17 Wed 11/14/18 Thu 12/6/18 8 3.4
Auto Scheduled Evaluation Of Outcomes 9 Fri 12/7/18 Wed 12/19/18 10 3.5
Auto Scheduled Closing Of Research Project 8 Thu 12/20/18 Mon 12/31/18 4
Auto Scheduled Obtaining Conclusion And Relative Recommendations 7 Thu 12/20/18 Fri 12/28/18 11 4.1
Auto Scheduled Providing Complete Documentation Of Obtained Results 5 Thu 12/20/18 Wed 12/26/18 11 4.2
Auto Scheduled Submission Of Complete Report 1 Mon 12/31/18 Mon 12/31/18 13,14 4.3

Gantt Flow Chart

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P4. Research Method

Research Methods are defined as the specified procedures or techniques which are used for identification, selection, processing and analysis of information which has been obtained regarding a certain topic by an investigator (Fitzgerald and et. al., 2014). It allows all readers a critical evaluation of a particular study for defining its reliability and validity.

Research type:  There are two types of research such as qualitative and quantitative. The scholar will use qualitative research type which does not include any statistical gathering of information; rather it provides observations which are made after the complete investigation of problems (Oldham and Da Silva, 2015).

Research philosophy: There can be two types of philosophies which can be interpretvitism and positivism. These are assumptions which provide direction for formation of theories based on the research. The scholar will use interpretvitism philosophy because he will interpret information gathered from various sources (McConville, 2017).

Research design: It is the structured format for conducting a particular investigation. The scholar will adopt explanatory research design where he will follow processes that are necessary for explanation of selected topics.

Research approach: The approach used by the scholar will be inductive as he will find observation from various theories and principles associated with particular subjects and will form his own data and along with this would provide associated interpretation and conclusion (Manches, Bligh and Luckin, 2018).

Data collection method and sources: There are many sources for data collection such as primary and secondary. The scholar will use primary source of data collection through collection of questionnaire to be filled by respondents (Nambisan, 2017).

Data analysis: The data analysis which would be done for obtained information will be thematic analysis in which various themes will be made according to the questionnaire which will be formed in order to analyse various aspect digital technology in business.

Sampling: The sample which would be taken will be representing all the population. The number of samples that the scholar will be taking is 30 (O'Brien, and Saldanha, 2014).

Questionnaire

1. What are the various method which you have applied for making business more effective?

a) Adoption of Digital Technology

b) Employing more specialist

c) Implying more devices

d) All of the above

2. What benefits do you think the adoption of Digital Technology has provided?

a) Completion of task on Time

b) Performing task is more easier now

c) Labour effort has decreased

d) All of the above

3. Have you provided any training to your staff for working with this advanced technology?

a) Yes

b) No

4. Do you agree on the aspect that digital technology is a good source for maximising the growth of business?

a) Completely Agree

b) Completely Disagree

c) Partially Agree

5. What impact does the application of digital technology has made on various aspects of business?

a) Efficient data analytics

b) Increase in effectiveness of Promotional Activities

c) Improvisation in methods for handling clients

d) All of the above

6. In what activities of business does you have specially implemented this technology?

a) Promoting consultancy

b) Finding more candidates

c) Providing suitable jobs according to skills

7. What are the requirements does you feel arises with the adoption of digital technology?

a) Hiring skilled Employees

b) More advanced devices

c) Technical training

d) Advices from Specialists

8.Do you have varieties in innovative ideas for improving the business with digital technology?

a) Yes

b) No

9.What were the problems you faced in initial phase after adopting digital technology?

a)Reluctance of Employees

b) Less Technical Experience

c) Poor Guidance

d) Problem in understanding new concept

10. Rate your experience with the implementation of digital technology.

1__

2__

3__

4__

5__

LO3

P5. Analysis of Research and data

Theme 1: methods that has been applied for making business more effective

What are the various method which you have applied for making business more effective?

Number of Respondents

Percentage

Adoption of Digital Technology

15

50

Employing more specialist

10

33.33

Implying more devices

3

10

All of the above

2

6.67

Total

30

100.00%

Survey Data 1

(Source: Survey Data)

Interpretation: According to the data it has been concluded that the consultancy has adopted many methods for making their business more effective which were mostly digital technology as they think that with the global scenario every business has to get expanded at a great level in order to get recognition from the customers to increase their base by delivering more services. Some of the methods that have led to increase the effectiveness of business are adoption of business technology, hiring specialists and implications of technically advanced devices. With this, one can lead to improve their operations in business.

Theme 2: benefits that has been achieved with the adoption of Digital Technology

2. What benefits do you think the adoption of Digital Technology has provided?

Number of Respondents

Percentage

Completion of task on Time

5

16.66

Performing task is more easier now

4

13.33

Labour effort has decreased

6

20

All of the above

15

50

Total

30

100.00%

Survey Data 2

(Source: Survey Data)

Interpretation: According to the information it has been concluded that there are many benefits which have been associated with the adoption of digital. Technology which is their task gets completed of time along with that efforts which were required for completing those task are now reduce and the completion of every task has become much easier as it is being done automatically. As there are several benefits of adopting digital technology, major impact has been observed on sales operations. Now, efforts of sales team has been reduced.

Theme 3: training to staff for working with advanced technology

Have you provided any training to your staff for working with this advanced technology?

Number of Respondents

Percentage

Yes

25

83.33

No

5

16.66

Total

30

100.00%

 Survey Data 3

(Source: Survey Data)

Interpretation: It has been interpreted that consultancy believes that training provides enhancement in the skills which are required for handling every technology therefore they have provided regular training to every employee in order to cope up with every new technology that is being introduced. With successful training, employees can trained to use advanced technology which would lead to make sales operation to be more efficient.

Theme 4: digital technology is a good source for maximising the growth of business

4. Do you agree on the aspect that digital technology is a good source for maximising the growth of business?

Number of Respondents

Percentage

Completely Agree

15

50

Completely Disagree

5

16.66

Partially Agree

10

33.3

Total

30

100.00%

Survey Data 4

(Source: Survey Data)

Interpretation: It has been concluded that every employee thinks that digital technology is the good source which has lead to increase the growth of the business from many aspects which is very essential to provide certain advancements and benefits for growing. The respondents which were not agree were mostly the senior and adamant employees that restricted change in the organisation. With the increase in effectiveness of sales operation, profitability will rise. Therefore, it will help the business to grow.

Theme 5: impact does the application of digital technology has made on various aspects of business

5. What impact does the application of digital technology has made on various aspects of business?

Number of Respondents

Percentage

Efficient data analytics

4

13.33

Increase in effectiveness of Promotional Activities

6

20

Improvisation in methods for handling clients

5

16.66

All of the above

15

50

Total

30

100.00%

Survey Data 5

(Source: Survey Data)

Interpretation: The impact of the application of the digital technology is very immense From the provided information it has been concluded that resplendent agree on the fact that it has made their data analytics much efficient along with that all the strategies which are related to the promotional activities are more effective as comforted to earlier. Now clients are more easily handled as compared with the manual system which h was implemented for handling the clients. Sales department can use data analytics for deeper knowledge, customer management through online access that provides instant solution as well as formulating effective strategy for promotions through social media techniques.

Theme 6: activities of business in which consultancy has specially implemented this technology

6. In what activities of business does you have specially implemented this technology?

Number of Respondents

Percentage

Promoting consultancy

15

50

Finding more candidates

10

33.33

Providing suitable jobs according to skills

5

16.66

Total

30

100.00%

Survey Data 6

(Source: Survey Data)

Interpretation: It has been interpreted that digital technology has been applied in many areas of the consultancy such as promoting the consultancy in market which is very important for attracting the customers. Now they can find more customers in less time which is very important in order increase the customer base. All the clients are being provided suitable jobs within less time on instant demand by implying advanced technology for searching. Digital technology has provided several benefits to Sales Department of organisation such as accurate data for searching customers. Successful promotion of firm at an immense level.

Theme 7: requirements raised with the adoption of digital technology

7. What are the requirements does you feel arises with the adoption of digital technology?

Number of Respondents

Percentage

Hiring skilled Employees

10

33.33

More advanced devices

5

16.66

Technical training

10

33.33

Advices from Specialists

5

16.66

Total

30

100.00%

Survey Data 7

(Source: Survey Data)

Interpretation: There were many requirements which were associated with the implication of digital technology which were necessary. It is being concluded that more skilled employees are required for handling such technologies, along with that for installing new and advanced software one required technically advanced devices that facilitates the process. Technical training is provided timely to make sure that they are aware of every technology. Advices from the specialist is also been preferred by many employees. Sales department of firm requires skilled workers, advanced devices, regular technical training and suggestions from experts for using digital technology successfully in their operations.

Theme 8: varieties in innovative ideas for improving the business with digital technology

8.Do you have varieties in innovative ideas for improving the business with digital technology?

Number of Respondents

Percentage

Yes

25

83.33

No

5

16.67

Total

30

100.00%

Survey Data 8

(Source: Survey Data)

Interpretation: As innovation leads to provide more efficient and creative ideas which are been used for making strategies for business growth. It is also known by the owner that it is very necessary to think about various innovative ideas in the business to create a competitive advantage which is much required for sustaining in market. Sales Department has several innovative and fresh ideas for increasing their sales of organisation with digital technology.

Theme 9: problems faced in initial phase after adopting digital technology

9.What were the problems you faced in initial phase after adopting digital technology?

Number of Respondents

Percentage

Reluctance of Employees

10

33.33

Less Technical Experience

5

16.66

Poor Guidance

5

16.66

Problem in understanding new concept

10

33.33

Total

30

100.00%

Survey Data 9

(Source: Survey Data)

Interpretation: As the introduction of every new technology or a change in an organisation is not liked by every employee. There were many problems which were faced while implementing digital technology as employees were not completely in favour of using this technology as they found it very complex. Many technical employees were having less knowledge regarding the usage of the technology. There were lack of guidance for the technology and a new concept is not easily implemented. Sales department have faced many problems for implementing digital technology such as denial of employees for working on new technology, less technical experience and lack of proper guidance.

Theme 10: Rate the experience with the implementation of digital technology

10. Rate your experience with the implementation of digital technology.

Number of Respondents

Percentage

1__

3

10

2__

2

6.66

3__

5

16.66

4__

5

16.66

5__

15

50

Total

30

100.00%

Survey Data 10

(Source: Survey Data)

Interpretation: According to the information which is been provided is the highest ranking has been provided for the concept of adoption of digital technology on business and also this technology has provided effective impact on the business and has led to the growth and expansion of it. Employees of sales department agreed upon the fact that digital technology has positively impacted on their operations.

P6. Conclusion and Recommendations

It has been concluded that digital technology has an immense impact on the growth of business. Also many areas of business has been improvised by adopting the technology in the accomplishment of every procedure which is involved in various department of the consultancy firm. They have seen many benefits and advantages which is gained with the implication of this advanced technology. There has been observed a great increase in the effectiveness of the promotion strategies which are implemented for promoting the firm at the global level and also the efficiency of completing every task has been increased along with that the complex structure of working has been simplified and along with that the effort is reduced. Also, there were many requirements which were associated with the adoption of digital technology that were training of employees was necessary along with that more advanced devices were required fro handling new software apart from that more skilled employees were needed in order to provide an idea of the complete usage of the software in their every strategies in order to make in more effective and efficient. Also most of the employees of the firm were in the favour of adopting digital technology and ranked the agreeableness as the highest. Along with that there were many problems which was associated with the initial phase of implementing the technology.

Effectiveness and Efficiency of Sales operations of firm has been improved. They have adopted various technically advanced devices, techniques and have taken advices from experts for implementing this technology on developing more sales. Apart from that, digital technology has lead to result various outcomes such as accurate data related to customers as well as effective promotion of the firm. Also, they have faced many problems while implementing advanced technology in their departments. Such as disagreement among workers for the adoption of digital technology, poor technical knowledge of leaders as well as lack of guidance.

By conducting immense research on the selected topics. There many improvement or recommendation which was required to be implemented to maximise the impact of digital technology on the effective growth of the business. Some of the recommendation are provided below:

  • It has recommended to Consultancy firm to implement the digital technology. As implementation of digital technology will assist business entity in providing quick responses to the customer queries. It will also assist an enterprise in improving customer services.
  • Manager in organisation has been provided with suggestion to develop the suitable strategies for employing digital technology at workplace.
  • It has also been advice to manager in a firm to calculate the cost associated with implementation of specific type of digital technology within an enterprise.
  • In addition to this , manager is required to measure the risk associated with the technology. Consultancy firm has been recommended to use business intelligence system as a digital technology.
  • The another type of digital technology which consultancy firm can use is social media. As this particular digital technology will assist business entity in promoting goods , services or brand. Social media will enable firm to facilitate direct communication with customers.
  • It has also recommended to consultancy organization, that an enterprise should facilitate innovation utilizing the digital technology. As this strategy will support business venture in achieving success and fostering growth.
  • Regular Trainings must be provided to employees
  • Induction session can be organised for making employees aware of its benefits.
  • Various latest trends can be identified regularly for improving sales.

LO4

P7. Reflection

I have analysed that the impact of digital technology is very beneficial that supports the growth of business in the market and also provides innovative ways which can make every work to be completed on time as well as becomes more effective and efficient. Also, there are many positive aspects which are provided to the business activity as the strategies becomes more successful in practical implications. Advantages were like effective promotion in the market as it provides instant reach to the customers through various ways and also the effective analytics of data is being provided to gather various kind of information for any particular problem. As there were many problems which were associated with the introduction of digital technology in the organisation, it is needed to be resolved effective. Along with that various efforts are required for the adoption of new technology in a firm in order to accept it completely which provides effective transformation in the working structure of the consultancy.

This research included qualitative approach for describing the scenario which has been taken for investigation. Quantitative method would have been used so that one can get effective results as it uses statistical approach for analysing the whole situation.

Related Service: Case Study Help

REFERENCES

Books and Journals

Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT sloan management review.55(2).p.1.

Manches, A., Bligh, B. and Luckin, R., 2018. Decoding learning: The proof, promise and potential of digital education.

McConville, M. ed., 2017. Research methods for law. Edinburgh University Press.

Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice. 41(6).pp.1029-1055.

O'Brien, S. and Saldanha, G., 2014. Research methodologies in translation studies. Routledge.

Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and implementation of creative ideas in the workplace. Computers in Human Behavior.42. pp.5-11.

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