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The Impact of Social Media on Generations

University: California Institute of Technology

  • Unit No: 5
  • Level: High school
  • Pages: 1 / Words 278
  • Paper Type: Assignment
  • Course Code: MKTG715
  • Downloads: 16
Brief :

Topic- E-MARKETING

LEARNING OUTCOMES

  • Analyse and examine the trends in the marketing communication which includes the digitalisation, online and offline.
  • Also analyse the concept of the modern marketing in relation with the internet.

ASSESSMENT BRIEF

TASK 1

It has been observed nowadays that many of the peoples have deactivated their Facebook profiles.

They are being bored with the Facebook application? Or social media is a fad?

You are required to analyse and examine the benefits and drawback of the social media and also make an argument, whether social media is being a permanent feature of the modern social life or it has been a social media fad?  With the help o0f relevant marketing theories provide a justification in your arguments.

(this task has to be done in 500 words)

TASK 2

Being a consumer an adoption of the digital media technology and the devices which are continue to increase, digital media, social media which are necessary to reflect this. An effective digital marketing that has become the sum of the technologies which influence the necessity of the masters.

So, a scholar is required to examine that how the organisation will apply the digital advertising best practices with a united strategy that apply the owned, paid and earned digital media.

You are required to mark the relevant marketing theories in order to justify an argument.

(this task is to be done in 500 words)

REFERENCES

  • The references should be done in the APA style.
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