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The Impact of Digital Technology on Business Activity

INTRODUCTION

Digitalization is a new concept that works as per the current era. There are many factors which affect business in a positive or negative way. There is a requirement of flexibility, so this help to make changes in roles and responsibilities of workers. While adopting digitalization there is less manual work and this helps to make changes in actual roles and responsibilities. There are many changes which are taking place in business environment so it is important to accept changes and work accordingly (Crane and Matten, 2016). If companies do not work with digitalisation then they can not compete with factors of environment. This report is based on British Airways which has good name in the market of Airways, established by merging with Iberia in 2011. in this report there is discussion about aims, objectives and themes of this topic. Research is conducted for collecting information and gathering data, interpretation and conclusion which is based on provided data.

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TASK 1

P1 Analysis of project aims and objectives

Digitalisation is the method through which British Airways can provide services which are effective for their growth. This helps to promote services frequently and this makes changes in working styles. It is important to know what changes can be done through which fast services can be served and there is less chances of error. As compared to manual work digitalisation makes works more fast and quick. This is effective for provide satisfaction to customer. Digitalisation helps to promotes services with the help of social media. Managers of British Airways are using this techniques so they can compete with external factors of business environment. There are some changes in working styles through which marketing of services is easy.

Background of the project-

This report is based on digitalisation. A there are many changes taking place in environment is British Airways wants to know positive points of this concept and plan further policies accordingly. Through digitalisation there is reduction in production time and cost which is effective for growth of business. Digitalisation is not easy to accept there is need of motivation to workers so this helps to make changes in duties. It helps to interact with large number of time at a time which reduces cost and time (Eweje, Turner and Müller, 2012).

Topic-“How digital technology has transformed business activities e.g. operations, marketing,accounting, HR in your chosen organisation.”

Aims- The impact of digital technology on business activity

Objectives-

  • To acknowledge about effect of digitalisation on business organisation and its growth prospects.
  • To fix the requirement of digital technology in running various business operations.
  • To analyse need of digital techniques in growth rate of British Airlines.
  • To evaluate positive or negative impact of digitalisation on profits and sales of British Airways.

Research question-

  • In what way digitalisation affects business operations of British Airways?
  • How digitalisation affects business operations?
  • What sector gets affected because of digitalisation?
  • At what frequency changes are taking place in digital technology in British Airways?

P2 Production of project management plan

A project management plan is a formal document that describes various aspects of a project comprising information related to execution, monitoring and controlling it. It acts a summary including projects baselines, its management plans and other documents related to planning a project. The main purpose for preparing a project management plan is to provide a comprehensive standard for describing what a company has to achieve through a particular project, how it will be achieved, number of people that are to be involved in it and how project will be reported, measured and communicated. PMP proves to act as a reference for a manger to ensure that project is been carried out as per the pre set standards and guidelines following all policies and procedures that is been laid down for its execution (Eweje, Turner and Müller, 2012). The different factors related to the project i.e. implementation of digital technology within the organisation is explained below:

Scope:

It is defined by analysing the probable benefits that a project is likeable to produce that will help a firm to attain its objectives efficiently and profitably. In case of introducing innovative and latest technology assists a company to enhance its overall organizational structure starting from its manufacturing unit to delivering products to its ultimate consumers. Introduction of digital technology in management helps a manger to make improvement.

Cost:

Cost of project plan provides information in regard to the expenditure that is to be incurred by a British Airlines in adopting digital technology by thoroughly analysing each an every aspect of a project. In its initial phase application of latest digital technology requires high investment on part of firm as it involves providing training to employees, cost on implementing it in different departments and so on.

Time:

This factor involves estimated time that is required to successfully introduce new technology within various divisions of a British Airlines. Besides it also estimates payback time period of a project. British Airline make use of critical path method to estimate probable time period requisite to complete or implement project to attain desired results. It assist manger to allocate duties and responsibilities to its employees for finishing project within specific time line.

Related Services:
Importance of Accounting in the Organisation

Quality:

More completion of project is not enough for a firm to reap benefits as it requires to include quality aspect too. For finishing a project with high quality British Airways is requisite for management to hire a proficient team of experts that can provide guidance for effectively implementing and utilizing innovative and advance technology in order to gain competitive advantage over its business rivals.

Risk:

British Airways being one of the leading brand in airlines needs to be proactive in identifying the associated risk with the application of digital technology in its business operations. The potential adverse effect or risks that are likeable to be experienced by British Airlines are associated with resistance from its employees, huge capital investments, lack of proper knowledge, training needs etc. All these risks seems to act as a barrier in improvement of firms performance.

Communication:

It forms most integral factor which assists firm to spread knowledge among its workforce related to the change that is company is about to introduce within its organizational structure. Manager of British Airways plays a critical role in this aspect as it is interpersonal and communication skills of him that helps firm to gain trust and cooperation of its employees by communicating them about the probable benefits to them as well as to the company after adopting this latest technology (Fisher, 2011). The manger of British Airways after analysing various modes of communication chooses most appropriate and suitable medium to share information. In this case, British Airways uses questionnaire for ascertaining views and opinion of its staff members and public represented with help of Gantt charts and graphs.

Resources:

This factor involves detailed d information related to all the resources that is requisite for successful and effective adoption and implementation of new technology by British Airways. Different types of resources that are needed by a firm for its project implementation are human, capital etc.

P3 Production of work breakdown structure and Gantt chart

Work-Break Down Structure:

It is a hierarchical decomposed structure that organizes team's work in to manageable divisions that is to be executed by project team. It visually describes scope into smaller chunks that is easy for project team to understand as each and every level of work breakdown structure further provides explanation and details. Project team of British Airways creates its work breakdown structure for its project by finding major functional deliverables and sub decomposing those deliverables into smaller sub systems that are further break down until assigned to an individual (Wkeller and et. al., 2011).

Giant Chart:

It is one of the essential and main part which is applied in project management. It is essential in planning and designing a project as well as identifying the series of tasks that need completion. It is shown as a horizontal bar chart which displayed various lengths that represent the timeline of project, which can cover duration, task sequences and the opening and ending dates for all task. This charts has different activities which is present by the project management in order to complete activities in given time duration. 

TASK 2

P4 Carrying of small scale research through application of qualitative and quantitative techniques

Qualitative research:

Qualitative research is personal as there is use of techniques such as interview, feedback, etc. This provides appropriate knowledge about topic. This method is expensive and time consuming but data collected from this is relevant (Too and Weaver, 2014). British Airways use this technique so they can know relevance of digitalisation and work accordingly.

Quantitative research:

This research is performed for topic which is not so important and does not affect business operations. Statistics data, graph, etc. are sources through which quantitative research is performed. Data collected from this research can be old and irrelevant.

Questionnaire

Q 1) In what way digitalisation affects business operations of British Airways?

Frequency

  • Increasing sales

30

  • Better quality services

10

Q 2) How digitalisation affects business operations?

Frequency

  • Positive

35

  • Negative

5

Q 3) What sector gets affected because of digitalisation?

Frequency

  • Information Technology Division

17

  • Financial Department

8

  • Marketing and Sales Division

9

  • Human Resource Department

6

Q 4) Which activities of British Airways is majorly affected by the digital technology disruption?

Frequency

  • Online Marketing

18

  • Advertisement

9

  • Sale

5

  • Supporting Connectivity

8

Q 5) What are the new services launched by British Airways because of digitalisation?

Frequency

  • Mototoks

15

  • Hybrid Vehicles

11

  • High Security system

6

  • Cloud technique

8

Q 6) What is the impact of this changes in business growth rate?

Frequency

  • Enhance profitability

10

  • High efficiency in production

12

  • High productivity

9

  • Increase of knowledge

9

Q 7) With changing in technology customers of British Airways are satisfied or not?

Frequency

  • Satisfied

35

  • Dissatisfied

5

Q 8) Whether with digitalisation British Airways is able to compete in external world or not?

Frequency

  • Yes

38

  • No

2

Q 9) Provide your recommendation as per the profitability and performance level of organisation in marketplace.

P5 Analysis of the research and data through use of appropriate tools

Theme 1: Impact of digitalisation on business operations

Q 1) In what way digitalisation affects business operations of British Airways?

Frequency

  • Increasing sales

30

  • Better quality services

10

Interpretation: From the above discussion it is clear that with the help of digitalisation British Airways gets improvement in their sales and quality of services. 30 people said there is increment in sales while 10 said better quality services.

Theme 2: Effect of digital technology

Q 2) How digitalisation affects business operations?

Frequency

  • Positive

35

  • Negative

5

Interpretation: As discussed above it is clear athat wirth the use of digitla modes, there are possibilities of two results i.e. positive or negative. Out of total poulation 35 people sauid positive results and 5 said negative results.

Theme 3: Sectors affected due to digitalisation

Q3) What sector gets affected because of digitalisation?

Frequency

  • Information Technology Division

17

  • Financial Department

8

  • Marketing and Sales Division

9

  • Human Resource Department

6

Interpretation: There are various departments in British airways which are working to achieve targets. As per above report IT, Finance, Marketing and HR gets affected 17, 8, 9, 6 respectively.

Theme 4: Activities affected because of digitalisation

Q 4) Which activities of British Airways is majorly affected by the digital technology disruption?

Frequency

  • Online Marketing

18

  • Advertisement

9

  • Sale

5

  • Supporting Connectivity

8

Interpretation: As per above discussion it is clear that company ha some areas which gets affected due to digitalisation. They are online marketing, advertisement, sales and supporting activities as 18, 9, 5, 8 respectively.

Theme 5: New arrival in services

Q5) What are the new services launched by British Airways because of digitalisation?

Frequency

  • Mototoks

15

  • Hybrid Vehicles

11

  • High Security system

6

  • Cloud technique

8

Interpretation: From the above discussion it is clear that managers of British Airways launch new services. Out of 40 respondents 15 prefer Mototoks, 11 prefer Hybrid vehicles, 6 prefer high security system, 8 prefer cloud technique.

Theme 6: Business growth rate

Q6) What is the impact of this changes in business growth rate?

Frequency

  • Enhance profitability

10

  • High efficiency in production

12

  • High productivity

9

  • Increase of knowledge

9

Interpretation: From above discussed data, there is growth in business. Out of 40 respondents 10 favour profitability, 12 prefer production increment, 9 prefer high productivity, 9 prefer updated knowledge.

Theme 7: Customer satisfaction due to digitalisation

Q7) With changing in technology customers of British Airways are satisfied or not?

Frequency

  • Satisfied

35

  • Dissatisfied

5

Interpretation: With the use of digital technology there is increment in satisfaction level of customers. Out of 40 people 35 are satisfied and 5 are dissatisfied.

Theme 8: British Airways whether competent to external market or not

Q 8) Whether with digitalisation British Airways is able to compete in external world or not?

Frequency

  • Yes

38

  • No

2

TASK 3

P6 Communication of recommendations to draw valid conclusions

From the above mentioned information it is suggestive for British Airways that is beneficial for company to adopt digital technology in its business activities i.e. in its operations, marketing ,HR, finance and other functions in order to intensify its clients response as well as for achieving its targets in most efficient manner. It is also intended to assist company by reaching a wider audience as with increased digitization consumers are more inclined towards using phones to carry out activities like e-ticketing, online connectivity on board of the aircraft, mobile check in etc. For which company can tie up with leading telecommunication brands as this will benefit firm to create sustainable competitive edge through application of an effective mobile business model. Company can also opt to use social media for assisting its customers to avail various on board services. This will surely enable to capture attention of its clients leading to increment in its sales and profitability & Get the best assignment help with quality content.

TASK 4

P7 Reflection on research conducted

The above report is conducted to determine impact of digitalization on firms business activities and its associated benefits for the development and progress of company. From the overview of the report it can be understood that initial phase to introduce this new technology is quiet complicated requiring close monitoring and carefully planning and implementation at each and every step to achieve competency and success. Lack of proper planning, uncertainty avoidance and irregular monitoring on management part may lead to risks such as data hacking, leakage of confidential information related to firm etc. that are likely to negatively impact firms stability. Therefore in order be figurehead it is requite for British Airways to introduce new technology in its organization activities.

From above analysis I learned how a successful business plan for a project is designed which enhanced my knowledge about impact of disruptive technologies on activities of a business. During entire program I provide various inputs for identifying most appropriate method for conducting research that besides been cost effective is less time consuming. Also at the time of organizing the investigated data I assisted by my colleagues by explaining about software that is utilized in studying data, graphs and other information.

CONCLUSION

From project undertaken it can be concluded that emerging digital technology is likeable to have great impact on a firms activities. British Airways utilizes various different approaches such as work break down structure, Gantt chart fr analysing performance and productivity opf its employees. Moreover, business conducts various types of researches comprising both qualitative and quantitative research that helps management in accurately interpreting data and information related to consumers taste and preferences. You can also check for coursework writing help.

REFERENCES

  • Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization.Oxford University Press.
  • Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The influence of information-feed on decision-making by the project manager.International Journal of Project Management.30(6). pp.639-651.
  • Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The influence of information-feed on decision-making by the project manager. International Journal of Project Management. 30(6). pp.639-651.
  • Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective people project manager. International Journal of Project Management.29(8). pp.994-1002.
  • Keller, K. L., Parameswaran, M. G. and Jacob, I., 2011. Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
  • Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual framework for project governance.International Journal of Project Management. 32(8). pp.1382-1394.
  • Trevino, L. K. and Nelson, K. A., 2016. Managing business ethics: Straight talk about how to do it right. John Wiley & Sons.
  • Yuan, W., Bao, Y. and Verbeke, A., 2011. Integrating CSR initiatives in business: An organizing framework. Journal of Business Ethics. 101(1). pp.75-92.
  • Zhao, M., 2012. CSR-based political legitimacy strategy: Managing the state by doing good in China and Russia. Journal of Business Ethics. 111(4). pp.439-460.
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