Promotional Strategy of Dacia

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Level: High school
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Promotional Strategy

Automobile Dacia is a Romanian car manufacturing company that was founded in the year of 1966 with its original name Uzina de Autoturisme Pitesti or UAP. This is Romania’s top company by revenue and has been a subsidiary of French car manufacturer “Renault”. In the year 1999, Dacia was bought by Renault group with a clear aim is to making a hub of automobile development in Romania. Dacia is an exemplary model of innovations, technology and uniqueness all wrapped together to serve the needs of customers in an effective manner.

Promotional Strategy

Dacia’s sales strategy is majorly relying on boosting promotional efforts through which they can provide appropriate information to target customers. Therefore, they implement several promotional strategies with the aim is to target customer needs where price is the first priority.
Major objective of Dacia is to make people more aware of their products instead of being familiar just by their brand name. In order to promote the automobile Dacia in an effective manner, the firm would make use of traditional as well as modern marketing channels. In relation to traditional channel of promotion, Dacia make use of paper media, broadcast media such as radio, television and so on.

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