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Market segments and decision making of Telstra

University: Australian National University

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages: 4 / Words 967
  • Paper Type: Case Study
  • Course Code:
  • Downloads: 605
Question :

Telstra is dealing in telecommunication and networking with the motive to help other business organisation to grow and develop. The market segment of Telstra has helped it in expanding its business in different parts across the globe. Its disruptive decision making method has helped almost all the business organisation.

  • Brief description about Telstra and its working?
  • Explain the marketing segment of Telstra?
  • Evaluate on the decision making of Telstra?
Answer :
Organization Selected : Telstra Corp. ltd

Telstra Corp. ltd is dealing in telecommunication and information services. The company is operating in Australia and other countries worldwide with the motive to develop big network area across the globe. The company is offering fixed and mobile network infrastructure, broadband, cables, internet services, etc. The company was established in year 1901 and with its great strategies it has able to make its brand name in the market.

Market segment of Telstra

Market segment is used by the different companies to manage the competitive market style and it needed to be customer centre. Telstra use the market-segments to keep the customer attractive, growing the market areas and delivering the services in the best way. In order to complete the market-segments they use the STP analysis which is the acronym of Segmentation, target market and position. Market segmentation is determine to generate the opportunities by making the groups of the customers in different ways on geographic, demographic, physiography and behavioural factors. Company use those market which are interested in the telstra corporation. They use the different customers segment as consumer, small business, enterprises, network industry and many other market industry. Telstra try to make the new market area in Australia by selling different contract to small and medium enterprises. Another one are the target marketing means whom the company wants to achieve their attractive nature. This part is started from the undifferentiated part then differentiated market after that concentrated and micro marketing is used by the telstra. Their main target market the small and medium sector business which are use the telecommunication and information services. Also the high speed of the affordable cost and advance infrastructure as the tool of the positioning brand. Last segment is market positioning work and occupy the clear, distinctive and desirable place for the company which are related to the competing market of the target markets. With the help of this the companies can play a significant role in STP market.

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Decision making of Telstra

Digital transformation has lead to significant changes in the working structure of almost every business organisation working around the globe. In context of Telstra they are using disruptive decision making strategy in performing its operations in effective and efficient manner. The digital transformation is dependent on the four core business factors which are people, processes, technology understanding and partnership. With the use of digital technology business organisation would able to manage the various factors in most effective manner. Furthermore with the help of digital transformation business organisations would able to make strong connection with their customers and also disrupt themselves with the motive to create business value.

Marketing Dissertation Topics

Telstra has launched this disruptive decision making with the motive to help the business organisations to grow. This is one of the effective strategy introduced by Telstra in market which help them in enhancing their brand value in market. According to Telstra, with the use of this decision making strategy the leaders working in organisation would be able to analysis the situation of business in market place and able to take right decisions. The leaders would be able to face challenging business situation and according take corrective decisions regarding digital transformation in order to deliver the result that will help in the growth and development of the business. According to the results of research conducted by Telstra it has been identified that organisation would able to successfully transform their business with the help of digital mediums , able to identify the areas which need improvement and able to accomplish desire goals and objectives. This disruptive decision making strategy is beneficial for private as well as government leaders as they would able to come to know many different aspects which they can use in order to make their work easy and able to help organisation in developing and growing. In order to see the effectiveness Telstra has conducted study on appropriately 3810 organisation in 14 different market across globe in order to find out are business organisation able to handle digital transformation and are able to improve their performance in market place. It has helped many business organisation to discover the market and also to analyse the trends and changes taking place in industry. As they would able to identify the things quickly and able to make changes in the effective and efficient manner. Market segmentation helps organisation in understanding it's consumers and needs and wants of their consumers as providing the product according to the needs and wants of the consumers helps in gaining the market share and generating the higher level of profits for the organisation. Telstra managers makes sure that they should know their target consumers and plan their products according to the needs of the consumer and focuses on formulating and implementing the strategies which can helps in engaging with the target audience. Market segmentation also helps Telstra in expanding their business as their services can be used by the people of other countries and in order to spread their business market segmentation helps them in knowing their target consumers and helps in implementing the effective strategy to target them. Telstra managers also focuses on taking the decision after analysing the market trends and scenario and also focuses on the smooth working of the organisation by effective decision making. Effective decision making in every organisation helps in the effective and efficient utilisation of resources and also it helps in creating the opportunities for the organisation to expand. Manager of Telstra makes sure that effective decision making helps them in achieving the goals and objectives for the organisation.

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