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Marketing Material & Business Promotion

Market materials can be defining as printed stuffs which are used by the business managers for promoting their services and products. Private coach hire which is a bus company in UK has been chosen for this study. The company offers a wide range of minibus and coach hire options and help consumers with affordable packages of travel. In this study, some common challenges and barriers for effective communication will be identified. Furthermore, different strategies for overcoming communication barriers will be discussing. At last, awareness of cultural influences on communication and negotiation will be address.

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