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Type: Tourism Downloads:1093 Pages: 0 Words: 2400

Marketing in Hospitality

Marketing is an essential tool so as to ensure success of any service industry including hotels. It is very important for managers to conduct market research and analyze it to develop a tactical marketing strategy for organization. The basic function of hospitality marketing is to understand the needs of consumers, knowing the segments of market and developing the best marketing tool to increase the market share by reaching more and more customers.

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