Marketing is an essential tool so as to ensure success of any service industry including hotels. It is very important for managers to conduct market research and analyze it to develop a tactical marketing strategy for organization. The basic function of hospitality marketing is to understand the needs of consumers, knowing the segments of market and developing the best marketing tool to increase the market share by reaching more and more customers.
Tourism is one of the most fastest growing industry as they also contribute the highest in the economy of any country. There is an increase in the scope of tourism sector due to various factors that may include in it are the changes the lifestyle, highest in the young population, high...ReadMore
Heritage and cultural tourism is prime focus area of tourism companies where they are responsible for the major part to generate a huge amount of revenue. The tourism industries provides so many activities to satisfy the desires of visitors. Further it also improves the knowledge of...ReadMore
Travel and tourism industry industry is considered to be rapidly growing in the present and past era. Growing demand in this industry has contributed to social and economic development of the country (Bhatia, 2012). Tourism industry basically combines tour and travel components to...ReadMore