Travel and tourism industry plays a valuable role in the growth of an economy due to which such industry get enough support from the government and private tourism companies with a hope of getting huge income. United Kingdom has attained maximum number of travel and tourism companies which is engaged in development of tourist destinations and attract visitors through out the world. Along with the profit, travel and tourist companies are also liable to act for their welfare of the societies through creating lots of employment opportunities to the local individuals of UK. Such business can be influenced by several factors which includes political instability, interest of visitors, climatic conditions, lack of security etc. The present assignment report is based on Whitspread Plc which deals in providing their diversified business activities related related with travel and tourism in UK. The project explaining the different issues and challenges that drive travel and tourism business to adopt changes. There are various aspects as well which are also discussed under this report with the context of Whitspread Plc (Cohen and Cohen, , 2015).
1.1: Evaluation of the issues which drives changes in travel and tourism sector
Whitspread Plc is one of the successful tourism company which has operated different business activities in United Kingdom. They mainly focuses on UK inbound, domestic and outbound tourism market in order to attract visitors across worldwide. It will increases their profit thus contribute maximum to the economy of UK. But due to some issues and challenges, the growth of such industry may get affected thus compulsorily required for such tourism companies to identify such issues and resolve them as quickly as possible. Such issues are discussed under the below:
Lack of proper infrastructure: Such issues should affected the experience of visitors due to which they may show less willingness to visit at such destination having inadequate infrastructure once again. Therefore, it is important for private tourism companies and government to focus on implementing an effective infrastructure so as to maximise the interest and satisfaction level of tourists. Such infrastructure includes transportations mode like developing roads, electricity, water supply and telecom. Providing such facilities will easily attract lots of customers thus need to spend money on adopting such infrastructure (Hall and Page, 2014).
Service level: Every tourists expect from the travel and tourism companies to provide better services and facilities in return of their money paid to them. As having different cultures and backgrounds, the tourist may find difficulties in interacting with local people which may affected their travelling experience. Therefore, it must required for travel and tourism companies to provide them various services such as immigration staff, taxi operators, hotels, tourist guides and many more which increases their interest in travelling at different destination places.