Order Assignments Now Get Upto 50% Off “Let’s fight, Help and Win” UPTO 50% OFF due to COVID-19 break down Order Now

International Marketing Tactics


International marketing refers to implication of marketing principles in multiple  countries. This term basically attracts organisation towards high profit opportunities which is available at international market (Baker and Magnini, 2016). This project is based on Juul Labs, which was founded in July, 2017 by Kevin burns. This company is offering electronic cigarette which is produced with nicotine salts as its key ingredients. Present report includes discussion on different model which are used for enhancing knowledge on international marketing environment. Further it discusses about challenges and opportunities which are available for organisations at international market place.  


Micro environment analysis

International marketing is also named as global marketing as it includes marketing activities which are applied in international market according to the preferable needs and demand  of its localite customers. In relation to Juul Labs, its CEO  is planning to expand its business at international level. For this, main concern of CEO is to understand actual trading difference between USA and other countries (Cavusgil and et. al., 2014). In this regard marketing consultant of the company have conducted an analysis on micro environment in order to understand opportunity as well as threat that might occur at that time. For example: if the Juul Labs is expanding business in Indonesia, then elements of micro environment are described as below:

Customers: In this factor, it is required by Juul Labs to create customer for their product in international market by enhancing knowledge of its citizen about the products. Therefore, Juul Labs, can adopt social media as it is considered as an advertisement tool in order to aware customer about its products that is e-cigarette. This marketing tactic will create curiosity among customer about product and as a result, it will influence sales of the product too. As per the given example, the company is expanding its business for e cigarette in Indonesia, whose population rate is approximately 260million which is considered as an opportunity for the Juuls Labs. This reflects more chances of customers in this selected country.  

Competitors: Business organisations have to take care of its competitor who offers similar kind of product in the same market. In relation to Juuls Labs, the company is required to initially analyse its competitors in international market. This will help the company in understanding existing scenario of  products in expanding country which are faced by the organisation. Along with this, it can be said that by having extensive knowledge of competitor  organisation can make suitable plan for themselves while entering into the market (Baack,  Harris and Baack, 2013). Knowledge of competitor also helps organisation in upgrading their products in order to make it better than the customers. 

Marketing intermediaries: This factor emphasis on analysing those business houses who works as a mediator while distributing products of the company in customers. In relation to Juuls Labs, it is important for this company to identify retailers, agents, financial institution and distribution agencies who will help them in reaching to the customers. It is important for organisation to identify cost effective method like …, to reach customer in a better manner that generates high profit margin for organisation. 



Business organisations analysis international market so that they can identify number of opportunities which will help them to sustain longer in new market. In relation to expansion of  Juuls in Indonesia, it has been analysed that Indonesia is one among those countries who has highest smoking rates in the world. This reflects that citizen of this country are highly addicted to cigarettes. Along with this, it has been observed that cigarettes are very common mode of addiction among youngsters and  adults in Indonesia and there is no penalty on organisation while selling cigarettes to minors (Exclusive: Juul sounds out Indonesia for expansion, other Asian countries in its sights, 2018). This reflects as the most favourable opportunity for Juuls as they can easily expand their business in Indonesia with e-cigarette. Apart from this, there are some other benefits for Juuls while expanding its business in international market. These opportunities are described

Download Full Sample
Cite This Work To export references to this sample, select the desired referencing style below:
Global Assignment Help. (2020). Tips For International Marketing Tactics. Retrieved from: https://www.globalassignmenthelp.com/samples/marketing/international-marketing-tactics
Copy to Clipboard
" Tips For International Marketing Tactics" Global Assignment Help,(2020), https://www.globalassignmenthelp.com/samples/marketing/international-marketing-tactics
Copy to Clipboard
Global Assignment Help (2020) Tips For International Marketing Tactics [Online]. Retrieved from: https://www.globalassignmenthelp.com/samples/marketing/international-marketing-tactics
Copy to Clipboard
Global Assignment Help. ' Tips For International Marketing Tactics' (Global Assignment Help, 2020)https://www.globalassignmenthelp.com/samples/marketing/international-marketing-tactics
Copy to Clipboard
Global Assignment Help. Tips For International Marketing Tactics [Internet]. Global Assignment Help.(2020), Retrieved from: https://www.globalassignmenthelp.com/samples/marketing/international-marketing-tactics
Copy to Clipboard
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing samples on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price

Delivered on-time or your money back

100+ Qualified Writers

For Best Marketing Assignment Help

View All Writers
FREE Tools

To Make Your Work Original

  • Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
Free Inquiry