Get Your Assignment Done at the Most Affordable Prices

Case Study On Sony Marketing for Brand Sample

  • 18942+ Views
  • 18792+ Total Downloads
  • 18717 Orders Delivered

Marketing & Innovation for Brand Establishment in Sony

2 Pages 570 Words 18792 Downloads

Marketing & Innovation For Brand Establishment Growth

This research proposal s based on the evaluation of importance of two different concepts such as marketing and innovation in brand establishment growth and sustainability. In this, researcher will also use an astonishing case study of SONY in India. Research on importance of marketing and innovation will have tendency to explore the role of both of these terms in the sustainability of brand name and its long term growth. In order to develop a sustainable future for a brand, it is integral for the business organizations to implement innovations in the products (Mooi & Frambach, 2011).

Marketing is also essential to create awareness about the products offered by the company among consumers. This influences the brand name and reputation in positive manner (Mariadoss, Tansuhaj & Mouri, 2011).

In this study, researcher will mainly conduct a semi structured interview with 10 marketing executives of Sony in India. This semi structure interview will be organized at the executives place (Kumar, 2010). Apart from this, a survey through questionnaire process will also be organized and a sample size of 50 participants will be taken by researcher for survey. These participants will be between the age group of 18 to 35 years. The selection of sample size will base on non-probabilistic method. Both the interview and survey will bases on 2 main themes, importance of innovation for brand sustainability and role of marketing in growth of brand.

In addition, various books, journals articles, new papers articles, company reports, magazines, etc. will be evaluated by the researcher to collected secondary data. Case study of SONY in India will also be used as a real example. With the assistance of both of these data collection methods, it will be easy for the researcher to achieve the aim of this study.
In order to examine these data and information, researcher will use a thematic framework analysis.

This research will be significant for the business organizations to strengthen the brand image by putting innovation for the long term sustainability. Furthermore, this study will have scope for readers also to understand that how marketing activities influences their perception to buy a particular product and how innovations change their demands and requirements (O'Cass & Ngo, 2011). This research study approaches role and importance through an analysis of company activities and operations as well as an assessment of different primary material that will be collected through the executives and consumers.

By integrating the two different methods of historical data analysis and interview this research will provide update information about the importance of marketing and innovation in brand establishment growth and sustainability.

References

  1. Kumar, R. 2010. Research Methodology: A Step-by-Step Guide for Beginners. 3rd ed. UK: SAGE Publications Ltd.
  2. Mariadoss, B.J., Tansuhaj, P.S. & Mouri, N. 2011. Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management. Industrial Marketing Management, 40: 1305–1318.
  3. Mooi, E.A. & Frambach, R.T. 2011. Encouraging innovation in business relationships—A research note. Journal of Business Research, 30: 30-36.
  4. O'Cass, A. & Ngo, L.V. 2011. Winning through innovation and marketing: Lessons from Australia and Vietnam. Industrial Marketing Management, 40: 1319–1329.
DOWNLOAD FULL SAMPLE
  • fill captcha
Global Assignment Help is one of the leading writing service providers in the U.K. Unlike our peers, who only offer assignment help, we provide writing assistance to students on other academic papers also, such as essays, dissertation, case studies, coursework, & many other and that too at an affordable price. We are considered as the most reliable and trustworthy platform to seek writing help because we have a team of more than 4000+ professional academic writers who never fails to fulfill the requirements of the students.
Most Downloaded Sample of Marketing
  • Marketing Design and Innovation

    Introduction Marketing is considered as one of the most critical aspects for the success of every organization. In support of this, it can be stated that marketing is a significant activity which is conducted by the management in order to have a direct positive impact on the organization and its...ReadMore

    15 Pages 3816 Words 1326 Downloads
  • Sales Development

    Introduction Sales development is linked with the ways employed by organization in order to enhance its sales volume in the market. Further, in the modern era companies operate in high competitive market and due to this reason it has become little bit difficult to survive in the market for longer...ReadMore

    20 Pages 4961 Words 2244 Downloads
  • Marketing Plan for Superdrugs

    Executive Summary The expanding force of competition in global markets is a test confronting organizations at all phases of involvement in global markets. As emerging markets open up, and turn out to be more incorporated, the rate at which change occurs in the market is spontaneous, technology...ReadMore

    13 Pages 3374 Words 5287 Downloads
  • Market Retailing

    Introduction In the context of the modern world, the economy of the UK relies largely on the grocery and the food market retail. £339 was the recorded value of the retail sales of the UK in 2015. With more than about 2.8 million employed in the UK market retails, the food retail continues to...ReadMore

    12 Pages 3060 Words 4913 Downloads
  • Amazon Case Study

    Introduction Electronic commerce considers as online transactions of goods and services of any business organization. It includes activities of exchanging products through electronic medium as social networking sites and promotes services in attractive ways. The present report is based on case...ReadMore

    11 Pages 2705 Words 8534 Downloads
    Tag :
8,00,000+ SATISFIED STUDENTS

4.9/5 Ratings

Exclusive Features
  • Plagiarism-free Work
  • Highly Competitive Prices
  • 100% Money-back Guarantee
  • Time-bound Delivery
  • 24*7 Customer Support Service
  • Amazing Discounts & Freebies
Our Marketing Experts
  • Erich Thacker

    Erich Thacker My expertise knowledge in the Hospitality Manageme Hire Me

  • Rossana Maxwell

    Rossana Maxwell The students opting for major in Marketing usually Hire Me

  • Ronald Daniel

    Ronald Daniel I aim at providing the best academic writing servi Hire Me

Back To Top
Can We Assist? +44 203 3555 345 +44 7999 903324 help@globalassignmenthelp.com
Contact Us
X
This website uses cookies to ensure you get the best experience on our website More info Got it!
Free Inquiry