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Type: Management Downloads:109 Pages: 1 Words: 4000


In an organisation, it has been determine for managing the effects of new business procedures, changes in organisational structure structure and cultural changes within an organisation. It will assist in managing and organising the common change which occurs within an enterprise. This will create and make their effective structure or construction which directly affect on company success and growth. The managing organisational change is that process which help in planning and implementing change in firm for minimising the employees resistance and cost of company while reducing the effectiveness of changing efforts (Al-Haddad and Kotnour, 2015). The report is based on Fit life which is chain of health and fitness clubs in Australia for determining the strategic change requirements and opportunities for executing the change management strategies. In this project, they identifying strategic change needs with analysing organisational objectives and goals. Along with this, understand the change management plan and developing communication plan in better manner.

Task 1

1.1 Identify strategic change needs through an analysis of organisational objectives

The major goals and objectives of Fit Life is that they mainly focus on developing and making strategy for premium pricing and differentiating their main goods and also introduce the innovation in fitness and lifestyle to grow and maintain the relation with employees and enter in the new market with the assistance of retail business and building physic-gym culture. For achieving such type of goals and other financial or marketing objectives strategic change needs are required by organisation areas that are as follows:

  • Developing and formulating strategic plan of business in line along with marketing planning of the firm.
  • Training and development of implementing management of the firm for gaining expertise in changing administration (Armstrong, 2018).
  • Developing and maintaining the direct distribution channel for global market of the company.
  • Make improvement in compliance procedures by framework more and appropriate policies and strategies which are related to HR, WHS quality, etc.

Provide limit the incentive schemes and emphasise on service quality along with sales.

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