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Unit 7 Research Project Level 4 CBC College


Overview of the Research

Digital tools and technologies has a vast powerfulness on the development and growth of an organisation at market place. In this modern and agonistically business era organisations are interested in utilizing digital tools and applications at working environment in order to enhancing the performance and productivity of firm at market place. Technologies provide various benefits to the firm through through providing them various ways to carry out its operations in appropriate manner. Mostly organisations are concern on implementing digital technologies in respect to producing more innovative and featured products at market area which helps in fulfilling the desires of people at market place. Virgin Group is the chosen company for this particular project, it is a famous Multinational Conglomerate Company which deals in variety of products and services. In the modern era large number of people are engaged in digitalised activities as people pass a huge amount of time on integer equipments. Digital tools are helpful in devising humans life more effortless and comfortable so people are widely concern on applying digital tools and technologies in their life Spain.

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Background of the Project 

In the present modernized world the real motivation behind every little and additionally extensive business ventures is to achieving high development and accomplishment through fulfilling the necessities and needs of individuals at commercial centre. Virgin Group Ltd. Is a British Multinational Corporation Venture Capital Conglomerate. The company was founded by the entrepreneurs Sir Richasrd Branson and Nik Powell in the year of 1970. the organisation having a prominent amount of employees and workers who are contributing they significant efforts in growth and development of firm. In this developing era it is necessary for each business organisation is to attaining high growth through implementing digital tools and technologies in respect to attaining competitive edge at market place. Digital tools and technologies provide an appropriate direction to the firm or its operations to attain significant growth which create value in reaching at effective and competitive position.

As a multinational company Virgin Group Ltd. Is focused on implementing new and innovative technologies in order to reaching at their targeted goals and objectives.

Research Aim:

This can be considered as the most fundamental piece of research venture which gives a satisfactory bearing to the scientist to execute the elements of research in a viable and effective way. It is an arranged and foreordained proclamation which depict the general reason and vision of the examination and furthermore give a heading to coming to at conclusive outcome and result. The essential aim of this particular research is “To analyse the impact of digital technology on developing organisational performance and activity”. A Case study on Virgin Group.

Research Objectives:

This is also an another effective portion of research project which is based on the aim of the research. This is portrayed as results that are looked for by specialist toward the finish of examination program keeping in mind the end purpose to conclude that what student needs to accomplish toward the finish of this exploration. These examination goals are accessible as little and reasonable arrangement which are nearly relate with issue of case. The major subjective of this research are described as below:

  • To identify the necessities of implementing digital technologies on business activities of Virgin Group.
  • To determine the benefits of digital technologies on developing new products and services at market place.
  • To ascertain different measures which are adopted by Virgin Group in respect to expand their business operations at large scale.
  • To evaluate the impact of applying technologies on maximising the profitability and sales of firm at market place.
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