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H/508/0489 Travel Agency Unit 5 Level 5


Airline industry is define as one of a major sector which used to enable individual to move from one place to another (Aguiar-Quintana , Moreno-Gil and Picazo-Peral ,2016). Travel agencies support in providing services to target user base so that touring of vast clients become possible. This project is based on travel agencies, airlines and tour operations by taking example of Jet2. com whom are award winning airlines which flies to holiday destinations in Mediterranean, the Canary Islands and European leisure cities. In this project various factors will used to discuss that can influence a passenger decision. Although, business managers required to understand such factors properly to attract future passenger. Along with this, it will also used to understand the PESTEL for analysing external abilities of a company. Although. Retail travel environment required to understand properly with the role of travel agent.

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1. Factors that influence passenger decision and utilisation of these factors to attract future passengers

Travel decisions are based on various kinds of aspects like business tourism, leisure tourism etc. All these need to understand by travel providers properly so that they could greet each and every individual properly. Thus, there are certain number of factors get underpin whom need to understand by tour operators so that future related consideration could be maintain and manage. Jet2. Com are one of a major travel service airline providers whom provide better services to all their clients (de Carlos , Araújo and Fraiz ,2016). During the first year, 360,000 passengers travel happily and in the October 2010, the crossed the number of 20 million.

Certain factors which used to influence passenger decisions of travel of Jet2. Com define as appeal which signify as amenities of airlines. If such are not attractive in nature then it will used to impacted decision making process. Thus, Jet 2.Com required to understand such factors and elements in better manner so that they could attract the future passengers of a company. Thus, a basic determination of all those considerations are signify as follow:

Appeal: One of a thing which used to impact the decision making of travel guest are appeal which related with amenities. It is really important to made the environment attractive in nature which used to satisfied each and every individual properly. Jet 2.Com are one of a major travelling service providers whom used to provide airlines facilities from Mediterranean, the Canary Islands and European leisure cities. Thus, they need to maintain and manage their interior in such frame which used to attract future passengers. Like they could take a step and example from some major aspects like Palace on Wheels, Jaipur train which provide a proper royal sense to their users. Such interior design will used to attract more passengers whose reflection could be determine in the form of satisfaction.

Convenience: Future passengers always used to determine their convenience first and then used to adopt such services. Thus, if flights are not available on time then it will going to impacted the overall satisfaction of a guest or a client. Thus, management of Jet 2. com need to understand this factor where they have to provide seats properly to each and every client as well as provide each and every facility to all kind of guest. Such convenience of services will attract more and more number of passengers which facilitate them in deriving better and appropriate outcome. Thus, Jet 2.com need to made their facilities more convenient like they could provide a bus facility from arrival place to the flight where it used to land.

Price: An essential aspect which used to attract more and more number of customers is price of product and services. Although, all kind of packages price need to be appropriate and suitable in nature so that it used to attract more and more users. Jet 2.com need to determine each and every group of users properly in future aspect like some wants business trip, some wants leisure trip and then used to craft prices for such packages (Georgescu ,2016). This will enable them to attract more and more future individuals for the packages. Henceforth, if they not going to understand such customers demands properly then it will used to made negative influence which define lower profitability of a firm.

All these factors need to better understand by managers of Jet 2.com in near future course. These aspects will lead to influence the working of management badly and once they could underpin properly then such will work as a beneficial consideration. Like, Jet 2.com have to determine the price of their packages by targeting each group individual properly. This will made them understand to get competitive edge and made them different from others.

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