As a Junior management in Marriott International there is a requirement to oversee hospitality project all over the world. The report will be formed as an evidence to the learning and understanding obtained.
- Understanding of the role of hospitality industry in travel and tourism sector.
- Determining the impact of integration of within the hospitality industry.
- Planning development of Marriott International.
INTRODUCTION
Travel and tourism industry has very fast growing sector at United Kingdom. Hospitality industry has interrelated with tour sector so that organisation those are run their business activities in hospitality sector get advantages of developing industry. Government of UK has develop regulations in order to promote this sector in world wide through this firm are get several benefits to enhance performance as well as productivity in long run. In this report select Marriott international hotel which are operate their business at global level around 127 nations. They have approx 1.2 million room and additional 195000 room in developing pipeline. Marriott international hotel was ranked 33 in Fortune's 100 best organisation. Here are working 177000 in the year 2017 (Barros, Butler and Correia, 2010). Owner of this whole group is a Marriott family which are consist 25% share of total equity. In this report covers interrelationship between tourism and hospitality. It also includes integration to hospitality sector and its impact on business. Given assignment has covers rational selected project and new enterprise development plan in hospitality industry.
TASK 1
1.1 Interrelationship between travelling and hospitality business
Interrelationship among tourism and hospitality enterprise
Name- AZBY
Date- 25 May, 2018
Tourism sector can be define as travel through an individual for recreational, leisure purpose in a particular time. Management of tourism sector has develop tour plan in which it includes visiting places, time, transportation mode, accommodation facilities, foods and many others. In United Kingdom large number of visitor has came to visit UK cities, thus boost their economy growth positively in long run. So that, government has make rule and regulations in order to provide safety as well as security to tourists (Guttentag, 2015). Through this, they are able to attract large number of individual toward nation and get more revenue in order to gain high profitability. But at that time, travelling sector has continuously grow due to increment in number of visitors. Its contribution in GDP of the nation economy is 33% of total part.
Role of Hospitality sector in Tourism
Hospitality industry has played vital role in tourism sector. Marriott hotel is providing several kind of services to their related to hospitality like accommodation facilities, foods, entertainment services, room services, transportation and many others. Through this activities, firm are able to attracting large number of individuals toward their services and get long run sustainability into market place. Marketing manager of firm has conducting market research in order to identify buyers demand, attitude, perception, behaviour, motivation factors etc. accordingly develop hospitality services quality (Heung, Kucukusta and Song, 2010). Thus help to provide facilities according to their requirement and get high customer's satisfaction resulted increase brand value into market place. When individual has came for holidays, business tour or any other purpose in new location then firstly they find out visiting places and then accordingly select accommodate facilities as well as transportation services. Hospitality has associated with accommodation, foods, conveyance. So that, when people visit then hospitality services required if one action can not completed then another automatic cancel.
Scope and scale of hospitality sector
Given employment opportunities: By development of hospitality sector, more and more hotels, restaurants, visiting placing, transportation agencies etc. are open thus increase employment opportunities for local people. Through this, individual income are rising and their living standards.
Enhancing tourists: Firms those provide hospitality services to their customers has focus on their quality of services so that people are visit again their enterprise. Through this, they are boost tourism sector positively.
Interrelationship among tourism and hospitality enterprise
Name- AZBY
Date- 25 May, 2018
Tourism sector can be define as travel through an individual for recreational, leisure purpose in a particular time. Management of tourism sector has develop tour plan in which it includes visiting places, time, transportation mode, accommodation facilities, foods and many others. In United Kingdom large number of visitor has came to visit UK cities, thus boost their economy growth positively in long run. So that, government has make rule and regulations in order to provide safety as well as security to tourists (Guttentag, 2015). Through this, they are able to attract large number of individual toward nation and get more revenue in order to gain high profitability. But at that time, travelling sector has continuously grow due to increment in number of visitors. Its contribution in GDP of the nation economy is 33% of total part.
Role of Hospitality sector in Tourism
Hospitality industry has played vital role in tourism sector. Marriott hotel is providing several kind of services to their related to hospitality like accommodation facilities, foods, entertainment services, room services, transportation and many others. Through this activities, firm are able to attracting large number of individuals toward their services and get long run sustainability into market place. Marketing manager of firm has conducting market research in order to identify buyers demand, attitude, perception, behaviour, motivation factors etc. accordingly develop hospitality services quality (Heung, Kucukusta and Song, 2010). Thus help to provide facilities according to their requirement and get high customer's satisfaction resulted increase brand value into market place. When individual has came for holidays, business tour or any other purpose in new location then firstly they find out visiting places and then accordingly select accommodate facilities as well as transportation services. Hospitality has associated with accommodation, foods, conveyance. So that, when people visit then hospitality services required if one action can not completed then another automatic cancel.
Scope and scale of hospitality sector
Given employment opportunities: By development of hospitality sector, more and more hotels, restaurants, visiting placing, transportation agencies etc. are open thus increase employment opportunities for local people. Through this, individual income are rising and their living standards.
Enhancing tourists: Firms those provide hospitality services to their customers has focus on their quality of services so that people are visit again their enterprise. Through this, they are boost tourism sector positively.
Medical tourists: In present environment, medical treatments has very expensive in developed nation so that each one person can not able to pay high money. So that, they are finding out state where medical facilities should be cheap as compare to their nation and go that country mostly developing nation like India as came under this categorises (Hudson and Thal, 2013).
Interrelationship among both sector
Both sector are interrelated to each others through this they are able to achieve firm goals and objectives in limited period of time effectively. Some relationship of both are detail as follows:
Communication: Tour operator has find out potential customers and provide them full information related to tour packages. They are provide all data to hotel and other services provider for advance booking. Through this activities, enterprise are able to know how many visitor are came, what is a reason, how many days and many others.
Travel and holiday package: When tour operating organisation has make holiday package then they are making a list of services as well as associated firm those provide that services effectively. All these information has communicated to clients so that they take decision effectively.
TASK 2
2.1 Implications of integration to hospitality industry
Integration can be define as two organisation work together in order to achieve common goals and aim in given time frame appropriately in which both are has their own separate identity. Through this, firm are capable to get economic of scale and offer low cost services with out compromise quality. Thus help to achieve higher customer's satisfaction as well as long run sustainability (Jaafar and et. al., 2011). That help to reduce waste and reserve resources effectively in long period of time because integration among tour and hospitality industry has get benefits of core competences and compete their competitors effectively. There are two kind of integration has work vertical as well as horizontal, both are explain as follows:
Vertical integration: It is a procedure of preparation among supply chain management of both firm has work together and another department has separately work. Through this activities, both enterprise has take advantage of merger and server their services to large number of individual effectively thus help to achieve goals and objectives in appropriately. Management of both organisation has separately work and can not interfere into each other activities. It also called later, forward integration.
For example, Marriott international hotel has make contract of merger with Marston's plcs. Both are serving accommodation facilities to their clients and after merger the quality of services may increase due to increment of available resources as well as techniques (Law and et.al., 2015). They are also offer food facilities to their consumers to buyer those are using their accommodation services.
Horizontal integration: Two companies are completing merger into each other and work into market place with one brand. Through this, they are create monopoly situation at market place resulted other organisation has decrease their market share as well as profitability. It is a very help full integration strategies when organisation want to run their business activities with on brand name thus help to expending their market location, segmentation, targeting, positioning and many others. Marriott has entire this contract and able to expend their business work into 100 + nation. Management of the company merger all resources and produce economic prices as compare to their competitors thus help to attract large number of consumers toward organisation product, service and get higher customer's satisfaction. That build positive brand image into market with luxury brand value (Medlik, S., 2012). Enterprise has used this strategies in order to increase their clients portfolio as well as reachability in niche location, by this they are able to achieve sustainability for long time period.
For example, Marriott international hotel as well as Marston's both are offering same type services to individual but after horizontal integration agreement, Marriott has provide their services to Marston's clients. So that, get high consumers toward their goods and services resulted build strong brand appeal automatic large number of buyer has attract toward their commodities and facilities. Through this, management has identify new consumers segment for expending their business activities into another location effectively.
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