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Tour Operations Management: Thomas Cook

University: Icon College of Technology and Management

  • Unit No: 14
  • Level: Undergraduate/College
  • Pages: 3 / Words 695
  • Paper Type: Assignment
  • Course Code: L/508/2737
  • Downloads: 704
Question :

The scenario of this report discusses responsibility of tour development manager in order to construct attractive holiday packages including costing and appropriate pricing. In this regard, it is required for him/her to make appropriate arrangement for their effective offerings.

  • Develop an understanding over tour operators sector in the context of tourism industry.
  • Identify different stages which are involved in developing holidays.
  • Determine different methods of distribution that can be used to sell holidays by Thomas Cook.
  • Evaluate tactical and strategical decision making of Thomas cook while working as a tour operator.
Answer :
Organization Selected : Thomas Cook

Evaluation of planning decisions takes for brochure

Brochure is considered as an promotional tool that is used by a company so as to give information about the desired trips along with their schemes and offers. Therefore, for influencing a large number of travellers they are publishing brochure on a regular basis. Through this, travellers can know about the latest schemes that company is offering (Khairat and Maher, 2017). Along with this, procedure of availing these facilities are also included in this. Thomas Cook has incorporated this as it is less time consuming and the cost is relatively low.

Tour of Sri Lanka of 6 nights and 5 days has been designed in order to provide relaxation from the busy schedule of their work. Therefore, a proper planning is done so as to make the entire process complete in efficient timely manner. There are different planning steps and decisions that are to considered while creating a brochure and these are mentioned below:

Identification of key issues: This is the first step that are to be followed in priority. This assist them in identifying the problems that are need to be eliminated so as to a proper and fascinating brochure can be made. Therefore, it help them in preparing a influencing brochure that can attract more and more customers towards them (Lenahan, 2011).

Format: Under this, company tries to make a eye catchy format that can pull attention of maximum number of people. Therefore, company must give relevant information about the trip so as to give entire knowledge about a particular destination. For making that more effective Thomas Cook is using interesting pictures of the destinations for making the brochure more interesting and attractive at the same time.

Budget consideration: Every company has its own budget according to the capacity of the company. Therefore, developing a brochure depends upon the funds a company have. As Thomas Cook is a big tour operator before making a plan they are determining the customers database in order to produce a effective brochure.

Target market: This is determined as the primary segment under which company focuses on its own data base. If the tour operator will not being able to deliver or fulfil the requirement of the brochure than it may be distributed at big levels (Luis, Dolinskaya and Smilowitz, 2012) .

Time limit: This is the factor that must be considered so that all the items are delivered right on time. It will assist them in gaining the loyalty of customers for a longer period of time.

Therefore, to prepare a brochure it will take around two months as it can be made after evaluating all the factors.

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Assessment of suitability of alternative to a traditional brochure

In order to providing better services it is important that tour operator focus on the contemporary method of marketing. This will enable them in having proper information about the market areas therefore, through this a better planning can be done. In the market areas different contemporary alternatives are available for making a brochure under low budget as well. Some of the alternatives are mentioned below:

E-brochure: For traditional brochure, e-brochure is considered as an important alternative which can have an impact on the entire process (Martinez, Stapleton and Van Wassenhove, 2011). In order to accomplish it in a better manner a better communication must be carried out between operator and target segment. Thus, it is essential that an effective and attractive brochure is developed that can grab the attention of maximum number of people. Basically, brochure includes a brief detail about the entire holiday package. Thomas Cooks utilises different tools and techniques for developing a brochure which is cost and time effective.

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