In the travel and tourism industry it is crucial that they consider various aspects related to the services offered by tour operators. For this various task which are to be performed includes the following:
- Develop understanding of tour operators industry
- Identification of various stages for creating holiday
- Analysis of brochures and methods for selling holidays
- Demonstrate understanding strategic and tactical decision making for tour operators
According to the current scenario, with the change in course of time, the pattern of travel has changed. Earlier the travel was just done by royal families or in the form of pilgrimage travel but now every single people spent leisure time in some exotic places so that they can freshen up their minds (White, 2016). It can be seen that from last few decades scenario, travel and tourism has totally changed, they are actively taking part and playing some role in growing the revenues of the nation. Trailfinders is one of the famous company of United Kingdom that provides inbound or outbound services to its clients. They are organising a trip to Indonesia where travellers can enjoy their stay includes sunny beaches, historic places and many more. They make sure that all the customers enjoy their pleasant stay wherever they are going. In this report, all the recent trends are included that are necessary for upgrading the industry. Apart form this, timescale and stages that are required for making a holiday plan is mentioned in this assignment. Along with this, strategic decision and their comparison made by different tour operator is mentioned in this report.
1.1 Effects of current and recent trends for developing a tour operations industry
In the current scenario, travel and tourism is growing in a rapid speed and along with this its trends are also changing. This is helping different tour operators in providing services in an effective manner. Thus, it is contributing around 50 percent of the total economy of the country. Some of the recent trends are mentioned below in order to understand it in an effective manner:
Implementation of E-Commerce technology: With the increase in modern technology, promotion of travel companies have become easier. It is enabling them in attracting more and more people towards their organisation by giving information about the offers and schemes they will be providing at different places (Page, 2014). Therefore, clients can get knowledge through different mobile applications of travel or by online process.
Increase in spending habit: As economy of most of the country is increasing, henceforth, people are becoming more capable of earning a large amount because of which their capacity of spending more money is also enhancing. Along with this, tour operator has given job opportunities to maximum number of people because of which this sector is earning a large amount of revenues. Therefore, for this, various companies are optimising various resources that are available to them so that they can pull the attention of clients in large number.
Change in demographic pattern: This is considered as a recent trends and most of the travellers plan their trip as per their choices (Su, and et. al., 2014). Henceforth, tour operators and their respective companies are making packages according to the changing preferences of clients and demographic conditions. It includes environment, climatic conditions and many more.
Focus on customer's satisfaction: There are many forms of tourism; so firms that deal in travel and tourism sector must consider all the factors