Travel and tourism sector is the part of hospitality industry. Tourism is the concept and activity of touring of entertaining tourists and business operating tour. Thomas Cook is the tour operator in the UK. It is the world's best travel and tourism company which was started in 1841. In this report, it will explain the different issues of currently changes in travels and tourism sectors, analysis the different issues of using methods and resources. It will analyse and developing the strategies on how to businesses could respond to changes, analysis the impacts of issues and trends and discuss the consequences of businesses failing to respond to market changes on the tourism sectors (Baum, 2015).
1.1 Analysing issues of current driving changes
In the travel and tourism sector, there are various issues such as security, health, safety, terrorism and other. In the tourist destination, Costa Rica is the best travel destination and it is established of system national parks.
Security and Terrorism:
In the Costa Rica, they are providing different security services such as terrorism, health and safety security. There is no involvement of unofficial taxis, means that there is a particular taxis is hired, who is drop tourist safe and security on the Costa Rica. If the visitor are going on destination, so that they should asking the local guides who has full experienced for the place. In the destination there are different views such as sea, wildlife and birds watching. Therefore, in the destination, there is fear of terrorism. So that there is full of securities and guards on the destination (Boniface, Cooper and Cooper, 2016) .
Health and safety issues:
Thomas Cook is the company who has providing travels and tourism services, so that there is also providing health and safety security during the travels and tour. Therefore, the operators of Thomas Cook is to ensuring for visitor's health and safety. There are different adventures such as rafting, fishing, scuba diving, biking and other sports which involves high risk of safety. These are the issues facing by the travelled industries.
Travel Services Issues:
The tourism sectors are providing better quality services for their travellers. On the destination, they are also ensuring that they are increasing the services level for the visitors. Thomas Cook needs are ensuring that providing better services to the tourists, such as ticket services and proper guidance related to tour services. The company operators are ensuring that all the services level is high, such as rafting, biking and other sports. If the security level is high destination and tourism sectors, so that there is no fear of terrorism, health and safety for the tourist and visitors (Cucculelli and Goffi, 2016).
1.2 Analysing different issues relevant methods and resources
There are many issues such as tourist activities, attractions, visitor’s trends, social and cultures environment in Thomas Cook.
Social and Cultures Environment:
On the destination, the social and cultures environment issues are includes trends, activities, needs and wants. Visitor’s trends and activities are impact on the destination. There are different sports such as rafting, biking and scuba diving so that social and cultures environment impact on the destination. Because there are many visitors are coming in different cultures and cities so that operators of destination ensuring that they are providing better services to the visitors.
There are many visitors are coming on the Costa Rica and they are various activities such as rafting, biking, golf and other sports, so that there are doing different activities, the operators are ensuring that all the facilities are providing better and proper way to the visitors. They are providing health and safety services during the sports (Getz and Page, 2016 ).
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The destinationoperators are providing services for visitors attractions. They are ensuring that many more visitors are attracting for their destination. They are ensuring for safety standards level is high so that visitors are more attracting. In the swimming pool and waters sports, they are extra safety care in all the beaches on Costa Rica. Because there is high risk of water and swimming pools activities and sports. There are many visitors are enjoying and peaceful in the water sports. They are checking and guarding all the beachesVisitors activities: There are many visitors are coming on the Costa Rica and they are various activities such as rafting, biking, golf and other sports, so that there are doing different activities, the operators are ensuring that all the facilities are providing better and proper way to the visitors. They are providing health and safety services during the sports (Giaoutzi,2017).
The destination operators are providing services for visitor’s attractions. They are ensuring that many more visitors are attracting for their destination. They are ensuring for safety standards level is high so that visitors are more attracting. In the swimming pool and waters sports, they are extra safety care in all the beaches on Costa Rica. Because there is high risk of water and swimming pools activities and sports. There are many visitors are enjoying and peaceful in the water sports. They are checking and guarding all the beaches.
There are important of all the destination that all the visitors are proper profiling and they are having their ID's, so that it is easy to knowing them for any situations. Because some times, terrorists are coming on destination by their fact ID's, it is the problems for the all visitors. Therefore, operators, guards and security are all the ensuring that these types of peoples are not visits on destination (Horner and Swarbrooke, 2016).
2.1 Evaluate the changes influencing the current trends
There are many changes in tourism and travels services which are influencing the current trends. Such as products and services, visitor’s attraction and other trends are changing in the tourism sector. These changes are also influencing the development of tourism sectors.
Thomas Cook is the company who has providing tourism and travels services has to be increased. They are properly utilization of resources are acquiring for attracting the customers. They creates long term relationship with the tourists. They are providing best services for satisfaction of tourists. This is most recent trends in travels and tourism sectors for customer’s expectation.
It includes providing online services related to tickets bookings, packages services and other services. From online websites, it is to simple and easy for online booking and checking details. They are developing services from local airports and transportation facilities for making profits and revenues. They are trying to developing and growing the technology, so that customers are easily and simple booking of travels and tourism (Li, and et.al., 2017).
Increasing Buying Power:
Company is to increasing their buying power. The level of income is increasing so that customers are buying the products of the company. Thomas Cook' operators are providing the services such as travels services and tourism services in the reasonable prices in the holidays. They are providing services for attracting the customers and their expectations. They are ensuring and meets the customer’s desires, needs and wants. So that it is to increasing the purchasing power of the customers.
The travels and tourism sectors has considered many diversified businesses for their employees and customers. They will diversifying and exploring their businesses in different places. They are providing services according to their cultures experience or customers expectation. They are attending different cultures programmes in different places and countries for exploring their business. They are adopting the different cultures in their services for satisfaction of customers needs and wants (Michailidou, Vlachokostas and Moussiopoulos, 2016).
2.2 Analysis how these trends are effects the destination
The travels and tourism sectors has different trends which are affecting the destination.Trends includes service, purchasing power, diversity and technology development. It includes products, services, accommodations and attractions.
Products and Services:
Thomas Cook is to providing better travels and tourism services to the customers. They are offering different coupons, vouchers and discount on the products and services. They are providing services for customers attraction and their satisfaction from their business. Travels and tourism sectors are providing services according customers desires, needs, wants and expectations. In the holidays, they are providing the holidays packages and business packages. They are different offering on services on the festivals and events.
They are providing accommodations for their customers. Accommodations includes hotels rooms, food and beverages, resorts, etc. for attracting the customers. They are providing these accommodations for expanding the businesses and development. They are providing offers such as coupons, vouchers and discount on the festivals and mostly off seasons. They are providing holiday packages and business trip packages (Moutinho and Vargas-Sanchez, 2018).
They are providing services for more over the customers attractions. So that they are more offering the and suitable services to the customers. They are giving the accommodations for customers attraction. They are providing services in proper guidances for customers needs and wants. They are providing offers children coupons, vouchers and gifts for customers attraction. If you are required assignment writing service for students. Contact our experts.
Travels and tourism sectors are selling products and services for attracting the customers. They are adopting various selling strategies like sales promotion, advertisements and online websites for expanding the business. They are selling the products for targeting and attracting the customers. They are deciding reasonable prices of their products. They are offering discounting on the services. They are selling their products on the discount in off seasons. By giving the accommodations, they are increasing the selling of products. These are trends are affecting the company (Veal, 2017).
3.1 Analysis the emerging trends how has responded to the changes
There are various emerging trends which are responding to the changes in travels and tourism sectors. Thomas Cook is providing products and services according to the customers requirements. Such as technology, social trends and advertisement.
The travels and tourism sectors are ensuring that they are using the recent technology in their online websites. They are designing and developing their online websites for customers attracting of travels and tourism services. They are giving the services for expanding their business. They are providing better technology services according the requirements of the customers. They are available all the information in their websites, so that it is easy and simple for the customers for travels booking in just one click.
Thomas Cook is adopting various advertisement for customers attraction. They are focusing social media for advertisement their products and services. They are also conducting the advertisement campaign for targeted customers. They are using newspapers, hoardings and posters for advertising. They are also providing children coupons, gifts, vouchers, and discount offers in mentioned in the advertisement for requirements. They are many more strategies adopting for expanding the business and making profits (Xiang, Magnini and Fesenmaier,2015.).
Social trends includes taste and preferences, needs and wants, cultures, expectations. Because every person's needs and wants, taste and preference and expectation are totally different. So that Thomas Cook operators are ensuring that all services are giving according to customers needs and wants, tastes and preferences and their expectation. They are developing their selling and marketing strategies according to requirements of the customers. Every customers are different cultures so that they are attending to different cultures programmes to understanding cultures of their customers. Therefore, they are providing services according to customers requirements.
Travels operators are ensuring that management of all the services are properly. Management of online booking, technology, guidance and during travels services. They are giving the training of all the employees for serving the customers.
3.2 Examine the responses (strategies)
These strategies are helping for developing and growing up the travels and tourism business. Such as management strategies, operations strategies and other strategies implementing in Thomas Cook by providing services to customers.
In this strategies, includes employees training, hiring employees, technology management, human resources management, finance management , travels and tourism service management adopting by Thomas Cook. In human resources management, giving the better training of employees, hiring the knowledgeable persons, giving proper guidance. In technology management includes managed the online booking services, technology services. It includes advertisement strategies that is social media advertising which is using in their business (Xiang and et.al., 2015).
In the operation strategies includes technology operations, travels and tourism operations. In the travels and tourism sectors operations means providing travels and tourism services to the customers. They are providing services on proper way so that customers will attracting for travels services and customers will coming more time of buying their products. They are ensuring that all the operations strategies are implementing in their business. It includes finance operations, selling prices, charges of online booking, marketing expenses, selling expenses, travels and tourism services expenses.
In this strategies, includes marketing mix strategies, selling strategies and advertisement strategies. In the marketing mix strategies products, price, place, and promotions. Advertisement strategies includes designing online website. Selling strategies includes selling prices, selling expenses, promotion mix and sales promotions of products and services of travels and tourism services. So that travels operators are ensuring that all the strategies are using in their business. Therefore, they are developing, growing and expanding the travels and tourism business. If the any changes in strategies of marketing, management and operations, so that operators are accepting all the changes and examine in their business (Zervas, Proserpio and Byers,2017).
3.3 Justified with strategies
There are different strategies adopting by Thomas Cook in their travels and tourism services. such as management strategies, marketing and operations strategies for expanding their business.
For using the marketing strategies by the travels and tourism sectors, they are growing and developing the business. They are different market strategies like selling prices, market prices, competitors prices, market structure market expenses of products and services. They are calculation of cost of selling, profits and expenditures for products and services and earning profits. After calculation of all cost and expenses, then they are deciding the prices of products. Therefore, they are growing and developing their business in hospitality industry ((Xiang, Magnini and Fesenmaier,2015).
Thomas Cook is to ensuring that all the management work like human resources, finance, operations, and services management. In the travels and tourism sectors , there is important that all the management work is properly done and managed the all services. The management work is to planning, controlling, directing, and organizing of the products and services. Management strategies are using for helping in development and growth of their business. They are ensuring that all the services are providing with proper management during travels and tour. Because of customers are more attracting to their travels and tourism services for earning profits. Proper employees training is to helping the providing services of travels and tourism.
4.1 Analysis the impact on the performance of travels and tourism sectors
There are many impact such as organization strategies, operations, products and services are performance of the company (Veal, 2017)).
There are different strategies such as marketing, operations and human resources. Travels and tourism operators are adopting various strategies for marketing of products ad services, managing and utilization of human resources. If the proper management of all the services impact the organization performance. These strategies are helping in better performance and brand image. They are giving better communication training for the employees in the company. Because there are many travellers who has the different cultures and countries. They are assessing and developing the technology for better services to the customers. From these strategies are helping in achieving the goals and objectives of company. Therefore, the company should adopting of all the company strategies for development and growth of the company (Reddy, 2013).
Products and Services:
They are providing packages such as holidays packages, business packages etc. for attracting many more customers on their travels and tourism services. The are adopting the pricing strategies as compare to their competitors. Thomas Cook is the company who has the providing travels and tourism services. They are also hotels, flights, holidays packages and other products for improving the performance as compare to their competitors in hospitality industry. They are more efforts on achieving the company goals and objectives. In the products and services, packaging, marketing tour and operations. They are properly operating the packaging and marketing so that many more customer are attracting their travels. They are operating passengers transport and tours for their expectation and satisfaction. They are providing services according to the customers safety and health care and their needs and wants for earning profits ((Moutinho and Vargas-Sanchez, 2018).
4.2 Discuss the consequences of failing of firm
There are many consequences such as health and safety, security, technology, competitors pricing, customers needs and wants. These causes are affecting of the company failing.
Health and Safety Security:
Thomas Cook is the company who has providing travels and tourism services. They are providing health and safety securities during the travels and tour. Because some times, the cause of failing of the company is health and safety issues of passengers and travellers. Therefore, the company should have training the employees and proper guidance in the health and safety security of customers ((Michailidou, Vlachokostas and Moussiopoulos, 2016).
Customers Needs and Wants:
The company should be provided services according to customers needs and wants. Because customers needs and wants are always changes according to the trends, facilities and pricing. For this reasons, the company has to fail and bearing the losses. They are providing services according to the trends and facilities. They should be decided pricing of products on the behalf of competitors and other. So that they are giving the holidays packages, hotels and other packages. On the festivals and holidays, they are giving some coupons , vouchers and different offers. Choose the best assignment help with quality content. Chat now!
The company should be adopted recent technology in their products. They are all the details on the their websites, so that it is to customers for online travels and tourism booking in the just one click. On the websites, they should be mentioned proper details like contact no., timing, booking no., locations, and other thing, so that there is easy for the customers for booking travels and tourism on online booking (Li, and et.al., 2017).
Competitors Pricing :
Some times, the reason of failing of the company is to competitors pricing. It is the negative impact on the profits and revenues of the company. Therefore, the company should be decided of their pricing on the behalf of the competitors. It is effecting on the development and growth of the company in the hospitality industry.
In this report, it can be concluded that analysing the current issues which are driving changes in the travels and tourism sectors. It can be analyse the issues in Thomas Cook which are relevant to different methods and resources. It can also concluding the emerging trends that are influencing the changes in travels and tourism sectors, such as trends tourism services, customers attraction and accommodations(Horner and Swarbrooke, 2016). It can be analysed and discussing the responded to changes in the travels and tourism sectors. It can be justified that how to strategies are taken by the Thomas Cook. It can also analysis the various trends which are impacted on the performance of the company. It can be discussing that some factors and reasons which are failing the company. Reasons such as customer needs and wants, competitors pricing, technology and health, safety and security.
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