After globalisation, travel and tourism business has become one of largest growing sector which enable to improve economic condition of a nation. In UK, the industry highly contribute GDP rate of the country in terms of generating income as every year there is lots of people visits different places. But the industry has faced several challenges which can affect structure of an economy in direct and indirect manner. Along with this, travel & tourism industry is highly volatile in nature, in recent times several modifications had been made in this sector so as to boom up the number of tourists in a certain time period (Baker, 2014). Many places across the globe had seen and had taken several ardent strides for its development. Easy Jet is the chosen organisation is the present coursework. Apart from this, the report will enlighten current issues and trends which have been occurred in this sector. The assignment will be describing different techniques which are being used to understand current trends.
1.1 Issues currently driving change in the travel and tourism sector
Travel and tourism sector is now becoming fastest growing and developing industry across the world. But, in past decades various drastic changes are occurred in terms of development and advancement. It also have given birth to numerous issues which highly influence the entire industry. Thus, it is necessary for management to determine these issues and resolve them as soon as possible (Becker, 2016). Below defined current issues and trends of tourism sector: -
Terrorism – It is treated as one of the biggest problem in tourism industry because terrorist prefer to visit crowded place in order to fulfil their harmful intentions.UK is still facing such issues, recently many terrorist have blasted the embassy of the nation which also affect individuals mind set to go such places or not.
Rise in globalisation– Globalisation has positive and negative impact on tourism sector of Britain. It increases awareness between people which results the place is able to attain more and more visitors. As government also has been made numerous modifications in infrastructure of the nation.
Changes in customers’ needs– In present scenario, needs and wants of customers are rapidly changing and the country also capable to acquire these changes in order to provide maximum level of satisfaction to customers. In context of business associations, they tend towards providing attractive tour packages to clients according to their needs (Cohen and Cohen, 2015).
1.2 Different issues using appropriate methods and resources
Travel and tourism is influenced by different changing patterns and issues. Following are the issues which can be listed down as the one driving the change specific to UK tourism: -
Consistently, numerous noticeable changes occur in science and innovation. Both the organizations try endeavors to embrace mechanical headways in their working society. Occasion hotel makes the utilization of web and web-based social networking offices to advance its plans and draw in more visitors. Reservation and booking offices have turned out to be more helpful and efficient. .Presentation of new upgraded air creates offering quick agreeable flights. This measure is productive for aircraft to draw in more number of customers. Wellbeing and security dangers are constantly present in the nation. Psychological oppression and regular dangers are truly taken care of by both the substances. Simple Jet makes the utilization of high security CCTV cameras and related hardware with a specific end goal to screen its travellers and staff exercises. It guarantees that illicit exercises ought to be recognized and explored at speedy pace. While, Easy Jet takes measures to shield its customers and travellers from characteristic risks like tremor or torrents (Cohen and et.al., 2014). Lodging bunch names security officers to incorporate every one of the issues identified with the wellbeing and security of its guests.