CHAPTER 1: INTRODUCTION
Overview of the research
Digital technology plays a important role in today's business environment as it helps in enhancing overall performance of the company by connecting number of customers. In addition of this, concept of digital technology consider as an electronic system and devices through which business organization can easily store relevant information and also take right decision. In this regard, social media is also an important aspect of digitalisation as it helps company to communicate with their customers and also influence them to consume its offerings (Simmons, Palmer and Truong, 2013). The main advantage of using social media is to create customers awareness towards company and its offering as well. This will directly contributes in enhancing growth and productivity level of Rowlinson Knitwear at market place.
Research Aim
“To analyse the impact of social media on overall growth and productivity of SME's. A case study on Rowlinson Knitwear”.
Research objectives
- To evaluate the role of social media in enhancing the profitability level of Rowlinson Knitwear.
- To determine the impact of social media on organisational department of Rowlinson Knitwear.
- To identify the specific social media tools implement by Rowlinson Knitwear to improve their performance.
- What is the role of social media in enhancing the profitability level of the Rowlinson Knitwear?
- What is the impact of social media on organisational department of Rowlinson Knitwear?
- Which specific social media tools are implement by Rowlinson Knitwear to improve their performance?
Rationale of research
Present research is based on the impact of social media on organizational growth level. With the assistance of this, researcher can easily evaluate the significance of social media for business organization (Heavey, Simsek and Fox, 2015). As per current scenario, social media play an important role in connecting people. In organizational context, it is used as a marketing tool because it contributes in increasing awareness of the company in customers mind. The main reason of carry out this study is to determine the impact of social media to enhance growth of the Rowlinson Knitwear at market place. By doing this researcher company can easily capture opportunities to enhance their performance and future growth as well.
Time scale
It is also an important part which define entire activities of research. It help in accomplishing the set goals and objectives in allotted time frame. In this context, Gantt chart is consider as a graphical representation which shows activities along with time duration. Thus, it is researcher duty to provide guidance to their workers so that they can easily execute all the activities to draw a valid conclusion.
CHAPTER 2: LITERATURE REVIEW
According to the Brody and Pureswaran, (2015), social media is considered as one of the important aspect for business organization because it helps in promoting and creating awareness towards the company and its products as well. As per high competition in market, every business organization concerned with their advertisement. In this, Rowlinson Knitwear use concept of social media because it positively impact on its overall profitability level at market place. If influence customers and also encourage therm towards the its clothing. This will directly contribute in capturing larger market share from its rivals. Along with this, social media is also beneficial for Rowlinson Knitwear to make their brand image competitive at market place as compare to its rivals by number of customers. Take Finance Assignment Help from expert and score A+ grades in your assignments.
CHAPTER 3: RESEARCH METHODOLOGY
Type of Research
Research is a process of investigation and study of materials in order to develop new facts and reach to new conclusions (Chinedu Eze, Duan and Chen, 2014). It plays a vital role in lives of investigator because it assist them to solve the purpose of their tasks. Research is divided into two parts such as, qualitative and quantitative. These both researches are helpful in gathering and collecting relevant information. Thus, investigators use qualitative method to carry out their investigation as this method is helpful in collecting relevant data and information.
Research design
It is a framework which depicts the overall strategy that is required to assimilate the various components of the report in a logical manner. It ensures effective solution of the given problems. This will generate a positive outcome for our study. To implement a strategy in an efficient way a blue print is taken into use (Parnell, Long and Lester, 2015). Basically, it includes three types that are descriptive, exploratory and experimental. In this research, the investigation is going to use descriptive research. This will results in execution of all the activities in a proper way.
Research approach
This section is also important in which researcher gather data by using number of approach in order to execute research in appropriate manner. Mainly it divided in two approach such as inductive and deductive approach. Both are effective for collecting data towards the particular topic. For this research, investigator use inductive approach it support researcher in finding better solution towards the research problem.
Research Philosophy
This section of research methodology is relate with belief in which information is collected and revalued as well. It includes two philosophies like Positivism and interpretivism. With the help of these philosophies, researcher can easily gather relevant data. For carry out this research, researcher use interpretivism philosophy which help them in maintaining differentiation various options.
Data sampling
Data sampling is considered as a most important section of research in which sampling replicates from original population (Quinton, 2013). With this help of this research easily gather reliable information. Mainly, it includes two type of aspects such as probabilistic and non-probabilistic. For this study, researcher use random sampling method for selecting sample size to gather data. In this, sample side is 40 respondents who are help in providing relevant data towards the study.
Ethical consideration
This section is important which helps researcher to undertake research activities in rightful way. At the time of executing research various issues are faced by the investigator. Basically, time and cost is major issues that face by researcher. Thus it is important duty of investigator to manage cost ad time by preparing plan (Zhou and Li, 2012). Along with researcher also ensure that all the data and information of customers keep confidential. It help in attaining positive outcomes.
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