Digital technology creates a positive impact in the retail sector. As every firm use to focus on improvising the sales by making and implementing advanced techniques. Matalan is a well-known British company of fashion with the homeware retails based in Knowsley, UK. Kindly do address all the learning outcomes mentioned below:
- Give the introduction and the background of the area in the investigation for the Matalan
- Give a literature review which is presenting in all the important and previous relatable research.
- Analyze the methodology that will be considered for all the investigations.
- Elaborate on the timeline of research activities.
INTRODUCTION
Digital technology has positively impacted the Retail sector. Now every firm is focusing on improving their sales by implying advanced techniques. Matalan is one of the well-known British fashion as well as homeware retailers based in Knowsley, UK. It had 217 stores across the nation. For increasing their sales, it introduced Click and Collect service that was liked by customers. As there were many benefits associated with it; one of the major ones was a positive impact on sales. The following report consists of the research which has been conducted for analyzing its impact on this operation of Matalan.
Research Aim-
To analyze the impact of Click and Collect services on sale: A study of Matalan.
Objectives-
- To assess the impact of Click and Collect Service on sales operation
- To investigate the success of the strategy for sales
- To provide recommendation for improvement of the service
Rationale-
This project research will facilitate in exploring as well as observing present aspects of business related to business environment. Further more, scholar has able to analyse pros and cons of digital technology on the business. As Click and Collect service has impacted sales operation of Matalan. Scholar will be able to identify reasons for adopting this strategy in business is investigated. Also, what problems were faced while implementing this service in practical aspects. Apart from that, investigator is aware of retail sector and benefits which digital technology can provide to business.
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Gantt Chart-
For scheduling several tasks and to track their progress in conduction of research against the deadline of time which is provided for project. Following is the Gantt Chart for all steps which will be followed in investigation.
Literature Review-
According to Kehoe and Mateer (2015) it has been observed that retailers have relapsed all the advantages that can be achieved through combination of online as well as in-store shopping. Encouraging customers fro adopting the habit of buying online and collecting it later from store is very important as it can be beneficial for both buyer and seller. Every retailer is taking interest to provide such kind of services whether its for groceries, clothing, fashion and accessories. It has been expected that click and collect market of UK is expected to grow by 78 percent by 2020 which is up to 8.2 billion pounds (Why retailers are pushing you to click and collect when you shop online, 2017). It has created an intense competition in retail market and has facilitated in shifting customers from price to convenience. You can check this writing service also: research paper writing service
Lapoule and Colla (2016) has asserted that buyers are liking online as well as picking up in store as it usually offers them instant gratification and saves their cost of delivery. It provides a sense of immediacy which traditional system of home delivery cannot beat. Depending upon kind of goods which they buy and cost of delivery can be high. This pick up facility helps customers or avoiding problems which are related to unprofessional services of delivery. Customers seeks it as a convenient option as they can collect their purchase during lunch hours or while on the way for home.
According to Parise Guinan and Kafka (2016) this type of shopping does not provide them tactile purchasing which means touching all those products which one is going to buy. Neither they are able to check quality or assessment of colours, size and style which can be done prior before leaving the store. Problems might be easily can be resolved in store and also its return can processed at that time, if products are not in accordance to what customers has ordered.
Roggeveen, Nordfält and Grewal (2016) has asserted that several retailers are now leaving traditional practice of price wars at online medium, as they have recognised importance of getting connected with buyers with the helps of numerous channels as well as touch points. Click and collect is known to be a natural progression for encouraging customers for going back at those physical store.
CONCLUSION
The report concludes that the Click and Collect service was liked by customers. As there were many benefits associated with it; one of the major ones was a positive impact on sales. Further, the report shows how tools and techniques of service could help in reducing the sales and marketing problems of a company.
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