Digital Technology has opened a plethora of avenues for small and medium size business owners and entrepreneurs to reach out to its significant buyers to develop an influence, innovate and grow but among operating on a restricted budget, limited sources or growing revenue etc. Digital tools and technologies has a huge influence on the operations of business by developing business operations at wide level. In the modern scenario competition is on its peak and the potential purpose of each small as well as large business enterprises is to attaining hgher growth and success by developing their business operations at global level. Digital technologies involves various tools like social media, computer technology, cloud computing, artificial intelligence etc. Among all of them, Social media is consist to be the most effective term of modern era as large number of people are widely concern on utilising social media as to enhancing their knowledge and skills. In the modern business era the essential objectives of each small, medium and large business enterprises is to expand its business operations at wide scale as to attaining higher growth and success. Social media is effective in capturing a wide area through providing appropriate data and information about the products and services at market place (Garrigos-Simon and et. al., 2012). Ciella Ltd. Is a privately held company which deals in women clothing and widely concern on expansing their business venture at large scale through offering variety of products and services at market place. This report contents the study about the impact of social media tools on the growth and success of firm. In this a predetermined aim and objectives are created which are helpful in carry out the work in appropriate direction through utilising effective methodologies. Literature review plays effective role in providing theoretical framework by analysing the opinion of various authors and writers. Alongside this, for increasing more qualified outcome, inquire about have a few strategies which need to support appropriately. In this manner, by assemble different data fitting judgement conveyed around breaking down and its translation.
P1) Research proposal which clearly define question and hypothesis with literature review
Advanced innovation are considered as different devices and supplies which are favoured by an association for the reason of putting away and control of information. The primary components which are incorporated into advanced innovation are web-based social networking stages, sites, distributed computing and profitability applications. These are considered to be the significant components as each association is ensuring that they stamp their quality on the such stages as it has developed to be very favourable to an association. The Little and medium endeavours are development drivers of the economy and constitute as a noteworthy segment of the wage which has been benefited by economy of the organization. In the modern business era large number of people are spending a huge amount of time on social media as it is the most entertaining and relevant source of establishing an effective connection with people and society.
The prime motive of each business enterprises as to reaching at competitive position through gaining attention of large number of buyers towards the firm or its offered products and services. Ciella Ltd is a private company which is founded in the year of 2002, the company mainly deals in retail sales of clothing in specialised stores (Wang, Yu and Wei, 2012). As a small company the major focused are of Ciella Ltd is to satisfying the needs and wants of people at market place through offering them variety of unique and specified quality products in resolvable prices. Social media is the widely applied tool which plays effective role in promoting organisational activities at wide area. In this modern era people live in very busy schedule and they are not having appropriate time to do marketing so they are widely prefer online marketing which helps them to making effective transaction and satisfying their needs at market place. As a small retailer company Ciella Ltd is using social media tools as to creating awareness about the products and services of firm at market place. The company is providing online services facilities to their buyers with a single click, which helps the firm in grabbing attention of people towards the firm. As a small business enterprises it is essential for Ciella Ltd to implement various promotional tools in respect to crating awareness among people so they can influence with the products which create value in attraction of buyers towards the firm or its products. Online networking is broadly utilized source which helps in catching the wide zone of market through advancing brands and its items at worldwide territory. Social media is determined as the widely applied source which helps in providing an appropriate data and information about the products and services of firm at market area (Aral, Dellarocas and Godes, 2013). In the present business situation associations are generally worry on making mindfulness among individuals about the offered items and administrations of firm through applying advanced instruments and innovations at commercial centre. Items and administrations are the agent of firm as association are essentially centred around offering assortment of items as to satisfying the fundamental wants of individuals at commercial centre.