The scenario of this research is based on administrating investigation in current context of eBay to evaluate the importance of e-commerce on business success. In this context researcher can implement primary methods of data collection for gathering relevant information.
- Evaluate appropriate research methodology that integrate required knowledge in research procedure.
- Construct relevant research over the chosen research topic of eBay.
- Discuss the outcomes of the research that can communicate to identified stakeholders.
- Provide a reflection over research methodologies and its concept.
INTRODUCTION
P1 Research proposal that define questions and hypothesis with literature review
E-commerce is a part of digital technology that plays vital role in today's business world. It has been located that firms which are doing business at both international and domestic level it is required for them to digitalise whole process that may aid company in attaining all the goals and objectives in short period of time (Berman, 2012). Apart from this, it is very much required for companies like eBay, Amazon, Flip-kart, AliBaba, and many more to deliver all the products and services to consumers at their home in effective manner so that to maintain sustainability at marketplace of United Kingdom and other countries. Ecommerce is the activity of doing activity for business activities on the internet and this will define to selling and buying the goods and services with the help of websites. This is the short for electronic commerce (Hashim, 2015). This is also known as ecommerce sites, online stores which make it easier for all customers to browse for the goods. This is important for business success because most of the people are moving towards from physical stores for buying the products and services on the internet. In current time period, there are large numbers of customers who are purchasing goods through using different social media, internet and ecommerce business. This method and technique is very simple and easy for each age group people so they are use this for purchasing different types of products and services in the market place. This will provide comfort to the people through this they can easily buy such products from their home.
Background of the research
Present case study is based on importance that eBay which has a big brand name in all over world where e-commerce activity plays an important role. In today's digitalised world if a company is not considering or using new and updated technology it is may be possible that firm may lose its reputation on global business environment (A. Harris and Patten, 2014). Thus, it is required for eBay to keep on looking into different aspects so that better results can be gained. With the help of this, customer's satisfaction level can also be enhanced in an appropriate manner. Through this, feedbacks can also be taken by managers and leaders of eBay in an befitting sense so that to improve their experience which is related to reaching time of products to customers place.
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Rationale of the Research
Reason behind conducting this investigation is that researcher needs to know about all the importance that e-commerce plays on operations which are being done by eBay. With the help of this or implication of digitalisation in a proper manner can aid in making effective decisions so that to gain competitive advantages (Burns, 2016). E-commerce development is much needed for companies who are offering online services to consumers in order to gain competitive advantages. Research worker have conducted this investigation so that to understand about need of e-commerce in business organisation that are willing to enhance its operations to gain more profit and hike in reputation in short period of time.
Research aim
Main aim of administrating investigation in current context is that “To determine importance of e-commerce on business success” and it is a case study on eBay.
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