The purpose of this investigation is to analyze the importance of mobile application development that can assist in enhancing productivity within the automotive sector. These kinds of practices will assist an organisation to build a direct connection with the users of its services in order to provide them desired services easily.
• Discuss research background as well as identify research aim and objectives.
• Evaluate the contribution of literature in gathering information through secondary sources.
• Discuss different research techniques by considering different methods of data collection.
• State a clear research timeline by considering all the activities.
CHAPTER 1: INTRODUCTION
1.1 Overview
Digital technology defined as many different equipments and tools which are bruised through a business firm for motive of manipulation and storing of necessary data. Main components which are involved in digitalization are websites, cloud computing, social media, productivity applications etc. These all are very crucial as each company making an attempt to make their presence better at market place (Argote, 2012). In this modern era, growing of technology is essential and there is more inclination of business towards using the advanced technology. In addition to this, commerce as well as trade achieved by advancement in technology which help in increasing convenience as well as comfort in transactions of business. Globalisation promoted by using technological tools in an effective manner for making operations of an organisation in an easy manner. It is not only increase trading but play a necessary role in services of contemporary marketing.
1.2 Background
This report is related to the importance of mobile applications. With the help of application of an organisation, consumers can buy goods or services through it. It is helpful in achieving aims and increasing productivity of company. Edmunds company is an American online resource for the Automotive information. It is privately held organisation and also provide its services through online (Doong and Ho, 2012). This firm is present in all digital platforms which aids in maintain competitive advantage in order to operate at the market place. In addition to this, with some advantages there are some complexities like for an instance utilise malicious applications and hacking in order to get valid conclusion.
1.3 Rationale
Revolution on digital platforms made and it is necessary to determine an implication on automotive company which are need to carrying its all operations in competitive market. Development of mobile application is necessary to make business more productive as well as effective. Under this, dramatic modifications in a way under which business is conducted or managed in easy manner and also understand it. It is helpful in understand role which catered by development of the mobile applications in company. In context to this, it is helpful for company to take better decisions (Eriksson and Westerberg, 2011).
1.4 Research Aim
It explains target which are accomplish by understanding this study. Aim of this project is “To identify an importance of mobile application development for productivity in Automotive sector”. A case study on Edmunds.
1.5 Research Objectives
These are formed according to aim of this research study and helpful in define scope for this. It is also helpful in gathering correct information in order to getting valid conclusion. Some of the research objectives are given below as above:
- To identify ways under which Edmunds use its mobile application platform.
- To determine significance of development of mobile application in an automotive sector.
- To identify advantages which are gained through Edmunds after execution of the mobile application technology.
- Recommend some ways by which Edmunds company can make improvements in its services at market place by using mobile application technology.
1.6 Research Questions
These are necessary attempt by which all research objectives are answered. Some research question are given below as above:
- What are different ways under which Edmunds use its mobile application platform?
- How development of mobile application in an automotive sector is important?
- What are advantages which are gained through Edmunds after execution of the mobile application technology?
- Recommend some ways by which Edmunds company can make improvements in its services at market place by using mobile application technology.
CHAPTER 2: LITERATURE REVIEW
2.1 Different ways under which Edmunds use its mobile application platform
Under this, car dealership is an effective attempt to satisfy demands or needs of customers which are very conscious towards budget. On the basis of view point of Forzani and Leu, 2012 it has been stated that Development of an information technology has very influential in order to buying decisions of customers. In addition to this, mobile application is an effective attempt to minimize gap among seller as well as purchasers in which advertising and also marketing related practices are carried out. In an automotive sector, technology advancement is necessary and should be quick when it is related with embracing the tend for mobile application. In context to this Edmunds business firm possess mobile site or application which provides its products on the basis of demands or requirements of consumers in an effective or efficient manner. This company has its own mobile application which consumers used for searching purpose as well as know more about vehicles or services of this firm.
According to Hughes, 2012 it has been concluded that mobile application of Edmunds states that it is helpful for customers to avail all certified cars which are near by. To consumers, there are many filtering options about purchasing of certified cars at reasonable cost. High resolution images and also accessibility are distinct specifications which led to enhance operation areas.
2.2 Significance of development of mobile application in an automotive sector
An Automotive sector of United Kingdom is developing by main turnaround at the time of developing advanced technology. In this time period, car production is at highest rate and there are maximisation in domain stands as well as Auto exports. Under this domain, digital technology has been able to be introduces the dramatic modifications and also provide many effective opportunities in a proper or significant manner. According to Jordan and Troth, 2011 Development of technology is helpful in portrayal as well as innovation of many new features under this segment. Digitalisation is helpful in making business more competitive and developed in nature. Through this, firm can compete with its strongest competitors at the market place. In addition to this, digital technology aids to E
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