The purpose of this research is to evaluate the concept of digital technology as it is referred to integration of internet and software tools into operations of a business. Thus in this research, both primary and second research is carried out through Questionnaire survey and literature review to draw conclusion.
- Examine research process by considering different methods and approaches.
- Determine relevant methods for collecting information for this research.
- Transmit the results of this research to the potential stakeholders.
- Provide a clear reflection over the concept and methodologies of this research.
CHAPTER 1: INTRODUCTION
Overview of research
Social media determine as one of the most effective term in advanced time so there are large number of people are mainly concern on using social media which assist in increasing their skills and abilities in proper manner (Garrigos-Simon and et. al., 2012). Along with this, social media is effective in capturing wide location by giving accurate facts and figures regarding their desired goods and services at large market place. The major primary elements are incorporated with modern innovation that are web based social networking steps, websites, distribution channels and profitableness application. Such things are seen as important components where each association will make sure that they required to stamp the best quality on these stages which has been developing more favourable to the corporation.
Background of research
In the current business period of time, it is necessary objectives of small company required to expand their business operations in huge area as to attaining high success and growth. The main motive of this research is to achieving their competitive position by gaining attention of large number of customers towards company and they are offering effective products and services. Austin Fraser is the small recruitment consultancy firm which specialised in covering technology, digital automation, aviation and life science industry in international level. Along with this, the major concentration of this firm is to satisfying their people needs and wants at market area by offering them various types of recruitment facilities and services in proper manner. In the current time period, they have some busy schedule and they have not accurate time for conducting effective marketing so they are prefer to use online marketing that assist them for developing effective transaction and also need to satisfying their requirements in huge market place (Wang and Wei,2012). Social media is mainly implemented method and tool which play an effective role in making publicity of organisational functions and activities at market area. In current period of time, people are living very busy schedule and they have accurate time for conducting effective marketing so they are mostly select online marketing that assist them in developing appropriate transaction and also this will help in fulfilling all main needs and requirements of their customers (Aral, Dellarocas and Godes, 2013). As per the Austin Fraser Recruitment Company, they are providing best suitable job to the people and they are maintaining strong relation with the individuals for doing effective work, know the best way to solve problem and getting right opportunities.
Significance of research
The investigation is based on examining and analysing the measure of social media methods and their impact of promoting company efforts. In current period of time, business organisation are mainly concern with increasing their sales and performance with the help of executing different innovation methods and strategies (Michaelidou, Siamagka and Christodoulides, 2011). The main important reason which direct towards analysing and examining the venture for updating the data and information of student in the zone of online networking and their impactful aptitudes and facts for a person in existing day to promote in different condition. Corporation mainly centred with modern online networking in better manner. The innovation are extra features which are tremendous part in current community as expanding number of person which are totally depend on versatile application and technology that satisfying all major needs and wants of desired people. With the assistance of this, research project can increasing learner skills and knowledge for doing work in same place and it will provide major advantages for enhancing success or growth at large market place (Lin and Lu, 2011O').
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The investigation should be characterized that has been achieving with the help of this research. Along with this, it can be defined for providing effective system which aim is to examining accurate targets and goals. The main aim is to lead towards conducting investigation which has been overcoming with solving major issues and problems that required to be explain in the consideration factor (Keeffe and Clarke-Pearson, 2011). It is necessary element of researcher which main so it is specialised in considering the major topic of investigation that are infinitely starting point in the examination. The aim of this project is “To determine the implications of digital technologies on SME’s”
The research objectives are giving shape which help in developing investigation in better manner. It is useful in expressing the extension for specific research and at the end of accommodating in collecting the accurate data for doing research to developing structure in right manner.
- To identify the importance of social media within an organisation.
- To analyse effectiveness of social media in developing the productivity and performance of an organisation.
- To assess different types of social media tools that are being utilised by Austin Fraser to gain high competitive advantage.
Research questions are task by which organisation can get appropriate answer of specific question (Laroche, Habibi and Richard, 2013). This will define the enquiry which make them simpler to collect data and it is useful and at the end they are achieving desired goals and objectives for specific examination in proper manner. This consist with determining the essential factor of investigation which will play role in analysing and examining the assembling data along with their alternatives of different authors and scholars. The exploration inquiries for such research are as under:
- What are the importance of social media within an organisation?
- How to analyse effectiveness of social media in developing the productivity and performance of an organisation?
CHAPTER 2: LITERATURE REVIEW
Identify the importance of social media within an organisation
Nowadays, having a social media appearance is not counted as a plus point of business rather it is a requirement to take a business on hike.