Impact of Technology on Improving Consumer Decision Making In Thomas Cook

TASK 1

1.1 Recording possible specifications of the research

Overview of the research

Involving different aspects of digital technology in the travel and tourism sector can be classified useful enough because it can help in increasing the rate of the operations. It plays a very effective role in the consumer decision making process as well. The process of consumer decision making involves the ways by which they can gather information about the services and ways for booking, investigating about some place, etc. Also, by the means of technology, tourists can evaluate the effectiveness and other specific factors of different tourist places. On the basis of that, they can make further decisions

Research Aim

To analyse the impact of technology on improving consumer decision making – a case study on Thomas Cook

Research Objectives

• To determine the importance of technology in travel and tourism sector
• To analyse the relationship between technology and consumer decision making process
• To recommend ways of evaluating the influence of technology on consumer decision making in Thomas Cook

1.2 Identifying factors contributing research specification

The requirement of digital technology in the travel and tourism sector is on a peak because the customers face many difficulties in searching for the specified factors to decide where to plan a holiday. It is because; as there is high competition in the travel and tourism sector and every company like Thomas Cook has a variety of functions and operations that can make the customer confused enough. So, by the means of digital technology in this sector, travel and tourism agencies will be able to make a clear specification of all the factors so that it will help the tourists to plan and decide where to go.

1.3 Critical review

Importance of technology in travel and tourism sector

There is a huge importance of technology in the travel and tourism sector. It is because if Thomas Cook ensures the implementation of technology in their operations and processes, it is obvious ha it can help them in achieving a sort of increment in the speed and rate of the operations. When the customers will receive he services etc. On time, this is obvious that they will get satisfied with the operations of the company. Providing a great amount of satisfaction to the customers will help the tourists to maintain their interest in the operations of the company. It is because by means of involving technology in heir processing, as promoting their videos, posts about their services, etc. So that it can act simple enough for the consumers so decide which place and the tour agencies to choose. So, such features actually throw an impact on the customer’s choice (Boniface, Cooper and Cooper, 2016).

Therefore, Thomas Cook can ensure implementing a wide range of technology in the operations so that it can be able enough to attract a wide range of satisfied customers. Along with increasing the overall sped of the processes, the involvement of technology can also help in an efficient consumer decision making so that the consumers can be able o decide and choose on their own on the basis of the promotions. So, Thomas Cook can ensure involving appropriate ways in which they can promote their services by various means so that the tourists can be able to choose effectively what option to choose and what not. So, there is a huge importance of technology in the travel and tourism sector because this can help in increasing the overall arte of the operations and making further improvements that can act beneficial enough for Thomas Cook to achieve a higher rate of customers.

The relationship between technology and consumer decision making process

There is a very strong relationship between involving technology and improving the consumer decision making process. It is because when Thomas Cook will ensure implementing technology as they can promote their services of tourism by different means of promotion such as social media networking, search engine optimisation etc. as here is a huge amount of competition in the travel and tourism sector so, this is obvious that every tour operator tries o make involvement of features so that the tourists can be attracted by their services and choose their packages. So, they do the same by promoting their videos, posts, pictures through different means (Vanhove, 2017). It helps in a way that it helps the customers in deciding the features they want to choose. As there are various number of tour agents who make involvement of a variety of features in order to attract the tourists to chose their services.

It is obvious that often the consumers get confused that which tourist place they want to go and which tourist agency to chose. So, involvement of promotion by these ways can actually help Thomas Cook to ensure that they can be able to attract a higher amount of customers to choose their operations. So, the consumers will be able to decide what to choose. So, Thomas Cook can ensure to promote their services in a way that they can be able to satisfy the customers to a huge extent so that they can choose Thomas Cook only. This will help in increasing the overall rate of productivity as well. Therefore, Thomas Cook can find enormous number of ways to use such as social media networking, advertisements, making pages on the social media websites, developing their own application etc. because by these means, they can be able to make a beer promotion rate. Thus, it can help them to attract a wide variety of tourists so that they can choose their operations and services, thus increasing their popularity as well as productivity.

1.4 Research project specification

Aim

To analyse the impact of technology on improving consumer decision making – a case study on Thomas Cook.

Objectives

• To determine the importance of technology in travel and tourism sector
• To analyse the relationship between technology and consumer decision making process
• To recommend the ways of evaluating influence of technology on consumer decision making in Thomas Cook

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