The scenario of this report is based on analyzing consumer buying behaviour by evaluating the impact of different factors over their decision making. In this regard, it is required to consider some specific points as:
- Discuss different data collection method and determine planning for the survey.
- Provide an outline over summarizing and analyzing data through different sources.
- Evaluate and present findings based on collected data.
- Determine software-generated information that can assist to make decisions.
INTRODUCTION
To analyse the changing consumer behaviour and preferences which impacts the businesses on various segmentation. These are in information which in turn will be effective and suitable for appropriate decision making. In present report, the main emphasis is payable over analysing changing behaviour of consumers with shopping through high street shops and malls. This will be beneficial in terms of making proper analysis over the facts which help in analysing the convenience level of consumers. It also comprises with various surveys and data collecting technique which will be measured with the help of representative’s values and measures of dispersion. There is analysed data will be communicated among the professionals to make necessary changes into operations as well as plan the business objective which matches to the consumer needs.
TASK 1
1.1 Developing plan for data collection
The changing environment operations as well as implications of various technologies which in context with a funnel to the professionals from various businesses as to make necessary changes in their operational activities. Thus, the report consists of analysing the technical changes influence consumers buying behaviour. The technical advancement will be effective and helpful to the business in terms of covering a large number of consumers as well as have fruitful growth in sales and revenue. On the other side, it will be convenience to the consumers as to have the satisfactory level of products and services from the retail stores. Therefore, in relation with analysing the factors which mainly influences the shopping behaviour as well as business activities which will be analysed through various data collection techniques such as:
Primary data collection:
These are the information which in turn will be effective and adequate for the business management as well as brings the accurate details relevant with the facts and issues. Thus, it consists of assorted informant of data gathering such as observing the focus group. Preparing questionnaires, taking interviews and study over various cases. Therefore, it brings the clear details and analysis through all the issues (Baker, 2018). However, with the influence of such techniques and methods of collecting the data will be effective and helpful to determine the consumer preference, current market trends and fashion stated in the environment. On the basis of such collected information the professionals will become able to make necessary changes into operations. They will be get to known consumer’s wants and demands which will provoke them in making effective decisions. Therefore, there will be appropriate development of techniques and operations which in turn have effective impacts over sales and profitability of the organisation. Similarly, in the present study to analysing the impacts of technical changes into the operations of retails and small businesses there will be preparation of questionnaires which will be asked to 30 professionals which in turn make necessary changes into operational activities of the business. They will correspond their views and ideas which gives the quick review to the issues faced by the business in the current times.
Secondary data collection:
These are mainly examined the annual reports, assemblage information through internet sites, articles, blogs as well as research over newspapers articles. Therefore, the use of various secondary sources of data aggregation which in turn will be influential as to have right information and details regarding the facts (Ferrell and Fraedrich, 2015). Moreover, this method will be convenient, suitable and prominent in relation with covering the large areas and gathering the effective information there can be use of several techniques which in turn has the positive impacts over preparing the effective plans and forecasts which leads them to manage the lucrativeness and intensify their product line in the market.
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1.2 Presenting a survey methodology and sampling frame
Collecting data and information from different lactations, area and the group of population there will be consideration of various activities which in turn will be effective and helpful as to use the right techniques of generating the ideas. (Zsambok and Klein eds., 2014) Similarly, in relation with collective the effective data and information through market there will be implication of various techniques and operations to gather the relevant information.
Survey methodology: this a statistical approach which enables the researchers for analysing the human behaviours. It will have done on mass population, individual unit. This survey includes preparation of questionnaires and number which in turn helps in improving the accuracy of outcomes (PopoviÄ and et.al., 2012). Thus, to analyses the shopping behaviour of consumers on the basis of their preferences for buying the goods and services will be beneficial to them as to have the most satisfactory outcomes. It comprises with preparation of various questions which will be helpful to students or researchers in analysing the problems and changes n the recent times which has influenced the buying behaviour of consumers.
Sampling frame: to conduct a survey over mass units or population there will be selection of the group with the help of various sampling techniques. However, in the present research techniques there will be analysis based on various operational needs and wants of the consumers as to have appropriate designing of the work (Ford and Richardson, 2013). Thus, it consists of simple random sampling techniques on which the particular location will be randomly selected and analysed as to have appropriate determination of the research issues. To analyse the buying behaviour of consumers there has been preparation of various questionnaires and data set which will be helpful to them for gathering accurate outcomes. It will be fruitful to the industries to make necessary changes in their operational criteria.
1.3 Designing the questionnaire which helps in acquiring all the information
To fetch the exact issues and demands of the consumers as well as the impacts of technical changes over business efficiencies. There will be consideration of various questions which in turn will be effective as well as fruitful for analysing the respective factors such as:
|
Questionnaire Demographic substance Name: Age: Operating area: Question 1. Do you accept that there has been changes in buyer’s purchasing power in a current situation?
Question 2. The reduction in sales volume of organisation is due to business offering services and products.
Question 3. Do you believe that the reduction in sales volume is due to changing preferences of consumers in relation with purchasing goods from online sites instead of visiting shops and malls?
Question 4. What do you think is the main reason and motive behind the consumer preferences which vary their habit of purchasing products through online segmentation?
Question 5. What do you think that employees’ female employees will have impacts over consumer buying behaviour?
Question 6. According to you, what are the factors which provoke industries to operate the online business instead of shops and malls?
Question 7. Do you think the consumer buying behaviour will be regulated as on their understanding, learning or educational level?
|
TASK 2
2.1 Compressing the gathered information with the help of representative values
Survey outcomes:
|
Participants |
Question.2 |
Question. 4 |
Question. 6 |
|
1 |
1 |
2 |
2 |
|
2 |
1 |
1 |
2 |
|
3 |
2 |
2 |
3 |
|
4 |
1 |
1 |
2 |
|
5 |
2 |
1 |
2 |
|
6 |
1 |
1 |
4 |
|
7 |
2 |
3 |
4 |
|
8 |
1 |
1 |
1 |
|
9 |
2 |
1 |
1 |
|
10 |
1 |
3 |
1 |
|
11 |
2 |
1 |
2 |
|
12 |
1 |
1 |
2 |
|
13 |
2 |
1 |
1 |
|
14 |
1 |
2 |
1 |
|
15 |
2 |
3 |
1 |
|
16 |
1 |
1 |
3 |
|
17 |
2 |
1 |
3 |
|
18 |
1 |
3 |
4 |
|
19 |
2 |
3 |
2 |
|
20 |
1 |
2 |
1 |
|
21 |
1 |
2 |
1 |
|
22 |
1 |
1 |
1 |
|
23 |
1 |
2 |
2 |
|
24 |
2 |
2 |
4 |
|
25 |
1 |
2 |
4 |
|
26 |
1 |
2 |
4 |
|
27 |
2 |
3 |
3 |
|
28 |
1 |
3 |
3 |
|
29 |
1 |
2 |
3 |
|
30 |
2 |
2 |
3 |
Descriptive analysis over surveys:
|
Question 2 |
Question 4 |
Question 6 |
|||
|
Mean |
1.4137931 |
Mean |
1.82758621 |
Mean |
2.34482759 |
|
Standard Error |
0.09307608 |
Standard Error |
0.14945686 |
Standard Error |
0.21216606 |
|
Median |
1 |
Median |
2 |
Median |
2 |
|
Mode |
1 |
Mode |
1 |
Mode |
1 |
|
Standard Deviation |
0.50123001 |
Standard Deviation |
0.80484983 |
Standard Deviation |
1.14254922 |
|
Sample Variance |
0.25123153 |
Sample Variance |
0.64778325 |
Sample Variance |
1.30541872 |
|
Kurtosis |
-2.0072063 |
Kurtosis |
-1.36071258 |
Kurtosis |
-1.38012798 |
|
Skewness |
0.36946148 |
Skewness |
0.33331941 |
Skewness |
0.18000133 |
|
Range |
1 |
Range |
2 |
Range |
3 |
|
Minimum |
1 |
Minimum |
1 |
Minimum |
1 |
|
Maximum |
2 |
Maximum |
3 |
Maximum |
4 |
|
Sum |
41 |
Sum |
53 |
Sum |
68 |
|
Count |
29 |
Count |
29 |
Count |
29 |
|
Largest(1) |
2 |
Largest(1) |
3 |
Largest(1) |
4 |
|
Smallest(1) |
1 |
Smallest(1) |
1 |
Smallest(1) |
1 |
|
Confidence Level(95.0%) |
0.1906577 |
Confidence Level(95.0%) |
0.3061485 |
Confidence Level(95.0%) |
0.43460248 |
Interpretation: in consideration with the questions asked to 30 respondents on which they have presented their views and thought by presenting the most appropriate outcomes (Hwang and Masud, 2012). Moreover, after analysing the data set there will be analysis over the outcomes which bring the accurate outcomes. However, the mean value of the first question is stated as 1.41 the fourth question stated as 1.82 while the sixth question stated as 2.34.
2.2 Drawing conclusion over surveyed details
Theme 2: The reduction in sales volume of organisation is due to business offering services and products’
Interpretation: on the basis of the proposed theme it has ben asked to the consumers that there will be changes in the sales of business as per their products and services. Therefore, there are 18 respondents were reflected the positive response towards such articles and they have agreed over it. Similarly, 12 individual believes that there is no such influences of the products and services which will reduce the sales of business (Pettigrew, 2014). Moreover, it can be said that there have been necessary changes into the operations which brings the clear estimation of the facts that there will be influences of products and services which were being offered among consumers
Theme 4: main reason and motive behind the consumer preferences which varies their habit of purchasing products through online segmentation
Interpretation: In consideration with the above theme it has been asked to the professionals that the motive behind consumer shopping behaviour through online segmentation. Therefore, it represents that there are a majorities of response such as 40% in favour of convenience. 36.67% are in favour of cost efficiencies while 23.33% are in favour of effective comparison. Moreover, the main reason is convenience of the online sites which bring the professionals most appropriate gains.
Theme 6: the factors which provokes industries to operate the online business instead of shops and malls
Interpretation. It has been asked to the consumers that the factors which provokes industries to make online operations are mainly associated with the cost efficiency as there are lower labour rates which in turn will be effective and helpful for generating the appropriate amount of revenue.
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