Examination of impact of digital technology for satisfying needs and demands of customers in the SME sector.
- Examination of proper research methodologies.
- Analysis of research using primary and secondary research.
- Establishing interaction with different stakeholders and communicating outcomes.
- Examination of own reflection of skills and capabilities during research.
INTRODUCTION
Overview of research
The digital technology plays a crucial in the contemporary business environment as it assures that practices and processes which are undertaken in an organisation are redefined. The small businesses have been taking reliance of the digital tools to compete effectively in the operating market. In current time period, an organisation can developing and making investigation before they are taking certain type of actions and steps in the large market place which assist in developing effective strategies and policies that can help firm in gaining desired goals and targets in better manner. With the assistance of small business enterprise, it is necessary for firm is to evaluating and identifying the digital technology on their business operation and its functions in effective way. Digitalisation and SMEs required to analysing and evaluating the level of techniques which help in developing and making direct effect on their business organisation. In addition to this, an enterprise need to focus on their latest trends and this will formulating business operation and its activities (Sweetser, English and Fernandes, 2015). There are various nations which are implementing and applied current technologies whose main purpose is to connecting with people, businesses and latest devices. Austin Fraser Ltd are recruitment consultants, matching people with occupation in applications, digital, aviation, automation and life science. The important objective of this company is to exploring the business and their major functions and operations in large scale for offering different types of products and services to their desired customers for satisfying their requirements and needs.
Background of research
Austin Fraser is an organisation which is known to deliver and support organisation through provision of capable human resources. This organisation is also known to deliver networking and consultancy services to people throughout the country (Hughes, 2012). It is essential to incorporate digital practices for this organisation to make sure that there is an positive improvement in the manner services are delivered. In addition to this, digital methods and techniques are very expensive in nature so this will assist in using digitalisation tools and technologies through this people can easily fulfilling their customers needs in better manner. As a small business of Austin Fraser, they are providing jobs to the country people to sustain them for long time period. An organisation mainly providing small packs for evaluating and understanding about recruitment services or facilities. In current era, people are mainly concentrate on giving digital knowledge to their children so this will help in increasing their ability and capability in the digitalisation sector (Drucker, 2012). The main aim of person is to earning best suitable job which assist them in earning high amount of income and revenue.
Significance of research
It is very important to carry out a research in this segment so that change which has been caused by the digital tools in this contemporary environment can be identified. The additional information in this segment will make sure that better decisions are formulated by the management leading to organisation to new heights. Digital technology is help in increasing organisational performance by executing accurate techniques and methods at right place. With the help of implementing digital technology, the firm can manage and maintain their entire performance that can be used for providing suitable job position in the reputed company.
Research Aim
Research aim can be explained as potential outcome and specific intervention of investigation that help in providing clear image about investigation study. This is common statement that will consist with whole goals, motives and purpose of this particular examination. Along with this, the major aim of this specific research is to determine and analyse whole research aim (Casey and et. al., 2011). The research aim states the cause behind undertaking this study. The purpose undertaken being this study is “To determine the implication of digital technologies on small medium enterprises: A case study on Austin Fraser organisation.”
Research Objectives
The research objective can be described as the effective results which is sought by investigators at the end of entire procedure of research. The main objective of this investigation is to identifying the gap between the actual and expected results in proper manner. This motive will assist in explaining the summarised project what has to be attained with this specific research. Objectives of research helps in making sure that aim of this study is being fulfilled. The major objectives for this study are as follows:
- To ascertain the issues and barriers which occurs in an organisation while implementing digital technology.
- To examine the impact of digital technology on Austin Fraser company.
- To determine the significance of digitalisation for gaining profitability.
Research Questions
A research question is effective and valuable for enquiry into particular issues and concern. This will consist as an initial stage of this investigation study. It is that section of research which is totally connected with the objectives of this research. Along with this, section of specific research assist in giving clear views and reviews of literature in effective way. The major research questions which will be helpful in attainment of objectives for this study are as follows:
- What are the issues and barriers which occurs in an organisation while implementing digital technology?
- What is the impact impact of digital technology on Austin Fraser company?
- State the significance of the digitalisation for gaining profitability.
LITERATURE REVIEW
This will determined as an important part of research report that will assist in conducting depth investigation in regard for analysing and evaluating outcome in better manner. It is text scholar paper that includes present knowledge where substantive results and outcome should be involved. Along with this, in this part there are various scholars and authors which help in analysing and determining the final outcome.
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