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Research Methodology on Mobile Marketing: Vodafone

University: UKCBC College

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages 16 / Words 4000
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 13
Question :

Research project is a way in which questions are answered after researching them. The projects of the research may include: series of case, survey, analysis of secondary data, etc. You are required to prepare a research project which will analyse the impact of the market of mobile on the loyalty of customers. In this project report you have to include the following questions which are stated below.

  • Evaluate research methodology and apply it in the research project.
  • Co
Answer :
Organization Selected : Vodafone

CHAPTER 4 DATA ANALYSIS

It is one of the important part of the research in which investigator collect data and information form various customers with the purpose of taking right decision. Along with, researcher set some objectives for gathering data to draw a valid conclusion. As collection of data help in attaining reliable and appropriate results which help in attaining set goals and objectives in appropriate time frame. For this, investigator use various methods to collect relevant data and information towards the research topic.

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In addition of this, researcher select random sampling method through which researcher select various respondents to gather data. For this, 50 respondents will be takes to conduct the whole research. With the help of this, researcher ask various question by preparing questionnaire. It also help in understanding their views and opinion towards the company and its products as well. As current study is based on the impact of mobile marketing in customers loyalty. In this context, researcher can take their views and thinking towards the mobile marketing. For this, questionnaire will be prepare by the investigator to collect valid data and information towards the company and its services as well.

Questionnaire
Name:
Age:
Gender:
Address:
Address:
Contact number:
Q1) Is mobile marketing help company to achieve loyalty of customers?
a.)Yes
b.)No
Q2 ) What kind of impact put by mobile marketing on performance of Vodafone?
a) Positive impact
b) Negative impact
Q3) What are the main advantage of mobile marketing on customers loyalty?
a) Encourage customers interactivity
b) Invite number of customers
c) Enhance sales of the company
d) Build positive brand image
Q4) What kind of marketing tools available in achieving customers loyalty?
a) Email- marketing
b) Social media marketing
c) Video marketing
d) Mobile Optimized Website
Q5) What are the limitation of mobile marketing within the organization?
a) Navigations
b) Limited ads
c) Privacy
D) Different platforms
Q6) What kind of ways used by company at the time of preparing mobile marketing strategies for achieving customers loyalty?
a) Know about customers
b) Know about business objectives
a) Know about customers
c) Proper knowledge of best mobile marketing channel
Q7) What are the main outcomes of mobile marketing attain by the Vodafone?
a) Retention of existing customers
b) Invite new customers
c) Customers loyalty
d) Improve brand image
Q8) Is it is important for company to use mobile marketing for attaining customers loyalty towards its products?
a.)Yes
b.)No
Q9) What are the main barriers of mobile marketing on business organization?
a) Increase cost of company
b) Lack of security
c) Large customers data
Q10) What kind of mobile application are used by the company to attain customers loyalty?
a) Facebook
b) Twitter
c) Instagram
d) LinkedIn
Q11) Is mobile marketing helpful in enhancing brand image of Vodafone?
a) Yes
b) No
Q12) Is mobile marketing helps in increasing customers awareness towards Vodafone product?
a) Yes
b) No
Q13 Do yo consider that mobile marketing channel is more valued than the traditional marketing?
a) Strongly agree
b) Agree
c) Neutral
Q14) Is mobile marketing is beneficial for Vodafone to attain higher success at market place?
a.)Yes
b.)No
Q15 Any recommendation for Vodafone to achieve customers loyalty by implementing mobile marketing?
Q1) Is mobile marketing help company to achieve loyalty of customers?
a) Yes 30
b) No 20
Q2 ) What kind of impact put by mobile marketing on performance of Vodafone?
a) Positive impact 40
b) Negative impact 10
Q3) What are the main advantage of mobile marketing on customers loyalty?
a) Encourage customers interactivity 15
b) Invite number of customers 10
c) Enhance sales of the company 15
d) Build positive brand image 10
Q4) What kind of marketing tools available in achieving customers loyalty?
a) Email- marketing 20
b) Social media marketing 15
c) Video marketing 5
d) Mobile Optimized Website 10
Q5) What are the limitation of mobile marketing within the organization?
a) Navigation 25
b) Limited ads 10
c) Privacy 10
d) Different platforms 5
Q6) What kind of ways used by company at the time of preparing mobile marketing strategies for achieving customers loyalty?
a) Know about customers 20
b) Know about business objectives 10
c) Proper knowledge of best mobile marketing channel 10
Q7) What are the main outcomes of mobile marketing attain by the Vodafone?
a) Retention of existing customers 20
b) Invite new customers 10
c) Customers loyalty 10
d) Improve brand image 10
Q8) Is it is important for company to use mobile marketing for attaining customers loyalty towards its products?
a) Yes 40
b) no 10
Q9) What are the main barriers of mobile marketing on business organization?
a) Increase cost of company 30
b) Lack of security 10
c) Large customers data 10
Q10) What kind of mobile application are used by the company to attain customers loyalty?
a) Facebook 10
b) Twitter 10
c) Instagram 20
d) LinkedIn 10
Q11) Is mobile marketing helpful in enhancing brand image of Vodafone?
a) Yes 40
b) No 5
Q12) Is mobile marketing helps in increasing customers awareness towards Vodafone product?
a) Yes 40
b) No 10
Q13 Do yo consider that mobile marketing channel is more valued than the traditional marketing?
a) Strongly agree 30
b) Agree 10
c) Neutral 10
Q14) Is mobile marketing is beneficial for Vodafone to attain higher success at market place?
a) Yes 30
b) No 20

Theme 1: Mobile marketing help company to achieve loyalty of customers.

Q1) Is mobile marketing help company to achieve loyalty of customers? Frequency
a) Yes 30
b) No 20

Interpretation: As per above given graph, it can be summarised that mobile marketing is one of the important tool for business organization as it contribute in attaining competitive advantage from its rivals. In this 30 people are agree with this statement as mobile marketing provide support Vodafone to attaining higher success at market place and at the same time also increase brand image as well. On the other side, 10 respondents are said that sometime mobile marketing increase the cost and time of the Vodafone.

Theme 2: Impact put by mobile marketing on performance of Vodafone.

Q2 ) What kind of impact put by mobile marketing on performance of Vodafone? Frequency
a) Positive impact 40
b) Negative impact 10

Interpretation: From the above mentioned graph, it can be concluded that mobile marketing is one of the important aspect which help in improving the overall performance of the company at market place. In this context, 40 respondents are said that mobile marketing positively impact on the overall performance of Vodafone. As it contribute in making strong brand image at market place.

Theme 3: Main advantage of mobile marketing on customers loyalty.

Q3) What are the main advantage of mobile marketing on customers loyalty? Frequency
a) Encourage customers interactivity 15
b) Invite number of customers 10
c) Enhance sales of the company 15
d) Build positive brand image 10

Interpretation: As per above given scenario, it can be concluded that various advantage of mobile marketing are there which help in attaining customers loyalty about the Vodafone products and services. In this, 15 people are said that mobile marketing encourage customers interaction with Vodafone. 10 respondents are said that it help in inviting number of customers. 15 customers are give their views that mobile marketing increase overall sales of the company at market place.

Theme 4: Marketing tools available in achieving customers loyalty.

Q4) What kind of marketing tools available in achieving customers loyalty? Frequency
a) Email- marketing 20
b) Social media marketing 15
c) Video marketing 5
d) Mobile Optimized Website 10

As per given graph, it can be summarised that number of tools used by the company with the purpose of attaining customers loyalty. In this 20 people are said that Email marketing is also effective tool for Vodafone in which they easily interact with their customers and provide them information towards the products and services. 15 respondents are give their views that social media marketing is also appropriate to invite number of customers towards its services.

Theme 5:Limitation of mobile marketing within the organization.

Q5) What are the limitation of mobile marketing within the organization? Frequency
a) Navigation 25
b) Limited ads 10
c) Privacy 10
D) Different platforms 5

Interpretation: As per given graph, it can be concluded that there are various limitation of mobile marketing which occur in Vodafone. In this, 25 people are said that navigation is main limitation within the organisation as it take more time to implement the mobile marketing strategy. This will negatively impact on the business organization. 10 people are said that limited ads is also a limitation which invite less customers towards company products and services.

Theme 6: Ways used by company at the time of preparing mobile marketing strategies for achieving customers loyalty.

Q6) What kind of ways used by company at the time of preparing mobile marketing strategies for achieving customers loyalty? Frequency
a) Know about customers 20
b) Know about business objectives 20
c) Proper knowledge of best mobile marketing channel 10

Interpretation: As per above mentioned graph, it can be summarised that it is important for business organization to understand various ways while preparing the mobile marketing strategy. This will help in attaining customers loyalty towards the company products. In this, 20 respondents are said that know about customers is one of the important aspect for Vodafone to deliver their services according to them. 20 people are said that understanding business objectives is also beneficial for company to make strong customers base.

Theme 7: Main outcomes of mobile marketing attain by the Vodafone.

Q7) What are the main outcomes of mobile marketing attain by the Vodafone? Frequency
a) Retention of existing customers 20
b) Invite new customers 10
c) Customers loyalty 10
d) Improve brand image 10

Interpretation: From the above mentioned graph, it can be concluded that mobile technology refer to the process through which firm can promote their services with the purpose of attaining high profitability level at market place. Along with, it also support Vodafone to make their activities smooth and appropriate as well. In this context, 20 respondents are said that by using mobile marketing Vodafone can easily retain existing customers as it help in making strong customers base. 10 people are said that mobile marketing help in inviting large number of consumers. In addition of this, 10 respondents put their views that it also help in attaining customers loyalty towards Vodafone services. Apart from this, 10 respondents are said that mobile marketing help Vodafone to enhance their brand image.

Theme 8: It is important for company to use mobile marketing for attaining customers loyalty towards its products.

Q8) Is it is important for company to use mobile marketing for attaining customers loyalty towards its products? Frequency
a) Yes 40
b)No 10

Interpretation: As per given graph, it can be evaluated that it is important for business organization to use mobile marketing with the purpose of attaining loyalty of the customers towards its products and services. This will increase overall performance of the company at market place by encouraging them to buy Vodafone products. In this context, 40 respondents are said that use of mobile marketing is important for company to increase loyal customers base within the organization as it contribute in attaining higher success at market place. On the other side, 10 people are also put their views and opinion in against this statement.

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Theme 9: Main barriers of mobile marketing on business organization.

Q9) What are the main barriers of mobile marketing on business organization? Frequency
a) Increase cost of company 30
b) Lack of security 10
c) Large customers data 10

Interpretation: From the given graph it can be evaluated that, various issues and barriers are faced by the company in mobile marketing this will negatively impact on overall performance of the company at market place. In this, 30 respondents are said that the main barrier of mobile marketing is that it increase cost of the company through which Vodafone reduce their market share. In addition of this, 10 people are said that lack of security is also a main issue for Vodafone in which firm fail in keeping data and information confidential as every body can access their information. This will create negative impact on company image and performance as well. Apart from this, 10 respondents are said that larger customers data is also consider the main barriers of mobile marketing in business organization.

Theme 10: Mobile application are used by the company to attain customers loyalty.

Q10) What kind of mobile application are used by the company to attain customers loyalty? Frequency
a) Facebook 10
b) Twitter 10
c) Instagram 10
d) LinkedIn 10

Interpretation: As per above given graph, it can be summarised that number of applications are used by the company to attain the customers loyalty. Thus, it is important for company to select the best one of deliver their services. If company use right application than they easily retain customers for longer period of time and at the same time also increase their profitability level as well. In this context, 20 people are said that Facebook is more effective application for Vodafone to give advertisement to larger number of people because everybody use Facebook for connecting with each other. In addition of this, 10 respondents said that Twitter is also an appropriate application through which Vodafone attain customers loyalty. 10 customers are favour in Instagram as firm can easily connect with their customers and provide them better services as per their requirements. Apart from this, 10 respondents are give their views that LinkedIn is also useful application through which company easily achieve customers loyalty.

Theme 11: Mobile marketing helpful in enhancing brand image of Vodafone.

Q11) Is mobile marketing helpful in enhancing brand image of Vodafone? Frequency
a) Yes 45
b) No 5

Interpretation: Form the above mentioned graph, it can be concluded that every business organization wants to enhance their brand image at market place by providing its quality services to its customers. For attaining the same, Vodafone use mobile marketing through which they give advertisement of the products with the purpose of aware the customers and at the same time also influence them to use company services. This will increase profitability level of the company and also make their image competitive at market place. In this context, 45 respondents are agree with this statement as they give their views that by using mobile marketing company easily capture customers attention and also encourage them to buy Vodafone services. This will contribute in enhancing positive brand image at market place. Furthermore, 5 respondents are disagree with this statement as they mobile marketing increase overall cost of the company.

Theme 12: Mobile marketing helps in increasing customers awareness towards Vodafone product.

Q12) Is mobile marketing helps in increasing customers awareness towards Vodafone product? Frequency
a) Yes 40
b) No 10

Interpretation: As per given scenario, it can be concluded that using mobile marketing is one of the popular channel through which company can easily interact with their customers and provide them relevant information towards its products and services. With the help of this customers get aware about the company. In this context, 40 people are said that by using mobile marketing Vodafone easily improve their performance level by delivering quality services to number of customers. On the other side, 10 respondents are not agree with this statement as they said that mobile marketing is not helpful in enhancing awareness of customers.

Theme 13: Mobile marketing channel is more valued than the traditional marketing.

Q13 Do yo consider that mobile marketing channel is more valued than the traditional marketing? Frequency
a) Strongly agree 30
b) Agree 10
c) Neutral 10

Interpretation: As per given graph it can be concluded that mobile marketing is is more appropriate as compare to traditional channel because it save time and cost of the company. With the help of this, Vodafone can easily reach their target customers and provide them quality services as per their needs and wants. In this context, 30 respondents are strongly agree with this statement as number of people are use mobile technology for their daily purpose. Thus it is beneficial for company as compare to traditional marketing, through which Vodafone can easily connect with their target customers and provide them same. This will contribute in establishing positive brand image at market place.

Theme 14: Mobile marketing is beneficial for Vodafone to attain higher success at market place.

Q14) Is mobile marketing is beneficial for Vodafone to attain higher success at market place? Frequency
a)Yes 30
b)No 20

Interpretation: From the above mentioned graph it can be concluded that, mobile marketing is one of the important tool for business organization through which they can easily achieve storing customers base by providing the online services. Thus, it is beneficial for Vodafone to attain higher success at market place. In this 30 respondents are agree with this statement as they said that mobile technology is provide opportunities to to business organization in which company can easily serve their quality services. On the other hand, 20 people are said that mobile marketing create issues within the company at the time of delivering their services to its customers because various consumers are not aware that how to access the mobile for consuming company services.

CHAPTER 5 RECOMMENDATION AND CONCLUSION

Recommendation

Recommendation is the procedure which has different things for determining and there are certain marketing suggestion for carry out some initiatives that will assist in improving this in each field or area. This is required for Vodafone company is to adopt and use digital technology for gaining higher income and profitability in better manner. Along with this, it will assist them in managing and maintaining all business operations and its functions and this will help them in smoothly run entire business functions of an organization. Vodafone can analyses the impact of mobile marketing on customer loyalty in proper way. The company can using new technology for solving their customers major issues or problems regarding current services or facilities. Vodafone also hire trained employees who are capable for resolving major issues of their users and try to make sure that they does not have such type of problems in future time period. The usage of mobile marketing is beneficial while dealing with domestic as well as international customers. They can promote their services or facilities of latest technology by using mobile marketing networking. There are certain recommendation for Vodafone which are explained as under:

  • Using latest techniques and methods – For developing higher customer loyalty, the Vodafone need to use new and advance techniques so this will help in smoothly running of business operations in the market place as well as compete with major rivals. It will assist in improving business operations and activities for maintaining whole structure of the company and require to attract number of customers towards services or facilities. With the usage of mobile marketing, Vodafone can easily gaining attention of large number of buyers towards firm services or facilities. Also digital technology help in producing high quality based facilities and services for enhancing customer loyalty.
  • Using appropriate tools and methods – Vodafone can use various effective tools which help them gaining higher customer loyalty in proper manner. This can be recommendation that digital technology assist in making and developing relevant policies or strategies which constituted in the firm.
  • Proper interaction with loyal customers – For gaining profitability, the business need to make effective connection with their desired customers in proper manner. For using mobile marketing method, the firm can easily interacted with their potential customers. Along with this, it is required for company is to develop strong relation with their users so they can gain higher income and profit by distributing variety of facilities and services among them.
  • Enhancing organization budget – This is required for firm is to developing proper changes and alteration in the budget statements or systems. For attracting large number of customers, they can provide them variety of effective facilities or services of their company. They need to maintain whole budget system in order to make effective services or facilities in proper manner. By using mobile marketing method, they are producing new goods and sale these items to their potential customers so they are gaining higher income and revenue. Maintaining and managing company budget help in increasing customer loyalty regarding services.

Conclusion

From above mentioned report it is being concluded that mobile technology is being considered with something which plays a crucial role in life of people. Therefore, it became vital for business people to take in use of mobile technology through because it is being found that it is impacting positively on customer's loyalty. With the assistance of precise research, there are adequate number of suggestions that has been made through which numerous advantages that can be gained by companies through which they can gain many competitive advancements. On the other hand, it is required for business firms to take in use of mobile technology which directly provide high number of advantages to the company. On the other hand, it is being found that mobile technology can undoubtedly help out companies in picking up many successful and proficient ways through which customer bas can get improvised. With the assistance of different innovative mobile technology related instruments, firm can doubtlessly store high number of data related to customers in set time frame and utilised it at whatever point it is required.

Away from this, mobile technologies under different advancement is transferring numerous advantageous. Then again, usage of innovation can raise chances failing along these lines, it is hugely required for business firms to frequently watch out for all the well-being measures. It has been discovered that, on account of versatile advancements, organizations are changing client's faithfulness which is helping both business associations and to buyers too and it helped them in hitting their own objectives which help them in giving quality items to clients so their experience can get made improve. On the other hand, it has also been located that company needs to keep on updating all the tools related to technologies which may aid in grabbing good and competitive advantages. Away from this, company can develop their own application because customer's in modern world uses smart phones. Firm should develop proper mobile application through which company can directly give detailed information to customers. On the other hand, customer's loyalty can easily help out companies in gaining high reputation and developing favourable policies for consumers may aid in attaining specific goals and objectives. Away with this, it is much required for company to develop products and service as per needs and requirements of the organisation.

Research has brought up the conclusion that company needs to use updated digital technology through which they can specifically hit their targets. Business concerns can be helpful in achieving goals along with rights as well. It is also been concluded that company needs to take various initiatives so that they can improve customer's loyalty. This only will help out company in hitting their targets and gain high profit margins as well. Lastly, it will be effective in nature through which many benefits can easily be gained in much effective and efficient manner. Appropriate use of mobile technology will help organisations in attaining specific goals right on time. Mobile technologies will also help out organisations in hitting targets which is related to sales of products and services.

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