The contemporary marketing is focused on providing customized individual experience to consumers. The report consists of carrying out an extensive research on the marketing activities for McDonald’s.
- Explanation of marketing as a function and determining how it relates to other functions performed at McDonald’s.
- Comparing the ways in which elements of extended marketing mix are used by the company.
- Developing and evaluating a basic marketing plan for McDonald’s.
Marketing essential is a essential process in which business organisation promote their ultimate products and services in market place which results in generation of sales. It is the responsibility of marketing department to carry out this process in effective and efficient manner. They have to carry out different types of interrelated activities that include advertisement, promotion, communication that persuade potential consumers to purchase that product and services (Baker And et. al, 2016). The company included in this report is McDonald which is a fast food restaurant and is among the largest chain in the world. They have around 38000 outlets located at several places and offer different types of products like chicken items, cheeseburgers, beverages and soft drinks. The report focuses on key roles and responsibilities carry out by marketing function as well as its relationship with different department that is present in single organisation.
Marketing procedure is dynamic in nature that involve several actions that has to be performed by marketing manager in adequate manner. Assignment also throw light on development of marketing plan which include number of aspects like budget, target market which assist the company to carry out their marketing function in sustainable manner and results in accomplishing final objectives.
P1 Key roles and responsibilities of the marketing function
Marketing is an important tasks of an organisation as it helps to make people aware about product and new implementations to improve more number of customers for particular brand. It is necessary to carrying out different types of promotional activities in appropriate manner which facilitate to improve productivity as well as profitability of the company. Several roles and responsibilities of marketing which is considered by McDonald are given below:
Marketing Information System (MIS): - This can be described as an organised system of a company which provides an essential information about anything for future perspectives. It is useful for making an appropriate decision, coordination, control, analysis and visualisation. This system can be considered as an academic discipline that studies people, technology, organisations and relations between them (Getnet, Kedir and Yousuf, 2014). Basically it helps in rendering proper knowledge about something for which an essential decision making is important to conduct processes to attain desired outcomes (Desai, 2013). McDonald have to establish an effective as well as efficient information system to build significant strategies and policies achieve better results.
Distribution (Channel Management): - It can be defined as to conduct distribution of product at required location according to demand of customers. Marketing has an important roles to determine amount requirements at different stores in various places. It is necessary to provide products in desired measures so that people become capable to purchase goods to fulfil their needs, wants and preferences of clients. This facilitates to attract new customers and make them regular or loyal for brand easily available service is mostly preferred by consumers. McDonald has to establish proper marketing team to fulfil role of determining an appropriate demands of people so that distribution can be done properly.
Product (Service Management): - This can be described as final good which is ready to sell for completing needs, wants and preferences of individuals. It is necessary to prepare a product as per tastes or preferences of customers to make them satisfy and retain them for a long time with brand (Chamorro-Mera, Miranda and Rubio, 2014). People are fond of following trends as they purchase goods or services as per market scenario. Marketing department has an essential role to identify requirements and demands of clients and according to that product should be modified or changed to fulfil expectations properly. McDonald have to provide appropriate food items to people as per their desires through analysing current fashion of eating habits of consumers.
Pricing: - It can be explained as an amount which should be spend by an individual to buy specific product. It is necessary for companies to decide an appropriate price of service which is generally affordable by people so that they become able to purchase it properly. In basically includes cost of manufacturing and profit of an organisation. People has an image to their desired product in their minds along with it cost then it is mandatory for firms to determine thinking or views of customers and then produce goods to provide them at reasonable rates. McDonald have put their efforts to render their food items to clients at different rates so every single person become capable to purchase product of this company (Black, 2013).
Promotion: - There are various kinds of promotional activities which are necessary to be carrying out in effective manner to promote particular production front of people. Promotion is major task of marketing section of an organisation to make people are about goods or implemented modifications as per current trends of market. It is beneficial procedures as it helps in attracting new clients along with retaining current ones that facilitates to productivity as well as profitability.