Hospitality Consumer Behaviour and Insight

Introduction

Consumer behaviour is explained as the way in which customers or group of people buy, use and even dispose the ideas, goods and services for the purpose of fulfilling personal needs and wants. It is mainly seen in the behaviour of customers at the time of purchasing any of the products from the market. In present scenario, it is necessary for industries to formulate proper strategies for the purpose of sustaining within the market for longer period of time.