Case Study of Easy Jet

Introduction

Easyjet is an airline company. Here the study includes promotional mix strategies used by them and how they have promoted their services by differentiating them with other competitors and what are their targeted customers; also, the basis on which segmentation of customers is done. Another aspect includes the media channel they have used and why it is most preferred over other available options and what were their media messages that were conveyed to customers. Go through the PPT sample of Management and operations.