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Case Study of Cafe Coffee Day

Introduction

Cafe Coffee Day is a business that is based in Chikmagalur which is among the largest producer of Arabica beans in Asia and also exports the same to various countries like the US, Japan and Europe (Jana, Das, and Mishra, 2015). The company's primary objective is to provide the best possible experience for its customers. Founded in the year 1993 and popularly referred to as CCD, cafe coffee day continues to be a hangout spot for the youth. It has got a presence worldwide including locations like Austria, Malaysia, etc. Please go through this sample PPT to know more. 

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