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Business Analysis of Heineken Marketing Case Study
Promotion mix is a combination of various promotional activities which helps an organisation to increase their sales revenue and enhance its brand equity in market. This mix assists in achieving promotional goals of organisation. Heineken is a beer brewing company that was founded in Netherlands in the year 1873. This company has a promotional history of advertising itself being a major sponsor in championship leagues and other sport events. Promotional mix of Heineken includes activities of advertisements, sponsorships, direct mailing and public relations.