MILO is a leading brand in beverage specially for growing kids. It is the brand of the famous and leading brand named: Nestle. It is the world largest brand which generate the highest revenue in the world. MILO is prepared using the powder made with the chocolate and malt. This is mixed with either water or milk. The product has many advantages and it provides with vitamins and minerals.
- What is the background of the brand Milo?
- What are the promotional tactics used by Milo?
- Discuss the micro environmental factors of the company using SWOT analysis.
The company Nestle is the largest food company in whole of the world since 2014. The products of nestle includes: coffee, tea, dairy, snacks, baby food, etc. the company nestle was formed in 1905 and it it grew significantly during the first world war. The yearly revenue generated by the company and profit earned is highest in the world. It is also one of the most hated company because of its significant growth every year.
MILO is the world's leading brand in chocolate malt beverages. Milo can be prepared using water or either hot or cold milk. The mixture of it creates a beverage which is very famous amongst children and youngsters. This product is very popular. It is loved and trusted by both the parents and kids as it provides essential minerals and vitamins to the body. It provides calcium which is very good for the strong teeth and bones of a person, it gives iron which helps carrying oxygen to cells of the body, it provides vitamin A which is good for eye sight, vitamin B1 and B2 that helps in releasing energy from the food items and vitamin C that helps a person to keep skin in good shape and gums strong.
MILO brand is only dealing with beverages. It introduced MILO ready to Drink which is a chocolate and malt powder mix beverage. It is introduced and made specially for the growing children. This powder has less sugar content. MILO brand believe that it is important for children to include sports in developing their personalities. This product will give them strength and provide them with successful future.
SWOT analysis of MILO
- Strength: The brand Milo only focused on its only unique selling point i.e. the chocolate energy drink. Milo is a world wide and a famous brand. It is popular amongst both parents and children. They promote the products and make advertisement in various countries. The main aim of selling this product is to provide nutrition, vitamins and calcium to children and adults.
- Weakness: Milo has only one flavour. It did not change its packaging or designing. Even the labelling of the product is not changed. The variety and the options provided by the MILO is Zero. The product quality, quantity, design and everything related to it is constant.
- Opportunity: Milo pays more attention to create health awareness as it is an energy drink. Milo promote sports and gives opportunities to the people who are good at sport and encourage them to be achieve heights.
- Threat: Milo has lots of competitors who are selling similar products. For e.g. boost, bournvita, etc. many competitors are the well known brand too. The brand need to make changes in the design and other to attract more customers. The increase in the promotion will help the company. They should also cut the prices at whichg they are selling the product so as to be have healthy competition in the market.
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Milo Malts marketing strategies
As Milo has been came form the leading brand Nestle it has variably important marketing strategies that has been implemented by it. As this has been produced and sell out around the globe and all categories of individual are being included in it thus it complies that all the Milo has been sold as is widely famous in the market. Their complies various marketing strategies that are applied for Milo by the company they are as follows:
- Advertisement- The company has a strong advertisement connectivity as Milo being a nutrition drink which came across in various areas and fields it provides the areas and advertisement in which the company frames out healthy facilities and tells the benefits of the product in all way. It focus on the ads for the family and also for the children that they can at any time use the product and it will help to increase the metabolism. By these kinds of ads the companies provides a strong connection with the customers. Milo effectively uses advertisement to make its promotion effective and this helps the company in attracting new customers.
- Direct Marketing- It consists of the marketing which relies on the direct communication or the distribution of the product directly to the consumers. It eliminates the third party like mass media. The company Milo uses emails, social media and texting campaigns so that direct communication channel can be built and customers can get to know about the brand.
- Paid promotions- Promoting brand is very essential. Without a good content it is not possible and together with this, it is important to promote the product at right place on the right time with the right content. The advertising platform offers to promote the content to large audience and result in growing the customer base. Here the promotion is done by paying the advertisements so that the product information is reached to large audience quickly. Milo utilises it so that it can take the product to large people easily and quickly.