Your destination” provide its customers with transportation facilities. It is important to reach the target customers effectively so that company objectives can be achieved by:
- Duties and responsibilities of marketing officer along with structure and operation of marketing department.
- Roles and responsibilities of marketing in achieving organisational objectives.
- Comparison of organisations in respect of application of marketing mix.
- Produce a basic marketing plan for organisation.
Essentially, marketing is determined delivering creating and promoting goods and services to consumers and business. Marketing process is not buying a products in stores, it defines the supplying goods services to people, organizations, events, property, places, experience etc. in other hand marketing is process for communicating, creating, delivering and exchanging and offering the values for customers, partners, clients and society at large. Marketing essentially connecting the marketer to the buyer and supplying their products and earn profit. “Your destination” specialised provide their customers to transportation facilities and earn profit. It report determined the role and responsibilities of “your destination” managers and the way they will contribute to the wider organisational objectives (Babin, and Zikmund, 2015). It report also include the 7ps of marinating mix of “your destination” and the marketing plans of organizations.
TASK 1P1 Duties and responsibilities for the Marketing Officers and a proposed structure and operations of the marketing department
The marketing manager have duties to balance creative thinking with organizing planing to develop the effective marketing strategy. Marketing manager responsible of handle all the duties of their departments. The best organisation marketing manager performed many duties like developing and implementing the long and short term marketing strategies of employees and also include the supply chain, sales or legal compliance handled by marketing manager. There are following responsibilities of marketing manager-
Personal management- Good marketing manager know how to motivate their employees to do their best and they know when provide opportunities and train ng to encourage employees growth. Marketing manager appoint new employees to increase the companies' growth and they also develop the own team. They handled all the sales techniques of companies products and services (Larson and Draper, 2015). They also manage all companies promotional activities such as advertisements, gives ads on social media and another sites. They appoint sales team so they marketing for companies products and promote them;. Marketing manager have responsibilities to increased companies popularity and market conditions.
Planing- Everything doing marketing manager with a proper planing. In large companies, the plan might be set by a director or vice preset and competed by manager. In other hand in marketing departments manager handled all the planing activities and complete planing is mainly refers to increase the company marketing rates and organizations products sales. Main motive to planing in the organisation to increasing company services and their fame. Marketing manager asses the company weakness and strengths and set marketing goals to identify strategies to reach those goals.
Budgeting- Marketing manager mainly developed a reasonable and workable budget. Budget are usually broken down into line items or different type of expenses such as advertising placements events expense, promotional and market research. A manger also budget for salaries and benefits of all departments employees as new position. Some companies consider operating expenses, such as office supplies or bottled water. Some organizations invest much money for marketing, they design templates for each employee’s. And they also present an expensive ads on television or newspaper.
Daily duties- in most the case marketing manager role as working managers. It means they handled duties day-to-day work in addition supervisory responsibilities. Those type of duties depends on size of the department and the company as well (Hair, and et.al., 2015). Additional duties attend the marketing manager like graphic design, motion photography and writing text for ads, brochures or websites. In addition to marketing manager also maintain the company social media sites and plan special events such as trend shows.
Marketing is the most important parts of any business activities. It creates and generates the customers incomes and guides the futures course of business. Marketing possible without the marketing team but cannot go far or succeed by marketing on your own. Marketing department is key of good marketing and sales. As the same “your destination” marketing department handled the all process of marketing department. Organization identifies the areas which the product fits and where the business focus on marketing strategy. “Your destination” marketing manager responsible organization promotions and ideas or mission of the enterprise. Company also focus on promotions of their products and their services. The following operations done by marketing department in organisation-
Market research- “Your destination” marketing department have key responsibility of market research. Marketing manager of “your destination” examines the needs of their customers and research on their customers demands. They understand the need of customers and identified market research. Market research help to understand the organizations weaknesses and strengths so they take actions to protect business with existing customers. “Your destination” marketing manager determined the main motive and idea to improve marketing research for the company and they also want the new a fresh employee to gives fresh idea to improves company marketing.
Product development department - After the market research “your destination” marketing manager work with internal and external developments team to develop new products and improve existing one. Development department analysis existing products and identifies the range of the service (Babin and Zikmund, 2015). Marketing manager also develop the innovative planes for organizations and develop new techniques for products and services. They also maintained the product's development according to competitors and also make sure the developments process is
Human resource departments- After the development planing of the transportation services “your destination” marketing department want new employees for fresh ideas and new techniques. “Your destination” marketing manager order to human resource department to appoint new employees with fresh idea and new techniques they also focus new employee's ability and their position in organization. New employees present the new ideas to gives better transportation service to people. And mainly “your destination” provide to people the shipping facilities to their products and other materials.
Customers care representatives- Marketing department of “your destination” able to develops communication with customers to promote their services and aspects. Organisation develop planes for promotions through emails marketing programs, advertising campaigns and create promotional content for the company website. Those procedures help to communicate with customers to directly (Brady, 2014). And they solve their problems via message and customers ask questions about the products and they give suitable answers them.
Sales support- After the communications with customers company can improve their sales performance.” your destination” marketing manager provide the team with high quality leads by running advertisements. Company also encouraging the visitor to the company website to resister their details and return for free newsletters. Sales department also responsible to handle all kinds of promotional service to organization transportation service. Sales department also delivering and managing service of organisation . They do marketing for organisation services to different platforms,
Outside vendors- Marketing manager of “your destination” is responsible for selecting and managing the agencies and vendors who are promotion their service. Those agencies promote organisation service which shipping material to one destination another destination (Joel, 2017). They also handled the marketing for organizing.