Understanding of marketing concept facilitate entity towards enhancing their market share through which future growth and development can be assured. Overall evaluation of marketing concept requires consideration of mentioned below questions.
- Evaluate various forms of activities carried out in marketing department.
- Analyse methods of e-marketing and market research.
- Determine techniques of market analysis to identify target market of particular services and products.
INTRODUCTION
Marketing principles and techniques refers to those practices which are helpful to carrying out several promotional activities in more effective as well as efficient manner to get better profits. Suitable marketing principles should be determined and then implement in proper way to get required benefits. It is necessary to conduct various marketing procedures to improve brand image an profitability of an organisation (Graber and et. al., 2016). The report is based on Kaffeine which is a kind of coffee shop that provide coffee, breakfasts, sandwiches and salads. This assignment will discuss about to conduct an appropriate marketing practices for developing market share for the family business. It includes about market research, E- marketing and implementing desired promotional activities properly in given below.
TASK 1
Marketing can be described as to conduct various kinds of promotional activities to improve better productivity as well as profitability along with grabbing more market share for a company. Kaffeine can utilise several marketing events such as advertisements, posters, banners, pamphlets to make people aware about their products and grab more customers.
Market segmentation: - This can be described as a procedure to classify target customers and make a separate market that involve existing and potential clients. These people are usually responsible for most of profits of the company. Kaffeine have to divide broad consumer or business market which generally contain current and expected customers to attain desired productivity as well.
Marketing mix: - The marketing mix refers to several factors such as product, price, place, promotion, people, process and physical evidence. These components are mandatory to be observed and analysed to increase market share of the company (McClements, 2015). Kaffeine have to study and understand the market mix of their products which are given below:
|
Product |
|
|
Price |
|
|
Place |
|
|
Promotion |
|
|
People |
|
|
Process |
|
|
Physical evidence |
|
TASK 2
Market research can be described as to observe, analyse and evaluate changing trends of marketplace along with needs, wants, demands, taste and preferences of the customer property (French and Russell-Bennett, 2015). It is necessary to know about actual desired of clients to manufacture an appropriate product or service to fulfil requirements of consumers to achieve their satisfaction. Kaffeine have to determine needs of people and then produce several food items and coffee flavours to gain regular clients successfully.
You may also like this:
- Business Strategy Associated with Financial Management
- Operation Financial Markets and their Importance - Marks and Spencer
- Skills and Capabilities Required to Initiate New Venture by Sweet & Spicy
- Management Accounting and Essential Requirements - Tech UK Ltd
- Research Methodology and Case Study - Roc Search
UPTO50%
Avail The Benefit Today!
To View this & another 50000+ free
