Responsibilities of Marketing Function in ALDI

Current report is based on ALDI, is a leading discount supermarket chain as they operating their business in more than 20 countries. They serve their household products to its customers with the purpose of attaining their satisfaction level. This report discussed about key roles and responsibilities of marketing function which may leads in increasing the chances of attaining positive outcomes. Along with this, marketing mix, plan also discussed here with the purpose of determining the actual performance of the company at market place.

TASK 1

P1 Key roles and responsibilities of marketing function

Marketing is key factor for each and every business organization because it helps in creating customers needs and wants by providing them values. One of the main advantage of using concept of marketing is to determine customer wants towards company products and services. It helps in attaining competitive advantage from its rivals. In addition of this, it is also consider as an tool which contribute in retaining loyal customers by delivering them quality services (Baker, 2014). As it includes selling, public relation, distribution, market research and many more. All these will helps in making positive brand image at market place. In this context, there are some main roles and responsibilities of marketing function in ALDI through which they easily develop quality services to its customers. These can be understood by following points are as follows:

• Marketing information system:It is one of the important role of marketing through which company gather as well as collect information about the market and customers. By this, firm can enhance their brand image at market by delivering quality products and services at market place. In addition of this, ALDI easily identify that what are the needs of customers. Like, ALDI store data and information about customers choice and make their products accordingly. This will aid in creating strong customers base within organization.
• Marketing planning:It is important role of marketing manager to make as well as prepare an effective plan by establishing clear goals and objectives. It define actual needs of the customers in market place. With the help of this, ALDI can capture larger marker share form its rivals and at the same time also attain set objectives in an appropriate time frame. By making an effective market plan firm easily established competitive image at market.
• Financing:One of the main role of marketing is to keep adequate funds for executing entire activities of the company. Each and every department of the company highly depend on proper funds because without this they fails in attaining success (Batt, 2013). Along with this, it is main and important responsibilities of marketer to determine the sources which used by the company to completing marketing activities. In this marketing department gather money form loans, personal capital and many more to promote company products and services in-front of customers.
• Pricing: It is another and important role of marketing is to set right price of the product as it is more complicated for the marketing manager. If product price is high as compare to its quality then customers are reduce their interest and also switch. This will reduce the customer base within the company. On the other side, if product price low or affordable then number of customers get attracted. This will increase profitability level of the company at market place. In context of ALDI, as they having their specific pricing strategy in which they they their product price affordable. By this they can attain competitive advantage from its rivals.
• Distribution:For attaining success at market place, it is important for business organization to select an effective distribution channel for delivering their products and services to its customers. In context of this, it is also vital for owner of the company to make an effective ideas to distribute their products in over the world to attain success in market. As ADLI serve their products through various outlets and stores (Chinn, 2017). For attaining growth in market, they use online platform to serve their products and services to larger number of customers.
• Selling: It is highly relate with marketing as both are complementary in which marketing create public awareness towards products which may contribute in increasing overall sales of the company. As it also helps in building relationship with customers. In addition of this, marketing function also help sales team to create customers demand. In context of ALDI, they purchase products in bulk form suppliers and directly sold customers by identifying their needs and wants. As it helps capturing market share form its rivals.
• Product and service management: It is also an important marketing function which provide valuable and quality products and services to its customers. In this marketer, provide information to customers about products features and quality. This will create customers base by which they easily capture large market share form its rivals.

P2 How marketing roles and responsibilities is related with various organizational department

As per today's scenario, marketing is core concept for business organization through which firm create customers demand for providing them better satisfaction. Mainly, it define various aspects such as promotion, advertisement, selling, distributing values to customers with the purpose of establishing competitive position at market place. Along with this, marketing functions are also related with organizational department in which they can improve their performance (Desai, 2013). As all these will aid in accomplishing set goals and objectives in an effective time frame. As there are some role of organizational department are as follows:

• Production and marketing function:Manufacturing department play vital role in producing quality products and services to its customers with the purpose of attaining better success at market place. In this, marketing manager is responsible for evaluating market trends and customers taste before implementing product process which may helps in fulfilling customers requirements. For attaining the same, they should implement the process of marketing with the purpose of creating values for customers in order to attain competitive advantage at market place. In context of ALDI, they conduct an effective market research to invite larger number of customers towards its products and service. This will aid in capturing larger market share form its rivals.
• Research and development with marketing department:Under this, it is vital for R&D division to evaluate the future capabilities of the company as they collect relevant information of the customers taste and preferences in order to make necessary changes within the product line. As business organization also update all the information towards the target audience (Diana, 2013). With the helps of this, ALDI determine competitors strategies and product cost to make their quality products and services. In addition of this, they also set their products price affordable as compare to its competitors. This will aid in inviting large number of customers towards its products and services.
• Human resource management with marketing function:Every business organization required skilled and talented workers who have ability to handle their customers effectively. With the help of this company easily increase their sales and profitability as well. In this marketing department provide support to HR for inviting capable workers so that they easily change their policies for attaining better success at market place. In context of ALDI, they hire skilled employees to manage entire activities of marketing department in order to enhance productivity level (Durand and Barlow, 2012). Along with this, capable workers put their efforts for attaining competitive advantage at market place.
• IT department with marketing function:As every single company set IT department for storing as well as managing all the information of company and customers as well. In this marketing section also provide data to maintain the process of production effective. In addition of this, it also helps in grabbing customers base by capturing their interest toward its products and services. This will directly contribute in in enhancing the productivity level at market place by increase public awareness.
• Distribution with marketing department: It is important for ALDI, to deliver their products to end customers with more effectiveness. For attaining customers satisfaction company should use effective distribution channel to serve their products one place to another for increasing profitability level of the company. As it reduce the chances of any kind of damages of raw material. In this marketing manager also play vital role in understanding customers convenience for provide them same. This will contribute in attaining competitive advantage from its rivals and at the same time also cater customers demands.
• Finance department with marketing function:Fund is one of the important aspect for business organization because it helps in executing all the business activities in effective manner. Without this, firm fails in implementing business activities in systematic manner. In addition of this, manager also play vital role making systematic budget for determining needs of marketing department (Forrester, 2010). With the help of this company easily produce quality products and services to its target customers with the purpose of attaining their satisfaction level.

Hence, all the organizational department is highly linked with marketing function as it helps in developing positive brand image at market place. As all these will aid in capturing larger market share from its rivals by delivering unique and quality services to its customers. This will enhance the market share as compare to competitors. Thus, it can be stated that marketing functions are relate with organisational department as it helps in attaining set goals and objectives in an appropriate way. If you are looking for business planning related sample paper, then Choosing the correct Business Plan - Welsh Utilities sample paper could be the best option for you.

TASK 2

P3 Marketing mix of two companies

Marketing mix is a tool which includes different elements in which company easily their products at market place. This will helps in establishing competitive image and at the same time also capture larger market share form its rivals. Along with this, it is a combination of various factors through which firm can influence customers towards the company products. By this company create strong base of loyalty customers (Gummesson, 2011). In context of this, ALDI also use marketing mix as a tool which contribute in attaining success at market. As all the components of marketing mix of ALDI with another company are as follows:

TASK 3

P4 Marketing plan for ALDI

Marketing plan refer to the blueprint which is important for business organization to set clear goals and objectives. With the help of this, marketing manager set their products as per customers needs wants. One of the main advantage of preparing marketing plan is to attain growth level at market place by capturing market share form its rivals (Purvis, 2016). It includes various activities which may helps in determining the actual position of the firm at market place. As all these can be understood by following points:

• Overview of the firm:ALDI is biggest supermarket chain which operate more than 1000 stores in various countries. It was founded in 1913 and its headquarter is in Germany. Mainly, it provide household products to number of customers as per affordable cost.
• Mission:The main mission of this company is to serve quality products to its customers as per customers needs and wants at affordable cost.
• Vision: To be a leading retail company is main vision of ADLI through which they easily cater customers demand (Rudden, 2016).

SWOT analysis

STP

• Segmentation: ALDI looking those customers who wants to purchase grocery products in market place.
• Targetting: ALDI target household market to offer quality products and services to increase their market share (Swenson, Rhoads and Whitlark, 2014).
• Positioning: As a private labels as they operate their business art international market with the purpose of attaining desirable results.

Marketing mix:

• Product: ALDI serve household products and services at low cost which may leads in increasing profitability level at market place.
• Price: ALDI having strong loyalty customers base as they offer quality services at chap cost as it helps in enchaining brand image.
• Place: ALDI operate various stores in more than 20 countries with the purpose of catering customers needs and demand.
• Promotion: ALDI invest money in their promotional activities to increasing customer base by aware people toward the company products. As they use print media, advertisement for promoting their business.

Monitoring and controlling: Under this stage, manager of the company tries to implement all the activities for attaining desirable results. They also make some necessary changes for improving overall performance of the company at market place (Walliman, 2015). With the help of this, ALDI make their brand image more popular by serving unique and quality products to target market by considering all the trends. In addition of this, marketing manager also take right decision to carry out proper action plan to eliminating any kind of issues. This will helps in attaining set goals and objectives in an appropriate manner. If you are living in London and want assistance with your assignments, then you can easily opt for our Online Assignment Help London service.

CONCLUSION

From the above mentioned assignment, it can be summarised that marketing play vital role in increasing brand image of the company at market place. It also helps in aware customers towards company products and services with the purpose of attaining success. Various roles and responsibilities of marketing functions is play crucial role in developing as well as managing marketing activities of the company. Along with this, marketing essential provide support to business organization and its department to make their brand more popular by delivering quality products and services to target customers by understanding their needs and wants. Marketing mix and plan is also summarised in this project as it determine actual performance of the company at market as compare to its rivals. This will prepare by the marketing manager for evaluating the current position of the firm. All this contribute in capturing larger marker share form its rivals.

REFERENCES

• Babin, B. J. and Zikmund, W. G., 2015. Exploring marketing research. Cengage Learning.
• Baker, M. J., 2014. Marketing strategy and management. Palgrave Macmillan.
• Batt, P. J., 2013, December. Quality management essentials and the importance of smallholder farmers collaborating. In II Southeast Asia Symposium on Quality Management in Postharvest Systems 1088 (pp. 47-52).
• Chinn, E. R., 2017. Essentials of Branded Event Marketing(Doctoral dissertation, University of Oregon).
• Desai, S. S., 2013. An analysis of the competitive marketing strategies of the hospitality industry in UAE. IUP Journal of Management Research.12(1). p.22.
• Diana, D. P., 2013. Build a Better Web site: Web Site Essentials for Mental Health Professionals. Marketing for the Mental Health Professional: An Innovative Guide for Practitioners, pp.165-171.
• Durand, V. M. and Barlow, D. H., 2012. Essentials of abnormal psychology. Cengage Learning.

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